Publications

March 1991 (Revised October 1994)
Case

Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry

By: Michael E. Porter

Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also... View Details

Keywords: Competition; Industry Growth; Business Strategy; Food and Beverage Industry

October 2021
Article

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Nicolas Padilla and Eva Ascarza

The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details

Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis

Web

Networking Events - Recruiting

resume books and student clubs to find interested students. Email club leaders to market events via newsletters or group chats. Some clubs may require yearly sponsorship to host events, participate in conferences, and advertise job... View Details

January 2012 (Revised March 2013)
Case

Ctrip: Scientifically Managing Travel Services

By: David A. Garvin and Nancy Hua Dai

Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure... View Details

Keywords: Scientific Management; Data-driven Management; Management; Expansion; Business Growth and Maturation; Market Entry and Exit; Mathematical Methods; Business Processes; Information Management; Travel Industry; China

June 2011 (Revised October 2012)
Case

IBM China Development Lab Shanghai: Capability by Design

By: Willy Shih, Kamen Bliznashki and Fan Zhao

When IBM shifted from a traditional territory-based multinational organization to what it called a globally integrated enterprise, it established its headquarters for "Growth Markets" in Shanghai and "Established Markets" in New York. This positioned its China... View Details

Keywords: Diversification; Corporate Strategy; Global Strategy; Organizational Change and Adaptation; Research and Development; Emerging Markets; Product Development; Information Technology Industry; China

Article

Deregulation, Misallocation, and Size: Evidence from India

By: Laura Alfaro and Anusha Chari

This paper examines the impact of the deregulation of compulsory industrial licensing in India on firm size dynamics and reallocation of resources within industries. Following deregulation, resource misallocation declines, and the left-hand tail of the firm size... View Details

Keywords: Business Ventures; Size; Emerging Markets; Supply and Industry; Manufacturing Industry; India

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January 1989 (Revised March 1995)
Case

Du Pont Freon Products Division (A)

By: Richard H.K. Vietor and Forest L. Reinhardt

In 1988, the Du Pont Co. is abruptly confronted with solid scientific evidence that chlorofluorocarbons are destroying the earth's ozone shield. Du Pont, with its Freon brand product line serving markets for foam insulation, electronics solvents, and especially... View Details

Keywords: Business Divisions; Policy; Management; Brands and Branding; Production; Service Operations; Natural Environment; Competition; Corporate Strategy; Environmental Sustainability

December 1989 (Revised June 1991)
Case

Motorola, Inc.: Bandit Pager Project

By: Steven C. Wheelwright

Describes the development of a fully automated production line for manufacturing radio pagers. The company regarded the project as highly successful; it becomes clear in the case, however, that there were some shortcomings as well. Some marketing issues were not... View Details

Keywords: Time Management; Marketing; Product Development; Production; Success; Projects; Technology; Telecommunications Industry

20 Apr 2015
Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

integrated computer industry, and was able to specialize in creating the core component of computing—the microprocessor. And then he championed that silicon part with the famous "Intel Inside" marketing campaign. "The... View Details

Keywords: by Michael Blanding; Computer

Article

The Impact of Corporate Social Responsibility on Investment Recommendations

By: Ioannis Ioannou and George Serafeim

Using a large sample of publicly traded U.S. firms over 16 years, we investigate the impact of corporate socially responsible (CSR) strategies on security analysts' recommendations. Socially responsible firms received more favorable recommendations in recent years... View Details

Keywords: Public Ownership; Corporate Social Responsibility and Impact; Strategy; Experience and Expertise; Value Creation; Public Equity; Markets; Investment; Perception; United States

Web

Entrepreneurial Management Curriculum - Faculty & Research

2026 Q3Q4 3.0 Field Course: Go to Market Sales Playbook Field Study Lou Shipley Spring 2026 Q4 1.5 Field Course: Ideation and Prototyping for Innovation Thomas Eisenmann , Shai Bernstein Fall 2025 Q1Q2 3.0 Field Course: Investing for... View Details

June 1996 (Revised July 1997)
Case

Hostile Bid for Red October, The

By: Benjamin C. Esty and Alan Bigman

Manatep Bank, a Russian investment bank, has just announced the country's first hostile tender offer for Red October, a confectionery company located in Moscow. As the chief financial officer of the target company, Yuri Yegorov must decide how to respond, how much his... View Details

Keywords: Capital Markets; Cash; Governance Controls; Financial Condition; Investment Banking; Financial Markets; Trade; Valuation; Financial Management; Food and Beverage Industry; Moscow

March 2011 (Revised March 2014)
Case

The IASB at a Crossroads: The Future of International Financial Reporting Standards (A)

By: Karthik Ramanna, Karol Misztal and Daniela Beyersdorfer

What are the major challenges to the continued growth of IFRS worldwide? Should countries be encouraged to pursue "full adoption" of IFRS or should each country determine its own IFRS "convergence" strategy? Given the limitations of governance and... View Details

Keywords: International Accounting; Emerging Markets; Financial Reporting; Global Strategy; Fair Value Accounting; Corporate Governance; Standards; Adoption; Growth and Development Strategy

Web

Business Model Shift

Winning companies owe their success to a business model that effectively creates and captures value. When organizations link a business model to new technologies to meet an emerging market need, they can disrupt the View Details

May 2016
Article

Matching with Slot-Specific Priorities: Theory

By: Scott Duke Kominers and Tayfun Sönmez

We introduce a two-sided, many-to-one matching with contracts model in which agents with unit demand match to branches that may have multiple slots available to accept contracts. Each slot has its own linear priority order over contracts; a branch chooses contracts by... View Details

Keywords: Matching With Contracts; Stability; Strategy-proofness; School Choice; Affirmative Action; Airline Seat Upgrades; Contracts; Market Design; Marketplace Matching; Balance and Stability

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January 2006 (Revised July 2007)
Case

Juan Trippe and Pan American World Airways

By: Nitin Nohria, Anthony Mayo and Mark Rennella

A fascination with flight and a forceful personality helped to create a market for air travel and shape the modern airline industry. Masterfully wielding his power and influence, Juan Trippe built Pan American Airways by combining bold moves and blind ambition. Across... View Details

Keywords: Decision Choices and Conditions; Leadership; Growth and Development Strategy; Industry Growth; Business and Government Relations; Power and Influence; Air Transportation; Air Transportation Industry; Travel Industry

Research Summary

Selling your Heritage: The Challenge of Legacy Divestitures

This paper studies companies that diversify away from and later divest their historical cores, or "legacy" businesses. There are many reasons a firm might undertake this strategy, including a concentration of the legacy business in a declining... View Details

October 2021 (Revised February 2022)
Case

Hospital 57357: Aligning Performance Towards a Vision of a Cancer-Free Childhood

By: Susanna Gallani and Youssef Abdel Aal

The case follows the Children Cancer Hospital in Egypt, also known as Hospital 57357, as it goes through the roll-out of a new performance management system, which Dr. Sherif Abouel Naga, founder and CEO of the hospital, had championed. This was a critical juncture as... View Details

Keywords: Healthcare; Performance Management; Performance Incentives; Strategic Alignment; Health Care and Treatment; Nonprofit Organizations; Strategy; Alignment; Performance Evaluation; Mission and Purpose; Change Management; Health Industry; Egypt; Middle East