Publications

07 Sep 2021
News

September 2021 Alumni Books

them and, in many cases, ruled over them. Arsalan published his response in a series of articles written for the Cairo-based Islamic journal, Al-Manār. Subsequently, these articles were combined and published, in 1930, in a book entitled... View Details

Keywords: Margie Kelley

01 Mar 2004
News

Protecting against the Erosion of Brand Value

When Barnes & Noble rolled out a line of “store-brand” classic books last summer, the publishing industry gasped.The company aimed to provide consumers with high-quality books at prices significantly below... View Details

Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)

Frank A. Munsey

Frank Munsey revolutionized the publishing industry by bringing financial rigor to the business. Munsey was a pioneer in connecting advertising prices to circulation volume making large-scale magazine... View Details

Keywords: Publishing & Print Media

01 Jun 2025
News

Alumni and Faculty Books

Edited by Margie Kelley Rethinking Investing: A Very Short Guide to Very Long-Term Investing By Charles D. Ellis (MBA 1963) Wiley In just 10 short, accessible, and inviting chapters, Rethinking Investing: A Very Short Book on Very Long-Term Investing presents... View Details

01 Mar 2025
News

Alumni and Faculty Books

research on virtual communication tools, Ping is the necessary playbook for mastering virtual communication to increase productivity, gain influence, and deepen connections A Layperson’s Guide to the Middle Ages in Western Europe By Brian R. Buxton (MBA 1977)... View Details

January 1995 (Revised September 1997)
Case

TV Guide (B)

By: Jeffrey F. Rayport

TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like... View Details

Keywords: Market Entry and Exit; Service Delivery; Information Technology; Marketing; Information Publishing; Service Industry; Service Industry

12 Aug 2008
Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

many advertisers that currently buy ads from Yahoo. The proposed deal would substantially reduce Yahoo's ability to offer competitive payments to Web site publishers seeking to show pay-per-click ads. Without Yahoo bidding against Google... View Details

Keywords: by Benjamin G. Edelman; Publishing; Publishing

30 Jan 2006
HBS Case

The Case of the Mystery Writer’s Brand

"Something hits as a success and dominates the market," Deighton comments. "It's similar to what has happened in other industries such as movies, television, and sports." Deighton examines three classic ages of... View Details

Keywords: by Julia Hanna; Publishing; Publishing; Publishing

01 Apr 2001
News

Q&A: Suzy Wetlaufer

encounter with the 78-year-old business magazine. Wetlaufer joined HBR as a senior editor in 1996 and was named editor last October. She has worked with many of the world’s experts on leadership and organization to publish groundbreaking... View Details

Keywords: Susan Young; Publishing Industries (except Internet); Publishing Industries (except Internet)

01 Oct 2001
News

Peter W. Olson: By the Book

trade publishing divisions —which include Bantam Dell, Knopf, Doubleday Broadway, Ballantine, Crown, and Random House —published over 3,500 titles; 169 landed on the New York Times bestseller list; 28 sold over one million copies.... View Details

Keywords: Hanna, Julia; Publishing Industries (except Internet); Publishing Industries (except Internet)

April 1997 (Revised May 1997)
Case

Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative

By: Dorothy A. Leonard and Carin-Isabel Knoop

In late 1994, James Down, member of Mercer's Executive Committee, has to decide whether or not he should push ahead with the writing and publication of a book on growth--at a time when the more successful business publications focus on reengineering and cost cutting.... View Details

Keywords: Technological Innovation; Organizational Culture; Business Growth and Maturation; Knowledge Management; Product Development; Information Publishing; Books; Consulting Industry; Consulting Industry

March 1998
Case

Launch

By: Jeffrey F. Rayport

Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on... View Details

Keywords: Digital Platforms; Internet and the Web; Distribution Channels; Information Publishing; Brands and Branding; Entertainment and Recreation Industry; Entertainment and Recreation Industry