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- March–April 1978
- Article
Testing Social Theories in Marketing Settings
By: D. A. Leonard and E. M. Rogers
- February 1978 (Revised September 1986)
- Case
AT&T -- Long Lines Department National Account Selling (A)
- February 1978
- Case
Sierra Log Homes, Inc. (A)
Describes the history and evolution of the log home manufacturing industry, a rapidly growing embryonic industry capitalizing on the back-to-basics lifestyle changes in the United States. Focuses on one of the leading firms in the industry, but allows a discussion of... View Details
- January 1978 (Revised April 1994)
- Case
Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion
- Article
Corporate Lobbying as Marketing Communication: Utilizing Multivariate Analysis for Segmentation Strategies
By: Rohit Deshpandé and Rajendra K. Srivastava
- 1978
- Article
Optimal Advertising: An Intra-Industry Approach
- 1978
- Article
Perceptions of Unfair Marketing Practices: Consumerism Implications
By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages.... View Details
- January 1978 (Revised February 1983)
- Case
Polaroid-Kodak (B1)
Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and... View Details
- 1978
- Article
Sequential Structure of Futures Markets and the Value of Improving Information: An Example
By: Jerry R. Green
In an example, the value of improving information is computed under alternative structures for the timing of futures markets. It is always beneficial if futures markets are active both before and after the information is revealed. View Details
- 1977
- Book
Studies in Canadian Industrial Organization
By: R. E. Caves, M. E. Porter, A. M. Spence and J. T. Scott
- August 1977
- Background Note
Diagramming and Analyzing Competitive Bidding Problems
Keywords: Bids and Bidding
- August 1977 (Revised April 1987)
- Case
Crown Cork & Seal Co., Inc.
By: Richard G. Hamermesh, Karen Gordon Mills and John P. Reed
Describes the technical, economic, and competitive trends in the metal container industry. The strategy of Crown Cork and Seal is then described in relation to these trends. Focuses on two immediate threats to Crown's strategy: the future of aerosol cans, given the... View Details
- August 1977
- Article
Weak Versus Strong Domination in a Market with Indivisible Goods
By: A. E. Roth and A. Postlewaite
- July 1977 (Revised February 1978)
- Case
Rose Milk
- February 1977 (Revised December 1985)
- Case
Deere & Co.: Industrial Equipment Operations
Describes the pricing of Deere's crawler tractors used in a variety of construction and industrial applications. Includes a strategic, multimillion-dollar move into the large bulldozer market as well as the pricing of tractors, accessories, and parts. View Details
- 1977
- Article
The Management of Marketing Conflict: Implications for Public Policy
By: Rohit Deshpandé and Rajendra K. Srivastava