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  • September 2008 (Revised April 2009)
  • Supplement

Wyoff and China-LuQuan: Negotiating a Joint Venture (B)

By: James K. Sebenius and Cheng (Jason) Qian
Through stalled joint venture talks between Pennsylvania-based Wyoff Corp. and Jinan-based China-LuQuan, strategic and cross-cultural negotiation challenges are explored both from American and Chinese perspectives. Wyoff, a leading U.S. chemical company, has been... View Details
Keywords: Joint Ventures; Cross-Cultural and Cross-Border Issues; Negotiation Process; Negotiation Tactics; Chemical Industry; China; Pennsylvania
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  • 25 Jan 2008
  • Working Paper Summaries

What Do Non-Governmental Organizations Do?

Keywords: by Eric D. Werker & Faisal Z. Ahmed
  • Article

Isolating the Symbolic Implications of Employee Mobility: Price Increases after Hiring Winemakers from Prominent Wineries

By: Peter W. Roberts, Mukti Khaire and Christopher I. Rider
When a skilled employee moves from one organization to another, the effects on the hiring organization can be substantive (i.e., changes in actual outcomes) and symbolic (i.e., changes in expectations or valuations and therefore prices). We theorize that strong or even... View Details
Keywords: Employees; Organizations; Performance Expectations; Price; Competency and Skills; Quality; Management Analysis, Tools, and Techniques; Selection and Staffing; Valuation; Food and Beverage Industry
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  • 17 Nov 2015
  • HBS Seminar

Kevin Boudreau, Harvard Business School, London Business School

    Beauty Imagined: A History of the Global Beauty Industry

    The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Estée Lauder, Chanel, L'Oréal, and Shiseido, have imagined beauty for us.... View Details

    • 07 Mar 2007
    • Research & Ideas

    How Do You Value a “Free” Customer?

    for the auction house, which must determine how to allocate marketing and other expenditures between buyers and sellers to attract new business. As more job seekers sign on to Monster.com, more employers are willing to be paying customers... View Details
    Keywords: by Sarah Jane Gilbert; Web Services
    • 23 Jan 2024
    • News

    A Wide Net

    Growing up in Mumbai, Navroz Udwadia (MBA 2005) spent most of his time on the tennis court, where he was an internationally ranked athlete. Today, as cofounder and partner of Alpha Wave, a global investment group with a multibillion-dollar stake in India’s startup... View Details
    Keywords: April White
    • 22 Feb 2010
    • Op-Ed

    Tragedy at Toyota: How Not to Lead in Crisis

    leader with a strong, cohesive plan. Mr. Toyoda is anything but. His uninspired words of optimism from Davos only unnerved customers and U.S. regulators. Meanwhile, Ford and GM are working hard to regain the market share they lost at... View Details
    Keywords: by William George; Auto
    • 19 May 2021
    • Blog Post

    Instagram Takeover - Ja’ Saint-Tulias (MBA 2022)

    Ja’ Saint-Tulias (MBA 2022) is a forward-thinking, aspiring digital beauty marketing leader, and storyteller with an extensive background in chemical engineering and entrepreneurship from Michigan State University. Since she was a little... View Details
    • April 2012
    • Case

    Introducing iSnack 2.0: The New Vegemite

    By: Anat Keinan, Francis Farrelly and Michael Beverland
    Vegemite is an iconic Australian breakfast spread and is often seen as a quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis... View Details
    Keywords: Food; Product Launch; Conflict and Resolution; Brands and Branding; Consumer Products Industry; Food and Beverage Industry
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    • 23 Jul 2024
    • Cold Call Podcast

    Transforming the Workplace for People with Disabilities

    Keywords: Re: Lakshmi Ramarajan; Consulting
    • January 1994 (Revised April 1995)
    • Case

    Judo Economics

    The early 1990s saw a new wave of start-ups in the U.S. airline business. One entrant, Kiwi International Air Lines, took to the skies in September 1992 with a strategy of attracting small-business travelers looking to save money but lacking the flexibility to book in... View Details
    Keywords: Market Entry and Exit; Competitive Advantage; Business Startups; Air Transportation Industry; Financial Services Industry
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    • 22 Feb 2018
    • Book

    The New History of American Capitalism

    Since the start of the 2000s, historians have renewed their interest in capitalism, two Harvard professors observe in their new book, American Capitalism: New Histories. One of the primary contributing factors for this, according to Sven Beckert and Christine Desan, is... View Details
    Keywords: Manufacturing
    • 13 Dec 2022
    • Research & Ideas

    The Color of Private Equity: Quantifying the Bias Black Investors Face

    that relatively few minority businesses get funded. Black and Hispanic-owned funds raised only 2.4 percent of total private capital in the study sample, according to the researchers, and minorities found it much more difficult to enter the View Details
    Keywords: by Pamela Reynolds; Financial Services
    • March 2000 (Revised September 2000)
    • Case

    yesmail.com

    David Tolmie wants yesmail.com to become a leader in "permission marketing." Yesmail sends clients promotional e-mail messages to targeted consumers who said "yes" when asked whether they wished to receive promotional offers in a set of categories of interest. Tolmie... View Details
    Keywords: Marketing Communications
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    • Web

    Interviewing - Alumni

    that person. Thank You Email After Interview: Dear Mr. Bolletaris, Thank you for providing me with an excellent introduction to Alpha Galactic. I thoroughly enjoyed meeting you and learning more about the Manager of Marketing position.... View Details
    • October 2010
    • Case

    Narragansett Brewing Company

    By: Tom Nicholas, Lindsey Marshall and Charles Anthony Miller
    Mark Hellendrung, CEO of Narragansett Brewing Company, is deciding whether to partner with a local television station for the upcoming NHL Winter Classic outdoor hockey game between New England's own Boston Bruins and the Philadelphia Flyers at Fenway Park. He had... View Details
    Keywords: Corporate Entrepreneurship; Business Startups; Business Strategy; Sports; Financial Strategy; Marketing Strategy; Investment; United States
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    • Web

    People - Behavioral Finance & Financial Stability

    economics at Columbia Business School. Professor Di Maggio’s current research focuses on financial intermediation with a particular focus on how new technologies have disrupted financial markets and its effects on firms and individuals.... View Details
    • 28 Nov 2005
    • Research & Ideas

    Unilever: Transformation and Tradition

    or local companies. It was also the sheer spread of businesses it owned beyond packaged consumer products, including African trading, plantations, specialty chemicals, paper and packaging, transport, advertising, and market research... View Details
    Keywords: by Geoffrey Jones; Consumer Products
    • 11 Jun 2018
    • Research & Ideas

    Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas

    Gurun used a database that tracks litigation against 1,000 top firms in the US stock market, looking at all lawsuits between 1995 and 2013. They cross-referenced that with a database of advertising spending by the same companies in more than 200 local View Details
    Keywords: by Michael Blanding; Legal Services