segmentation - Publications - Faculty & Research

22 Feb 2022
News

A Focus on Latinx Entrepreneurs

indicates that the number of Latinx businesses getting started is astounding,” says Perez. He adds that, according to the report, the Latinx community is among the most entrepreneurial segments of the US population, starting more... View Details

Keywords: Jennifer Gillespie

18 Feb 2013
Research & Ideas

Breaking Through a Growth Stall

between what your article terms as partitioning and segmenting a market? A: Every company, large or small, does things that make it easier for some customers to do business with it and harder for others. Without clarity about core... View Details

Keywords: by Sean Silverthorne

Web

South Asia - Global Activities 2021

the School’s current portfolio of comprehensive general management programs, and attract a new segment of business leaders from exciting companies operating in India.” SELPI’s success, Palepu notes, prompted the School to extend the SELP... View Details

01 Dec 1996
News

Organizations and Markets: A Challenging View of the World

is not specific to any function, firm, or industry. Instead, it draws on an eclectic collection of materials: HBS cases as well as readings from academic journals, popular literature, and current newspapers and magazines. CCMO is divided into three sections that build... View Details

Keywords: Susan Young

24 Nov 2014
News

New York Alumni Connect Around a 'Vision' for the New HBS

today, I am awed by the people who are gathered in this room,” said Lee. “We are leaders, not only in our respective business fields but we have leaders who have contributed so much to our communities, to our school, and across all View Details

23 Mar 2020
Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

to answer: Would negative publicity from the accident affect future innovation in that segment of the medical device industry? Would people’s perception of safety issues reduce demand for products using radiation? Do accidents chill... View Details

Keywords: by Michael Blanding; Health; Medical Devices & Supplies

19 Dec 2012
Research & Ideas

Affordable Housing: Israel and the United States

"ghost" condominiums, coupled with immigration, fuel the demand. The supply of housing is limited, due to the topography of the nation, the need to live near jobs, and the fact that the government owns 90% of the land. Add to the Israeli conundrum the View Details

Keywords: by Nicolas P. Retsinas, John H. Vogel & Charles S. Laven; Construction; Real Estate

07 Mar 2005
Research & Ideas

The Rise of Innovation in Asia

industry, and even a country to the head of the class almost overnight, said Kiyotaka Fujii, president and CEO of SAP Japan Co., Ltd. That lesson was learned by Japan in the 1980s, when it was rising to prominence in some segments of the... View Details

Keywords: by Sean Silverthorne

10 Aug 2022
News

Skydeck Live: Stage Not Age

look at those quarters, I mean from market approach, they're not all monolithic, right? So how do we think about effective segmentation for those groups. And what does it look like in practice? Who's been doing it well? SWG: So View Details

28 Aug 2007
First Look

First Look: August 28, 2007

large economies for the 2001 to 2005 period. We investigate reasons why Chinese firms are more diversified than companies elsewhere. Design/methodology/approach—We collect data on the number of business segments in which publicly traded... View Details

Keywords: Martha Lagace

January 2001 (Revised June 2001)
Case

Local Initiatives Support Corporation

By: James E. Austin and Kim Slack

Local Initiatives Support Corp. (LISC) is a $74 million nonprofit social enterprise that combats poverty by helping community development organizations build affordable housing and create economic development opportunities through public-private partnerships. Poses a... View Details

Keywords: Business Model; Development Economics; Education; Capital; Investment Funds; Taxation; Growth and Development; Partners and Partnerships; Nonprofit Organizations; Segmentation; Service Industry

Citation

Find at Harvard

01 Dec 2022
News

Case Study: Your Call Is Important to Us

map and messy go-to-market motion. At the same time, zeroing in on a single market too early can mean missing the most durable and compelling long-term segment. My guidance is to follow Sutton’s law: “I rob banks because that’s where the money is.” Pursue the View Details

Keywords: Computer Systems Design and Related Services; Professional Services

28 Oct 2024
Op-Ed

Latino Voters Have Grown More Politically Divided. That’s Not Surprising.

John Judis and Ruy Teixeira heralded a new age of US politics in their 2002 book, The Emerging Democratic Majority. The book predicted that the growing Latino population, coupled with a clear Democratic lead in many other growing segments... View Details

Keywords: by Richard Calvo, Vincent Pons, and Jesse M. Shapiro

Web

Propose an Independent Project | MBA

Bank/Broker-dealer back-office segment Helping the CEO determine how to manage the business and political issues around the pricing and marketing of prescription drugs Analyzing the appropriateness of an organization’s current price... View Details

Web

Private Equity Finance - Course Catalog

“home-run” deals to troubled investments. (The course does not cover venture capital or real estate segments of PE.) Through these case studies, the goal of the class is to understand when and how private equity firms consistently add... View Details

11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

a narrow segment of higher-end families in selected communities in the Boston area. After four years of perfecting its business model, Streamline only recently expanded to the Washington, D.C., market. Its narrow market focus bypasses... View Details

Keywords: by Peter Jacobs

01 Oct 1997
News

Antitrust in Historical Perspective

ever occurred in American history. One result was a partial disempower-ment of individual artisans. Overall, their incomes tended to rise while their sense of autonomy shrank. Other segments of American society also saw themselves as... View Details

Keywords: Thomas K. McCraw and Richard S. Tedlow

05 Feb 2001
What Do You Think?

Do MBA Programs Face “The Innovator’s Dilemma”?

technology such as online learning. The fastest-growing segment of education, of course starting from a small base, is that delivered online. Increasingly, anything, anywhere, anytime is becoming possible for those desiring education of... View Details

Keywords: by James Heskett

23 Jul 2024
Research & Ideas

Forgiving Medical Debt Won't Make Everyone Happier

segment about the nonprofit on comedian John Oliver’s HBO show Last Week Tonight. Kluender coauthored the study with Neale Mahoney, a professor at Stanford University; Wesley Yin, a professor at the University of California at Los... View Details

Keywords: by Rachel Layne; Health

01 Apr 1999
News

Q & A: Confronting New Technologies: When Doing Right Is Wrong

industries or certain segments of the pharmaceutical business. But in many other industries - financial services, education, and health care, for instance - this analytical model is proving extremely helpful in understanding what is... View Details

Publications