social media - Publications - Faculty & Research

30 Apr 2001
Research & Ideas

Entering the Age of Alliances

a strong collaboration between the Time to Read national program and media and entertainment giant Time Warner, Inc. Time to Read helps local nonprofits such as Chicago's Off the Street Club recruit children, youths, and even adults from... View Details

Keywords: by James Austin

23 May 2000
Research & Ideas

The Emerging Art of Negotiation

perspective over the last 30 years, they write, with these changes often occurring in tandem with broader developments in psychology and in society as a whole. Most recently, analysis has begun to look at social or personal factors... View Details

Keywords: by Martha Lagace

26 Nov 2012
Research & Ideas

New Winners and Losers in the Internet Economy

publishers and retailers to social networks and gaming sites. Job growth on the Internet stands in sharp contrast to the US economy as a whole, which has suffered from high unemployment for years. The report found that the gross domestic... View Details

Keywords: by Dina Gerdeman; Publishing

07 Oct 2008
First Look

First Look: October 7, 2008

of IGOs that focus on economic issues, but also on those with social and cultural mandates. This demonstrates that relational governance is important and feasible in the global context and for the most risky transactions. Finally we... View Details

Keywords: Martha Lagace

10 Nov 2011
HBS Case

HBS Cases: Making Lincoln Center Cool Again

unrestricted funds. Improved visitor services. Renovation of the David Rubenstein Atrium/Visitor Services became the central launch point for all information about the center and its 10 organizations. It now houses a 42-foot-wide media... View Details

Keywords: by Kim Girard; Entertainment & Recreation

05 Mar 2013
First Look

First Look: March 5

abstract available. Purchase this case:http://hbr.org/search/213051-PDF-ENG Kirkpatrick Corporation Hawkins, David F. Harvard Business School Case 113-070 No abstract available. Purchase this case:http://hbr.org/search/113070-PDF-ENG View Details

Keywords: Sean Silverthorne

03 Mar 2015
First Look

First Look: March 3

Entrepreneurial Beacons: The Yale Endowment, Run-ups, and the Growth of Venture Capital By: McDonald, Rory, Y. Sekou Bermiss, Benjamin J. Hallen, and Emily Cox Pahnke Abstract—This paper investigates the social context of entrepreneurship... View Details

Keywords: Sean Silverthorne

06 Feb 2007
First Look

First Look: February 6, 2007

attracted criticism for its purely empirical approach, its failure to make consistently accurate predictions, and its pursuit of commercial objectives in a university setting. Harvard's efforts to build a forecasting service are an early chapter in the evolution of the... View Details

Keywords: Martha Lagace

28 Oct 2008
First Look

First Look: October 28, 2008

instruments (including price-setting) to implement desired outcomes. Non-price instruments were very much at the core of MSP strategies. Download the paper: http://www.hbs.edu/research/pdf/09-061.pdf Platform Competition, Compatibility, and View Details

Keywords: Martha Lagace

October 2023 (Revised January 2025)
Case

Sydney Loves Kevin

By: Ryan W. Buell and Himabindu Lakkaraju

Kevin Roose was a columnist and podcast host for the New York Times, who focused on technology and its effects on society. When Microsoft launched the latest version of its search engine Bing in February 2023, the company invited Roose to its Redmond campus to... View Details

Keywords: Newspapers; AI and Machine Learning; Technology Adoption; Technological Innovation; Perspective; Media and Broadcasting Industry; Media and Broadcasting Industry

Citation

Educators

06 Dec 2011
First Look

First Look: Dec. 6

grants ranging from $5,000 to $250,000. The case highlights the benefits and risks of traditional branding and social media branding, including a discussion of how the Pepsi Refresh Project fits with Pepsi's... View Details

Keywords: Sean Silverthorne

28 Jun 2016
First Look

June 28, 2016

Abstract—Several CEOs are receiving significant media attention for taking public positions on controversial social and environmental issues largely unrelated to their core business, ranging from LGBT rights... View Details

Keywords: Sean Silverthorne

19 Nov 2007
Lessons from the Classroom

Teaching The Moral Leader

the course: One is a textbook, The Moral Leader: Challenges, Tools, and Insights, that provides historical and social context for the works read in the course, as well as instructional materials. The other is an instructor's guide,... View Details

Keywords: by Sarah Jane Gilbert; Education

05 Jun 2019
Research & Ideas

If Your Customers Don't Care What You Charge, What Should You Charge?

mergers to reduce competition.” MacKay says. “That’s not something the antitrust authorities typically engage with, but maybe that’s something that we should be concerned about.” About the Author Kristen Senz is a writer and social View Details

Keywords: by Kristen Senz; Energy

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

the high cost of replacing iPod batteries (since corrected). The newsgroups, discussion boards, and blogs may contain the seeds of ideas and notions about cutting-edge behaviors suggestive of everything from future business opportunities to View Details

Keywords: by James Heskett

13 May 2014
First Look

First Look: May 13

https://www.hbs.edu/faculty/Pages/download.aspx?name=14-107.pdf The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty By: Casciaro, Tiziana, Francesca Gino, and Maryam Kouchaki Abstract—To create View Details

Keywords: Sean Silverthorne

14 May 2019
Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

to mitigate sanctions. “Perhaps even more important in today’s environment, you are also limiting reputational risk,” Soltes says, pointing to negative news stories or error-filled posts on social media that... View Details

Keywords: by Michael Blanding

June 2017 (Revised August 2018)
Supplement

Making Target the Target: Boycotts and Corporate Political Activity (B)

By: Nien-hê Hsieh and Victor Wu

Supplements the (A) Case. View Details

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27 May 2020
Research & Ideas

What South Korea Teaches the World About Fighting COVID

carried out aggressive social distancing measures over the past several months, with many imposing a lockdown that allows only for essential functions, such as buying food or seeking medical care. At the extreme, China’s Hubei (the... View Details

Keywords: by Doug J. Chung; Health

July 2020
Case

Sesame Workshop (C): Mission Critical Responses to Global and National Crises

By: Rosabeth Moss Kanter and Joyce J. Kim

Beginning in March 2020, Sesame Workshop navigated a global pandemic and racial justice crisis, which caused unemployment, business shutdowns, school closures, and remote work. The CEO and team responded with new partnership using its assets and reinforcing its... View Details

Keywords: Health Pandemics; Social Issues; Crisis Management; Global Range; Mission and Purpose; Education; Media and Broadcasting Industry; Media and Broadcasting Industry

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Educators

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