Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (958) Arrow Down
Filter Results: (958) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,506)
    • News  (395)
    • Research  (958)
    • Events  (4)
    • Multimedia  (1)
  • Faculty Publications  (354)

Show Results For

  • All HBS Web  (1,506)
    • News  (395)
    • Research  (958)
    • Events  (4)
    • Multimedia  (1)
  • Faculty Publications  (354)
← Page 34 of 958 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 11 Jan 2011
  • First Look

First Look: Jan. 11

potential to enable the sector to become far more responsive, effective, and efficient in creating positive social impact at a national scale. Read the article: http://hbr.org/2010/10/the-emerging-capital-market-for-nonprofits/ar/1 Stop... View Details
Keywords: Sean Silverthorne
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

in the ad. (In this this video clip illustrating a participant's eye movements, the large dots indicate actual focus.) "It so happens that there are two basic types of eye movements: one is fixation, and the other is where the eye is moving from one View Details
Keywords: by Carmen Nobel; Consumer Products
  • 22 Apr 2015
  • Op-Ed

Reforming Greece: Myths and Truths

Greek companies to simulate growth in the economy, another mechanism to do this could have been foreign direct investment (FDI). Again, the news was not good, with no positive trends shown. Only the Greek government is to blame for this... View Details
Keywords: by George Serafeim
  • 27 Aug 2012
  • Research & Ideas

Employee-Suggestion Programs That Work

previous research suggests increases such programs' positive impact on culture. The process generated a tick list of approximately 20 items, which was evaluated by the senior and unit leadership together in a debriefing. Is It A Priority?... View Details
Keywords: by Paul Guttry
  • 03 May 2016
  • First Look

First Look, May 3, 2016

unethical behavior produces changes in memory, such that memories of unethical actions are gradually less clear and vivid than memories of ethical actions or other types of actions that are either positive... View Details
Keywords: Sean Silverthorne
  • 28 Jan 2014
  • First Look

First Look: January 28

field and the central research questions that it sought to answer. However, the commitment to engage with the complexities of business and the disinclination to rely on models with simplistic assumptions about business behavior also... View Details
Keywords: Sean Silverthorne
  • 10 Sep 2008
  • Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

development projects, some with predictable sales results, others more risky. The former pay for the company's daily bread and butter and fund R&D on future blockbusters. Inverness Medical Innovations, for example, is following exactly this model, milking its... View Details
Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical
  • 22 Dec 2015
  • First Look

December 22, 2015

position as market leader would deteriorate. Additionally, if Emirates NBD held back Tanfeeth's growth ambitions, some of the world-class talent Tanfeeth had been able to attract might leave. What was the best course of action for... View Details
Keywords: Carmen Nobel
  • 23 Jun 2009
  • First Look

First Look: June 23

fairness for marriage markets in a similar fashion. We prove that there are marriage markets where no amount of money can guarantee the existence of a fair allocation. Checking Your Identities at the Door? Positive Relationships Between... View Details
Keywords: Martha Lagace
  • 28 Oct 2009
  • Lessons from the Classroom

HBS Begins Teaching Consumer Finance

MBA programs in America and the top five in Europe. While some offer banking courses, and others offer behavioral courses, none had a course that was specifically about consumer finance. Here at HBS, we have a rich set of finance... View Details
Keywords: by Roger Thompson; Financial Services; Education
  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

studies conducted in numerous countries and contexts have consistently demonstrated that setting specific, challenging goals can powerfully drive behavior and boost performance. Advocates of goal setting have had a substantial impact on... View Details
Keywords: Martha Lagace
  • 12 Oct 2006
  • First Look

First Look: October 12, 2006

Note on Human Behavior: Character and Situation Harvard Business School Note 404-091 When we think of human behavior, especially from a moral perspective, we are often drawn to explanations that rest on character. In simple terms, we conclude that virtuous View Details
Keywords: Sean Silverthorne
  • 02 Mar 2015
  • Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

earned on fixed costs), the brick-and-mortar retailer finds itself with shrinking margins. Online retailers' lower cost structures are driven by a variety of cost efficiencies. From an employee perspective, positions such as cashiers and... View Details
Keywords: Re: Rajiv Lal; Retail
  • 11 Dec 2006
  • Research & Ideas

Fixing Price Tag Confusion

well. In fact, partitioning should only be used by those sellers who want to sensitize people to a secondary benefit that might otherwise be taken for granted. Q: In general, how do consumers react differently to an all-inclusive price versus a partitioned price? A:... View Details
Keywords: by Sean Silverthorne; Retail
  • 08 Sep 2020
  • Sharpening Your Skills

Capitalism Works Better When I Can See What You're Doing

your messages after they are read. The problem: The memory of your uninhibited behavior lingers. Research Papers Surfacing the Submerged State with Operational Transparency in Government ServicesCitizens who see the work that government... View Details
Keywords: by Sean Silverthorne
  • 23 Jul 2018
  • Research & Ideas

The Open Office Revolution Has Gone Too Far

crazy and interesting things as managers and designers of their organizations. And then we, the academics, come around and try to figure out, rigorously, what had a positive and negative impact on performance and other View Details
Keywords: Re: Ethan S. Bernstein
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

crucially so—on whether or not the platforms subsidize one side of the market in equilibrium. For example, with prices being strategic complements across platforms, we show that a cost-reducing investment by one firm may have a positive... View Details
Keywords: Martha Lagace
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

greater, but the average quality will be lower due to the lower expected value of marginal ideas. However, we posit that slack time such as school breaks may be qualitatively different than work time because contiguous blocks may be... View Details
Keywords: Dina Gerdeman
  • June 1994 (Revised August 1994)
  • Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
Citation
Educators
Purchase
Related
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
  • 09 Feb 2016
  • First Look

February 9, 2016

turnover in sales is 25% to 30%, while direct replacement costs for a telesales employee ranges from $75,000 to $90,000 and other sales positions cost as much as $300,000. Moreover, these figures do not reflect the lost sales while a... View Details
Keywords: Sean Silverthorne
  • ←
  • 34
  • 35
  • …
  • 47
  • 48
  • →

Are you looking for?

→Search All HBS Web
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.