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      • November 1981
      • Supplement

      Morris Alper & Sons, Inc.: Video 1, Sales Calls

      By: Benson P. Shapiro
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      Shapiro, Benson P. "Morris Alper & Sons, Inc.: Video 1, Sales Calls." Harvard Business School Video Supplement 882-507, November 1981.
      • November 1981
      • Supplement

      Morris Alper & Sons, Inc.: Video 2, Executive Meeting

      By: Benson P. Shapiro
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      Shapiro, Benson P. "Morris Alper & Sons, Inc.: Video 2, Executive Meeting." Harvard Business School Video Supplement 882-508, November 1981.
      • June 1981
      • Supplement

      AT&T Long Lines, Telemarketing, Video 3

      By: Benson P. Shapiro
      Keywords: Marketing Strategy; Communications Industry
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      Shapiro, Benson P. "AT&T Long Lines, Telemarketing, Video 3." Harvard Business School Video Supplement 881-513, June 1981.
      • June 1981
      • Supplement

      International Harvester: Future Prospects and the Strike, Video

      By: Richard G. Hamermesh
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      Hamermesh, Richard G. "International Harvester: Future Prospects and the Strike, Video." Harvard Business School Video Supplement 881-505, June 1981.
      • June 1981
      • Supplement

      International Harvester: The First Two Years, Video

      By: Richard G. Hamermesh
      Keywords: Agribusiness; United States
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      Hamermesh, Richard G. "International Harvester: The First Two Years, Video." Harvard Business School Video Supplement 881-504, June 1981.
      • March 1981 (Revised July 1985)
      • Supplement

      Morris Alper & Sons, Inc. (C): Introduction to Video 1

      By: Benson P. Shapiro
      Introduces Video 1. View Details
      Keywords: Food and Beverage Industry
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      Shapiro, Benson P. "Morris Alper & Sons, Inc. (C): Introduction to Video 1." Harvard Business School Supplement 581-100, March 1981. (Revised July 1985.)
      • March 1981 (Revised July 1985)
      • Supplement

      Morris Alper & Sons, Inc. (D): Introduction to Video 2

      By: Benson P. Shapiro
      Introduces Video 2. View Details
      Keywords: Food and Beverage Industry
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      Shapiro, Benson P. "Morris Alper & Sons, Inc. (D): Introduction to Video 2." Harvard Business School Supplement 581-101, March 1981. (Revised July 1985.)
      • February 1981
      • Supplement

      AT&T Long Lines (D), Telemarketing: Introduction to Video 3

      By: Benson P. Shapiro
      Keywords: Marketing; Telecommunications Industry
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      Shapiro, Benson P. "AT&T Long Lines (D), Telemarketing: Introduction to Video 3." Harvard Business School Supplement 581-082, February 1981.
      • August 1980
      • Supplement

      AT&T Long Lines, Telemarketing, Video 1: Executive Interviews

      By: Benson P. Shapiro
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      Shapiro, Benson P. "AT&T Long Lines, Telemarketing, Video 1: Executive Interviews." Harvard Business School Video Supplement 880-510, August 1980.
      • August 1980
      • Supplement

      AT&T Long Lines, Telemarketing, Video 2: National Account Manager Interviews

      By: Benson P. Shapiro
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      Shapiro, Benson P. "AT&T Long Lines, Telemarketing, Video 2: National Account Manager Interviews." Harvard Business School Video Supplement 880-511, August 1980.
      • August 1980
      • Supplement

      Fred Henderson, A Day with, Video

      By: John P. Kotter
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      Kotter, John P. "Fred Henderson, A Day with, Video." Harvard Business School Video Supplement 881-502, August 1980.
      • August 1980
      • Supplement

      Renn Zaphiropoulos, A Day with, Video

      By: John P. Kotter
      Focuses on the management style of Renn Zaphiropoulos in the context of a rapidly changing segment of Xerox's business environment. To be contrasted with the videotape, Day with Fred Henderson (9-881-502) and the case, Fred Henderson (9-480-043). View Details
      Keywords: Change Management; Management Style; Organizational Change and Adaptation
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      Kotter, John P. "Renn Zaphiropoulos, A Day with, Video." Harvard Business School Video Supplement 881-501, August 1980.
      • June 1980 (Revised December 1980)
      • Supplement

      AT&T Long Lines (B), Telemarketing: Introduction to Video 1

      By: Benson P. Shapiro
      Keywords: Telecommunications Industry
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      Shapiro, Benson P. "AT&T Long Lines (B), Telemarketing: Introduction to Video 1." Harvard Business School Supplement 580-146, June 1980. (Revised December 1980.)
      • January 1976
      • Teaching Note

      American General Films, Teaching Note

      By: Steven C. Wheelwright
      Keywords: Motion Pictures and Video Industry
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      Wheelwright, Steven C. "American General Films, Teaching Note." Harvard Business School Teaching Note 176-155, January 1976.
      • September 1971 (Revised July 1976)
      • Case

      American General Films

      By: Steven C. Wheelwright
      Keywords: Motion Pictures and Video Industry
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      Wheelwright, Steven C. "American General Films." Harvard Business School Case 172-114, September 1971. (Revised July 1976.)
      • Research Summary

      American Secretaries of State Project: Negotiation, Diplomacy, and Statecraft

      By: James K. Sebenius
      With Nicholas Burns and Robert Mnookin, I co-lead a project to do background research on all living former American Secretaries of State, interview them extensively on video at Harvard (if possible) about their most challenging negotiations, and analyze this... View Details
      • 2015
      • Other Teaching and Training Material

      Marketing Reading: Digital Marketing

      By: Sunil Gupta and Joseph Davin
      Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
      Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
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      Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
      • Research Summary

      Overview

      By: Andy Wu
      How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities... View Details
      Keywords: Strategy; Entrepreneurship; Venture Capital; Growth Management; Organizational Design; Organizational Structure; Technology Platform; Technological Innovation; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; United States; China; Southeast Asia; South Asia
      • Article

      Passion Penalizes Women and Advantages (Unexceptional) Men in High-Potential Designations

      By: Joyce He, Jon M. Jachimowicz and Celia Moore
      High potential programs offer a swift path up the corporate ladder for those who secure a place on them. However, the evaluation of “potential” occurs under considerable uncertainty, creating fertile ground for gender bias. We document that men are more likely than... View Details
      Keywords: Passion; Potential; Gender; Motivation and Incentives; Performance; Talent and Talent Management
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      He, Joyce, Jon M. Jachimowicz, and Celia Moore. "Passion Penalizes Women and Advantages (Unexceptional) Men in High-Potential Designations." Organization Science (in press). (Pre-published online December 23, 2024.)
      • Research Summary

      Research Focus

      By: Anita Elberse
      My research focuses on "creative industries," defined as industries that supply goods that we commonly associate with artistic, cultural, or entertainment value -- including book and magazine publishing, film, music, television, video games, the performing... View Details
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