Publications

July 2008 (Revised September 2010)
Case

Sony Ericsson WTA Tour (A)

By: Jay W. Lorsch and Kaitlyn Simpson

Larry Scott, the new CEO of the Women's Tennis Association, arrives amidst turmoil. Players and tournaments clash over opposing interests. As a result, the board members who represent them are equally divided and feel conflicted about their role. They aren't sure how... View Details

Keywords: Corporate Governance; Governing and Advisory Boards; Leadership; Business and Stakeholder Relations; Conflict of Interests; Cooperation; Sports Industry

Find at Harvard

25 Oct 2014
News

Executive pay: Moneybags

21 Nov 2021
News

How Retailers Can Improve Self-Checkout

31 May 2018
News

HBS Names 2018-2019 Blavatnik Fellows in Life Science Entrepreneurship

07 Jul 2019
HBS Case

Walmart's Workforce of the Future

approach to the customer experience, with an emphasis on employee training and improved ecommerce and automation technology, both on the floor and in back office roles. One foundational move View Details

Keywords: by Julia Hanna; Retail

Research Summary

How Executives and Artists Approach Ill-Structured Problems

By: Gerald Zaltman

An ill-structured problem is one which is not routine, has no obvious best answer, and even the nature of the problem may be unclear. Ill-structured problems tend to be particularly significant when they arise. Using ZMET, this research investigates how experienced... View Details

February 2024
Case

Adventures Inc: 21st Century Brand Building

By: Boris Groysberg and Sarah L. Abbott

Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details

Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil

November 2018 (Revised January 2021)
Case

Peak Investment Capital

By: Richard S. Ruback and Royce Yudkoff

Kobbina Awuah (MBA 2014) became intrigued with the possibility of adapting Entrepreneurship through Acquisition in Ghana, where he grew up and where his family still lived. While he knew he could work for a multi-national enterprise located in Ghana, he was confident... View Details

Keywords: Entrepreneurship In Africa; Entrepreneurship Through Acquisition; Entrepreneurship; Acquisition; Ghana

At a time when the future of cookies in ad tracking is in doubt, this report contributes to understanding online tracking and its positive and negative consequences, both economic and social. We describe how tracking works to circulate data and affect privacy, how data... View Details

November 2017 (Revised August 2018)
Case

Fair Value Accounting at Noble Group (A)

By: Siko Sikochi, Suraj Srinivasan and Quinn Pitcher

Noble Group was a large commodities trader based in Hong Kong and listed on the Singapore Stock Exchange. In 2012, Noble shifted its business strategy towards an asset-light model. Under this model, Noble did not own mines or farms to produce commodities but built... View Details

Keywords: Fair Value Accounting; Policy; Goods and Commodities; Contracts; Valuation

07 Aug 2012
First Look

First Look: August 7

parts. Implications for diversity research are discussed. Working PapersUnobserved State Fragility and the Political Transfer Problem Authors:Faisal Z. Ahmed and Eric Werker Abstract Autocrats experiencing a windfall in unearned income... View Details

Keywords: Sean Silverthorne

March 2023
Supplement

Deepa Bachu (B): Insights and Experiments at Pensaar Design

By: Thomas Graeber, Joshua Schwartzstein and Amram Migdal

In this case, set in June 2019 in Bangalore, Karnataka, India, Deepa Bachu of Pensaar Design and her team work with client ITC Ltd. to use design thinking and behavioral experiments to improve workplace safety and strive toward the company’s zero-accident goal. The... View Details

27 Jul 2009
Research & Ideas

Social Network Marketing: What Works?

the research with HBS Working Knowledge. Sarah Jane Gilbert: Your research attempted to answer this question: Do friends within a social network influence online buying behaviors of others in the group? What... View Details

Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail

03 Oct 2005
Research & Ideas

The Truck Driver Who Reinvented Shipping

to maritime trade so phenomenal that he has been compared to the father of the steam engine, Robert Fulton. As a youth growing up on a farm in a small town of Maxton, North Carolina, McLean learned early on... View Details

Keywords: by Anthony J. Mayo & Nitin Nohria; Manufacturing; Transportation; Aerospace

27 Apr 2021
Research & Ideas

IPO or M&A? How Venture Capital Shapes a Startup's Future

worked closely together tend to hold on to startups longer—four and a half years, on average—before moving toward a high-profile exit. While becoming a public company can bring... View Details

Keywords: by Rachel Layne

June 1989 (Revised May 1993)
Case

Rossin Greenberg Seronick & Hill, Inc. (A)

By: John A. Quelch

Rossin Greenberg Seronick & Hill (RGSH), a New England advertising agency, was keen to secure the account of Microsoft Corp. The case describes the bid for the account, which included the submission of a "flier" referring to knowledge of a competitor's plans, as a... View Details

Keywords: Ethics; Marketing; Advertising; Advertising Industry; New England