Research - Publications - Faculty & Research

August 1978 (Revised October 1979)
Case

Grey Advertising/Canada Dry Account

After taking over Canada Dry's mixers account in 1966, Grey Advertising assembled a successful ad campaign that increased ginger ale sales significantly. But Canada Dry's market share for ginger ale and its other mixer products had remained the same or declined during... View Details

Keywords: Marketing Strategy; Consumer Behavior; Advertising Campaigns; Advertising Industry; Food and Beverage Industry

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04 Nov 2013
News

A Harvard Professor Knows Why the Bloated Blockbuster Will Never Die

07 Jul 2010
News

Innovation in Entrepreneurship Pedagogy Award

09 Feb 2022
News

Why Do Startups Fail And Can We Create An AI Formula To Prevent Failure? An Interview With Harvard Business School Professor Tom Eisenmann

24 Oct 2018
News

America’s Need for Skilled Immigrants Isn’t Going Away

23 Jul 2018
News

Driving Digital Strategy to Reimagine Your Business

27 Apr 2018
News

Books love the small: How indie stores and publishers fill the niches

20 Sep 2017
News

Lessons from Yelp’s Empirical Approach to Diversity

31 Jan 2017
News

What the Companies on the Right Side of the Digital Business Divide Have in Common

25 Feb 2016
News

What Google Learned From Its Quest to Build the Perfect Team

11 Sep 2014
HBS Seminar

Petra Moser, Stanford University

08 May 2019
HBS Seminar

Mara Lederman, University of Toronto, Rotman School of Management

Self-Interest: The Economist's Straitjacket

This paper examines contemporary economic theories that focus on the design and management of business organizations. In the first part of the paper, a taxonomy is presented that describes the different types of economists interested in this subject—market... View Details

Web

Inequality | Institute for Business in Global Society

Inequality Longstanding inequalities based on race, gender, and other characteristics continue to present serious challenges, both in the workplace and in broader society. In partnership with the HBS Race, Gender, and Equity Initiative , we present the latest View Details

Web

Kraft Accelerator

Research Foundation, or MMRF) used the tools to write their own playbook and reach a cure. There are six steps to writing this playbook: 1. Assess your readiness 2. Develop the landscape 3. Interview the key opinion leaders 4. Write the... View Details

October 2007 (Revised December 2007)
Case

TiVo 2007: DVRs and Beyond

By: David B. Yoffie and Michael Slind

Tom Rogers, CEO of TiVo, had placed multiple strategic bets on his company. In September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in... View Details

Keywords: Advertising; Business Model; Television Entertainment; Intellectual Property; Lawsuits and Litigation; Management Analysis, Tools, and Techniques; Distribution; Problems and Challenges; Partners and Partnerships; Research; Internet; Entertainment and Recreation Industry; United States

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14 Feb 2012
First Look

First Look: February 14

characterized by some boundary conditions (Study 6). We discuss the theoretical contribution of this work to research on moral regulation and ethical behavior. "CEO Relational Leadership and Strategic Decision Quality in Top... View Details

Keywords: Carmen Nobel

04 Aug 2011
What Do You Think?

How Dangerous Is Common Sense to Managers?

Summing Up Does Common Sense Impede Change? Common sense is the decision-maker's friend when the decision has to be made rapidly, with a minimum of research or formal theory, with no more than moderate risk or consequences, and by... View Details

Keywords: by James Heskett

02 Jun 2010
What Do You Think?

How Do You Weigh Strategy, Execution, and Culture in an Organization’s Success?

today's business school curricula? If so, why? And can they best be addressed? What do you think? Original Article During the course of research for a book I'm writing, I have had the opportunity to talk with a number of managers about... View Details

Keywords: by Jim Heskett

25 Jul 2005
Research & Ideas

Fool vs. Jerk: Whom Would You Hire?

and the socially clueless. Still, people in an organization can be roughly classified using a simple matrix. Our research showed (not surprisingly) that, no matter what kind of organization we studied, everybody wanted to work with the... View Details

Keywords: by Tiziana Casciaro & Miguel Sousa Lobo

Publications