Publications

Educators

December 2012
Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

By: Jill Avery

I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details

Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry

November 1981 (Revised November 1991)
Supplement

Proposition 11 (B)

By: Joseph L. Badaracco Jr.

Keywords: Laws and Statutes

20 Sep 2011
First Look

First Look: September 20

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1344068 The Pursuit of Power Corrupts: Investing in Outside Options Motivates Opportunism in Relationships Authors:D. Malhotra and F. Gino Publication:Social View Details

Keywords: Sean Silverthorne

May 2021
Supplement

Career at a Crossroads? (B)

By: James K. Sebenius and Alex Green

A career professional at a major consumer goods company, Kym Lew Nelson is hoping to negotiate a promotion to vice president, which would make her one of the senior-most African American women in the organization. But when Nelson’s white German boss arrives in the... View Details

Keywords: Culture; Negotiation; Race; Gender; Organizational Culture; Prejudice and Bias

May 2012
Article

Correlation in the Multiplayer Electronic Mail Game

By: Peter A. Coles and Ran Shorrer

In variants of the Electronic Mail Game (Rubinstein, 1989) where two or more players communicate via multiple channels, the multiple channels can facilitate collective action via redundancy, the sending of the same message along multiple paths or else repeatedly along... View Details

Keywords: Electronic Mail Game; Stag Hunt; Coordination; Signaling; Networks; Behavior; Communication; Trust; Game Theory

February 2017
Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth

In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details

Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris

2009
Article

Adverse Selection in Online 'Trust' Certifications

By: Benjamin Edelman

Widely used online "trust" authorities issue certifications without substantial verification of recipients' actual trustworthiness. This lax approach gives rise to adverse selection: the sites that seek and obtain trust certifications are actually less trustworthy than... View Details

Keywords: Online Technology; Web Sites; Trust; Governance Compliance; Value; Complexity

Article

Signing at the Beginning vs at the End Does Not Decrease Dishonesty

By: Ariella S. Kristal, A.V. Whillans, Max Bazerman, Francesca Gino, Lisa Shu, Nina Mazar and Dan Ariely

Honest reporting is essential for society to function well. However, people frequently lie when asked to provide information, such as misrepresenting their income to save money on taxes. A landmark finding published in PNAS (Shu, Mazar, Gino, Ariely, and Bazerman,... View Details

Keywords: Morality; Nudge; Policy-making; Replication; Honesty; Moral Sensibility; Behavior; Policy

31 Aug 2017
Blog Post

Why I Spent This Summer Coding

Facebook's Mark Zuckerberg, Google's Sundar Pichai, Cloudflare's Matthew Prince). That’s not to say that non-technical business leaders will be less successful, but there’s a compelling argument that coding is becoming the new business literacy.Technology is always the... View Details

Keywords: Technology

November 2011
Article

How Great Companies Think Differently

By: Rosabeth Moss Kanter

Corporate leaders have long subscribed to the belief that the sole purpose of business is to make money. That narrow view, deeply embedded in the American capitalist system, molds the actions of most corporations, constraining them to focus on maximizing short-term... View Details

Keywords: Decision Choices and Conditions; Profit; Leadership; Corporate Social Responsibility and Impact; Business and Shareholder Relations; Behavior; Social Issues; Competitive Advantage

Article

The Impact of Penalties for Wrong Answers on the Gender Gap in Test Scores

By: Katherine B. Coffman and David Klinowski

Multiple-choice exams play a critical role in university admissions across the world. A key question is whether imposing penalties for wrong answers on these exams deters guessing from women more than men, disadvantaging female test-takers. We consider data from a... View Details

Keywords: Behavioral Economics; Standardized Testing; Gender; Higher Education; Prejudice and Bias

26 Nov 2013
First Look

First Look: November 26

Thinking-Not Feeling-Jobs By: Waytz, Adam, and Michael I. Norton Abstract—Technological innovations have produced robots capable of jobs that, until recently, only humans could perform. The present research explores the View Details

Keywords: Sean Silverthorne

December 2008
Article

Behavioral Frontiers in Choice Modeling

We review the discussion at a workshop whose goal was to achieve a better integration among behavioral, economic, and statistical approaches to choice modeling. The workshop explored how current approaches to the specification, estimation, and application of choice... View Details

Keywords: Mathematical Methods; Integration; Goals and Objectives; Decision Choices and Conditions; Problems and Challenges; Business Processes; Customers; Behavior; Economics

February 2024
Technical Note

A Manager's Introduction to Passion for Work

By: Jon M. Jachimowicz

Today, both organizations and employees are increasingly focused on passion. An analysis of 200 million U.S. job postings found that the use of the word “passion” increased nearly tenfold from 2007 to 2019, while a recent survey of thousands of college-educated workers... View Details

Keywords: Recruitment; Job Search; Goals and Objectives; Interests; Personal Development and Career

Educators

01 Aug 2005
Research & Ideas

How to Choose the Best Deal

Jim, a well-regarded residential developer operating outside Philadelphia, has been scouting around for a site for his next project. Two properties seem promising. The Abbott estate consists of seventy-five acres of woodlands and some... View Details

Keywords: by Michael Wheeler

29 May 2006
What Do You Think?

How Important Is the “Service Sector Effect” on Productivity?

system of laws and regulations that provide more latitude to large organizations in their dealings with employees, customers, suppliers, and competitors. In recent years,... View Details

Keywords: by James Heskett; Service

February 2005 (Revised March 2008)
Case

Shinhan Financial Group (A)

By: Rosabeth M. Kanter and Ryan Raffaelli

Mr. Young Hwi Choi, president and CEO of Shinhan Financial Group, embarked on an unconventional post-merger integration strategy with recently acquired Chohung Bank. The strategy focused on integrating traditional operations while attending to employees' reactions to... View Details

Keywords: Mergers and Acquisitions; Change Management; Employees; Leading Change; Organizational Change and Adaptation; Organizational Culture; Emotions; Integration; South Korea

Educators