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21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

allocation such as heuristics, decision rules, and "bottom up" approaches still effective in today's complex marketing environment? To help practicioners answer this question, Harvard Business School professors Sunil Gupta and Tom... View Details

Keywords: by Sean Silverthorne

December 2020 (Revised February 2021)
Supplement

The Tulsa Massacre and the Call for Reparations

By: Mihir A. Desai and Suzanne Antoniou

How should historic social injustices be addressed? Survivors of the 1921 Tulsa Massacre and their descendants, including Representative Regina Goodwin of Tulsa, believe they should be addressed through reparations and have consequently continued to push the government... View Details

May 1979 (Revised August 2013)
Background Note

Financial Analysis of Real Property Investments

By: William J. Poorvu

Develops a conceptual framework for financial analysis of real estate investments, taking into consideration the necessity for baseline data, project trends, and forecast discontinuities. View Details

Keywords: Forecasting and Prediction; Investment Return; Trends; Real Estate Industry; Financial Services Industry

July–August 2021
Article

Why You Aren't Getting More from Your Marketing AI

By: Eva Ascarza, Michael Ross and Bruce G.S. Hardie

Fewer than 40% of companies that invest in AI see gains from it, usually because of one or more of these errors: (1) They don’t ask the right question, and end up directing AI to solve the wrong problem. (2) They don’t recognize the differences between the value of... View Details

Keywords: Artificial Intelligence; Marketing; Decision Making; Communication; Framework; AI and Machine Learning

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2017
Report

The American Angel: The First In-Depth Report on the Demographics and Investing Activity of Individual American Angel Investors

By: Laura Huang, Andy Wu, Min Ju Lee, Jiayi Bao, Marianne Hudson and Elaine Bolle

Early-stage financing from angel investors is critical to the success of high-growth startups. Recent estimates suggest that annual US angel investment activity may total as much as $24 billion each year, contributing to the growth and success of more than 64,000... View Details

Keywords: Angel Investors; Geography; Risk; Entrepreneurship; Venture Capital; Demographics; Geographic Location; Decision Making; Financial Services Industry; Technology Industry; United States

August 2018
Case

Christine Lagarde (A): A French Prime Minister Calls

By: Julie Battilana and Carin-Isabel Knoop

This case covers formative events and influences in Christine Lagarde’s childhood and her trajectory from studying political science and law to heading the world’s largest law firm. As she prepares to transition back to practice in 2005, the new Prime Minister of... View Details

Keywords: Personal Development and Career; Power and Influence; Decision Making

Editorial

The Power of Precise Predictions

By: Philip E. Tetlock and J. Peter Scoblic

Keywords: Politics; Foreign Policy; Forecasting and Prediction; Globalization; Policy; Government and Politics

2011
Chapter

Prospective Codes Fufilled: A Potential Neural Mechanism of Will

By: Thalia Wheatley and Christine E. Looser

One of my few shortcomings is that I can’t predict the future.
Lars Ulrich, Metallica.

Lars Ulrich was right and wrong. He was right in the way we most often think about the future—as a long stretch of time during which multiply... View Details

Keywords: Free Will; Neuroscience; Responsibility; Prospection; Forecasting and Prediction; Science; Cognition and Thinking

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November 2004 (Revised April 2010)
Module Note

Module II: Moral Reasoning Class Summaries

By: Sandra J. Sucher

Presents class summaries for the The Moral Leader course. View Details

Keywords: Decision Making; Moral Sensibility; Leadership; Cognition and Thinking

February 2004 (Revised April 2004)
Exercise

Family Business Ownership Goals Worksheet

By: John A. Davis

Family members who either own a business or who could inherit ownership in a business are helped to clarify how they would like to have the business owned in the future. View Details

Keywords: Family Business; Family Ownership; Decision Making

February 1994
Background Note

Causal Inference

By: Arthur Schleifer Jr.

Discusses what causation is and what one can (and cannot) learn about causation from observational (nonexperimental) data. View Details

Keywords: Decision Making; Analytics and Data Science; Interests

March 1996
Case

African Communications Group

Describes the opportunities that confront the African Communications Group, an entrepreneurial organization that plans to introduce a wireless pay-phone system in Tanzania. Provides a foundation for the analysis of value creation and of value capture. The possibility... View Details

Keywords: Value Creation; Competition; Entrepreneurship; Forecasting and Prediction; Wireless Technology; Telecommunications Industry; Tanzania

1985
Chapter

Cost-Benefit Analysis Applied to Risks: Its Philosophy and Legitimacy

By: Dutch Leonard and Richard Zeckhauser

Keywords: Cost vs Benefits; Risk and Uncertainty; Risk Management

27 Apr 2022
News

Rolling Back Degree Requirements Expands the Pipeline for Tech

23 Jul 2024
Cold Call Podcast

Transforming the Workplace for People with Disabilities

Keywords: Re: Lakshmi Ramarajan; Consulting

March 2006 (Revised March 2014)
Teaching Note

Founder-CEO Succession at Wily Technology (TN)

By: Noam Wasserman

Teaching Note to 805150. View Details

Keywords: Management Succession; Governing and Advisory Boards; Selection and Staffing; Transformation; Venture Capital; Business Startups; Decisions

February 1997 (Revised July 2004)
Case

Walden Woods

By: William J. Poorvu and Arthur I Segel

In 1984, Mortimer Zuckerman and Ed Linde, through their firm, Boston Properties (BP), acquired land in Concord, MA to build a 147,000-square-foot, first-class suburban office building. BP proceeded to go through the permitting and approval process with the town and was... View Details

Keywords: Risk and Uncertainty; Decision Choices and Conditions; Entrepreneurship; Property; Environmental Sustainability; Conflict and Resolution; Real Estate Industry; Massachusetts

01 Aug 2006
First Look

First Look: August 1, 2006

students to debate the company's concept, its strategic decision on how quickly it would like to grow, and some key decisions on its supply chain. At the time of the case (2006), small... View Details

Keywords: Sean Silverthorne

Web

Asia Pacific - Global Activities 2021

Suda Mayor, Onagawa Town Hands-On Learning Immersive Field Courses, offered for the first time in 2012, give second-year MBA students the opportunity to apply their learning hands-on with project partners across the globe for two weeks each January. Takeuchi’s View Details

April 2011 (Revised May 2011)
Supplement

AQR's Momentum Funds (B)

By: Daniel Baird Bergstresser, Lauren H. Cohen, Randolph B. Cohen and Christopher J. Malloy

This is a (B) case for AQR's Momentum Funds. It follows the first year of performance of the funds after launching, and gives students a critical inflection point for analyzing the nascent stages of a new product launch and the potential path dependence of the product... View Details

Keywords: Change; Decision Choices and Conditions; Investment Funds; Product Launch; Product; Performance; Perspective; Strategy

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