Publications

November 2009 (Revised March 2013)
Case

PureCircle

By: David E. Bell and Aldo Sesia

In December 2008, the U.S. Food and Drug Administration (FDA) determined that high-purity Rebaudioside A (Reb A), a natural and calorie-free product that a young company named PureCircle manufactured from the Stevia plant, could be used in beverages, foods, and as a... View Details

Keywords: Customer Relationship Management; Investment; Globalization; Leadership; Risk Management; Product Launch; Production; Performance Productivity; Business and Shareholder Relations; Food and Beverage Industry; United States

Web

HBS OnBoard | Social Enterprise | Harvard Business School

serve on nonprofit boards and see value in collaborating with other alumni to deepen their engagement and effectiveness. For those alumni considering nonprofit board service, the program will include an... View Details

2015
Book

Strong Brands, Strong Relationships

By: Susan Fournier, Michael Breazeale and Jill Avery

From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details

Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry

September 2011 (Revised October 2011)
Case

Scotty Smiley

By: Scott A. Snook and Doug Crandall

U.S. Army Lieutenant Scotty Smiley faces the biggest challenge of his young life. What will he do after learning that the wounds he received from a car bomb in Iraq have left him permanently blinded? On April 6, 2005, Lieutenant Scotty Smiley was grievously wounded by... View Details

Keywords: Government Administration; Leadership Development; Leadership Style; Personal Characteristics; Customization and Personalization; Personal Development and Career; Work-Life Balance; Performance Capacity; Planning; Employment Industry; United States; Iraq

September 2020 (Revised July 2022)
Teaching Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza

Teaching Note for HBS No. 521-020. This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and... View Details

Keywords: Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Decision Making; Ethics; Customer Relationship Management; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

02 May 2011
Research & Ideas

Casino Payoff: Hands-Off Management Works Best

the "comp," or complimentary benefit, which can include a free dinner at a hotel restaurant, reduced-priced tickets and good seats to a show, or even free lodging in deluxe accommodations. In short, casino hosts are the ultimate View Details

Keywords: by Dennis Fisher; Entertainment & Recreation

April 1998 (Revised February 2001)
Case

CBS Evening News

By: Jeffrey F. Rayport

The CBS Evening News looks for options for growth of the franchise. This case discusses CBS's main competitors and their positioning in the evening news market, as well as the history and operations of the CBS Evening News. View Details

Keywords: Customer Relationship Management; Competition; Business Growth and Maturation; Media; Media and Broadcasting Industry; United States

01 Jul 2019
Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

power stems from its ability to identify and meet evolving customer needs, not its technology, says Thales S. Teixeira, author of the new book Unlocking the Customer Value... View Details

Keywords: by Danielle Kost; Travel; Tourism

04 Oct 2018
Research & Ideas

Diversity Boosts Profits in Venture Capital Firms

information on where each person went to school from LinkedIn. Birds of a feather invest together The information showed that the venture capital world is incredibly homogenous, consisting mostly of white men from liberal arts colleges... View Details

Keywords: by Michael Blanding; Banking; Financial Services

12 Oct 1999
Research & Ideas

Where Main Street Meets Wall Street

be on the verge of another significant advance. For if the mutual fund first empowered the "little guy" by encouraging him to visit Wall Street, the Internet has captured the Street and placed it at his disposal, inside his... View Details

Keywords: by Garry Emmons; Financial Services

Fall 2014
Article

How to Win in an Omnichannel World

By: David R. Bell, Santiago Gallino and Antonio Moreno

The omnichannel environment presents new challenges and opportunities for both information and product fulfillment. While all retailers need to effectively and efficiently manage fulfillment and information provision, there are important nuances to how this happens,... View Details

Keywords: Supply Chain Management; Customer Relationship Management; Marketing; Marketing Strategy; United States

27 Jun 2007
Lessons from the Classroom

Learning to Make the Move to CEO

customer and product markets, and geopolitical environments. Professor William Fruhan leads the corporate finance piece of the curriculum, providing perspective on the... View Details

Keywords: by Julia Hanna; Education

May 2002 (Revised May 2002)
Case

Tim Blanchard at Jones Mendel & Co.

By: John J. Gabarro

Tim Blanchard struggles to balance all the demands facing him as a partner of a consulting firm. He must decide how to serve clients, mentor his people, provide strategy and direction to the high-tech group, and spend time with family. A rewritten version of an earlier... View Details

Keywords: Customer Focus and Relationships; Managerial Roles; Work-Life Balance; Consulting Industry

March 1994 (Revised March 1995)
Supplement

Craig Weatherup, Supplement

By: Linda A. Hill

A biographical information sheet about Craig Weatherup, president and CEO of Pepsi Cola, North America. View Details

Keywords: Personal Development and Career; Food and Beverage Industry; United States

October 2004 (Revised November 2004)
Case

AWB Limited

By: Ray A. Goldberg and Hal Hogan

Discusses how to evaluate the performance of the Australia Wheat Board in meeting the needs of its Australian wheat farmers and global consumers. Includes color exhibits. View Details

Keywords: Customer Satisfaction; Customer Value and Value Chain; Globalized Markets and Industries; Performance Effectiveness; Performance Evaluation; Agriculture and Agribusiness Industry; Australia