Publications

January 2003 (Revised December 2003)
Case

Joint Juice

Focuses on Joint Juice, a start-up in the new-age beverage category. The company has a patented formula for producing a glucosamine beverage, the only one on the market. (Glucosamine is a nutritional supplement believed to help rejuvenate joints and treat arthritis.)... View Details

Keywords: Business Startups; Growth and Development Strategy; Business or Company Management; Competitive Strategy; Expansion; Corporate Strategy; Industry Structures; Entrepreneurship; Food and Beverage Industry

24 Jul 2007
First Look

First Look: July 24, 2007

particular, the ability to collaborate with partners to achieve superior innovation performance. Yet despite this need, there is little guidance on how to develop or deploy this ability. This article describes the results of a study to... View Details

Keywords: Martha Lagace

25 Mar 2014
Research & Ideas

Book Excerpt: ‘Can China Lead?’

book excerpt The Importance Of Being Innovative From Chapter 4, Can China Lead: Reaching the Limits of Power and Growth By Regina M. Abrami, William C. Kirby, and F. Warren... View Details

Keywords: Re: William C. Kirby & F. Warren McFarlan; Education; Technology

15 May 2006
Lessons from the Classroom

Women Find New Path to Work

choices they had made, the career choices they'd like to make in the future, and how they might actually take control of that and develop a strategic plan. New Path is a... View Details

Keywords: by Mallory Stark

19 Jan 2011
First Look

First Look: Jan. 18

capabilities. Forecasts are generally associated with many of the factors that money managers rate as important in their assessments of analyst contributions, including industry growth and competitiveness,... View Details

Keywords: Sean Silverthorne

February 2023 (Revised June 2023)
Case

Doing Business in São Paulo, Brazil

By: Hise O. Gibson, Leonard A. Schlesinger, Ruth Costas and Pedro Levindo

The case uses the example of a large investment made by French retail group Carrefour in Brazil to discuss the opportunities and challenges of doing business in the country. It gives readers an overview of Brazil’s economic transformation since its colonial years until... View Details

Keywords: Business Cycles; Development Economics; Developing Countries and Economies; Economic Growth; Economic Sectors; Economy; Macroeconomics; Business History; Brazil; Latin America

22 Dec 2015
First Look

December 22, 2015

change; 2) determine what sort of change is called for (e.g., radical or incremental); 3) develop a delivery strategy that fosters stakeholder buy-in; and, 4) evaluate impact. Managers, instructors, View Details

Keywords: Carmen Nobel

September 2005 (Revised January 2006)
Case

Yum! Brands, Inc: A Corporate Do-Over

By: Frances X. Frei, Amy C. Edmondson, James Weber and Eliot Sherman

Describes the successful turnaround of the restaurant company Yum! Brands after its spin off from PepsiCo and covers how the company's leadership planned and executed on virtually every dimension of the employee experience. The main dilemma centers on what the company... View Details

Keywords: Product; Brands and Branding; Service Operations; Expansion; Trade; Leadership Development; Business or Company Management; Food and Beverage Industry; Food and Beverage Industry

October 2004 (Revised March 2005)
Case

Bright Dairy & Food Co., Ltd

By: David E. Bell and Hal Hogan

Bright Dairy has been growing rapidly since becoming a public company. The Chinese market for milk products is still wide open. What should it be doing to make sure it captures a significant share of the potential market? View Details

Keywords: Distribution; Marketing Strategy; Growth and Development; Public Ownership; Emerging Markets; Business Strategy; Food and Beverage Industry; China

October 1998 (Revised June 2002)
Case

Austin, Texas: Building a High-Tech Economy

By: Bruce R. Scott and Srinivas Sunder

Members of the community decide to try to diversify the economy of Austin, Texas, by welcoming high-technology firms and by augmenting the electrical engineering faculty at University of Texas--Austin. View Details

Keywords: Development Economics; Diversification; Information Technology; Policy; Government and Politics; Engineering; Technological Innovation; Competitive Advantage; Higher Education; Texas

Find at Harvard

09 Feb 2016
First Look

February 9, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50562 forthcoming Strategic Management Journal Entrepreneurial Beacons: The Yale Endowment, Run-ups, and the Growth of Venture Capital By: Bermiss, Y. Sekou,... View Details

Keywords: Sean Silverthorne

June 2011 (Revised September 2011)
Case

Two Key Decisions for China's Sovereign Fund

By: Robert C. Pozen and Xiaoyu Gu

The China Investment Corporation (CIC) was China's sovereign wealth fund (SWF), established with $200 billion of registered capital in September 2007 to diversify China's foreign exchange holdings and increase risk-adjusted returns on those assets. CIC was unusual in... View Details

Keywords: Business Subsidiaries; Business Growth and Maturation; Decisions; Capital; Investment Banking; Investment Funds; Corporate Social Responsibility and Impact; Ownership; Business and Shareholder Relations; Risk and Uncertainty; Wealth; Expansion; Financial Services Industry; China; United States

30 Nov 2021
Interview

TikTok: Super App or Supernova?

By: Jeffrey F. Rayport and Brian Kenny

TikTok’s parent company, ByteDance, was launched in 2012 around the simple idea of helping users entertain themselves on their smartphones while on the Beijing Subway. By May 2020, TikTok operated in 155 countries and had roughly 1 billion monthly active users, placing... View Details

Keywords: Apps; Artificial Intelligence; Business Startups; Mobile and Wireless Technology; Business Model; Digital Platforms; Growth and Development Strategy; AI and Machine Learning; Social Media

28 Oct 2008
First Look

First Look: October 28, 2008

reviewing the company's marketing strategy for charge and credit cards in the United States. A variety of growth options exists for students to consider, including further... View Details

Keywords: Martha Lagace

June 2007
Case

Wal-Mart Mexico: Managing Multiple Formats

By: Rajiv Lal, Mark Rennella and David Lane

"On February 1, 2007, Wal-Mart Mexico (Walmex) CEO Eduardo Solorzano was preparing for a well deserved, two-week vacation on Mexico's Yucatan Peninsula. Things were going well. Wal-Mart Mexico, which consisted principally of six different retail formats, had been... View Details

Keywords: Business or Company Management; Growth and Development; Marketing Strategy; Retail Industry; Mexico

December 2000 (Revised January 2001)
Background Note

Promise of Functional Foods, The

By: Ray A. Goldberg, Carin-Isabel Knoop and Laure Mougeot Stroock

This case presents a definition of functional foods or nutraceuticals (food or food ingredients that could provide a health benefit beyond the traditional nutrients they contain), a description of some of the major obstacles to their commercialization and... View Details

Keywords: Food; Private Sector; Public Sector; Health; Product Development; Production; Commercialization; Food and Beverage Industry; Food and Beverage Industry