personal branding - Publications - Faculty & Research

29 May 2020
Op-Ed

How Leaders Are Fighting Food Insecurity on Three Continents

climate change and other crises,” Ndidi Nwuneli says. “There is an urgent need to transform and strengthen our food ecosystems.” AACE Food Processing & Distribution Ltd., cofounded by the Nwunelis in 2009, processes, packages, and distributes View Details

Keywords: by Howard Stevenson and Shirley Spence; Agriculture & Agribusiness

Career Coach

Martha Tassinari

Martha (HBS '94) has been an executive coach and career counselor at HBS since 2007. She has helped thousands of MBA students, Alumni and Executive Education participants (GMP, PLD, OPM, New Path) identify and reach their career and professional development goals.... View Details

Keywords: Education; Entertainment / Media; Entrepreneurship; Venture Capital; Financial Services (All); Hospitality; Manufacturing; Publishing / Communications / Advertising; Retail; Clean Technology; Energy; Telecommunications; Technology

Career Coach

Kristin Brennan

Kristin (Duke ’03) applies her background as a management consultant, nonprofit Chief Talent Officer and negotiation strategist to her work helping students and alumni chart a course for their career and take the practical steps to achieve it. She looks forward to... View Details

Keywords: Social Enterprise

26 Nov 2012
Research & Ideas

New Winners and Losers in the Internet Economy

calls the "less glamorous layer" that supports those big brand names, such as digital advertising agencies, ad networks, ad exchanges, customer analytics firms, listening platforms, and other firms both large and small, many of... View Details

Keywords: by Dina Gerdeman; Publishing

01 Mar 2012
News

Alumni Book Briefs

'75) ((Amazon Digital Services)) Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage ((University of Virginia Press)) Smarter Branding without Breaking the Bank: Five Proven Marketing Strategies You Can... View Details

Keywords: Publishing Industries (except Internet); Information

01 Mar 2018
News

March 2018 Alumni and Faculty Books

Alumni Books Dress Like a Million from Goodwill: The Ultimate Recycle Store by Jean Kelley (OPM 29, 2000) (JKLA Publishing) Goodwill stores are the ultimate retail location for getting great deals on name brand clothing. In this book, the... View Details

Web

Program Policies - HBS Online

courses Personal Branding and Leading in the Digital World. Successfully complete the Capstone Project. Participate actively and respectfully in team activities and discussions. Credential of Readiness... View Details

12 Dec 2018
News

Lesson Plan

hope. So last December, speaking in a crowded, harshly lit room typical of government offices the world over, Cognetti put herself forward as one of 10 candidates to vie for a seat on the Scranton School Board. As part of her personal... View Details

Keywords: Julia Hanna; photographed by Chris Sorensen

29 Jun 2015
HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

Health. Quelch says integrating patient data is crucial to propelling the health care system to become more consumer-centric. Yet with many people concerned about privacy and skeptical about personal data being shared, he believes any... View Details

Keywords: by Dina Gerdeman; Health; Technology

30 Sep 2014
First Look

First Look: September 30

associated with a product's production heightens consumers' attraction to the firm, which in turn increases purchase interest (Experiments 1-3). In fact, cost transparency has a stronger impact on purchase interest than emphasizing the firm's View Details

Keywords: Sean Silverthorne

Career Coach

Phillip Andrews

Phillip (MPA, New Hampshire ’06; JD, Suffolk Law ’09) is formerly a Corporate Relations Director in HBS Career & Professional Development responsible for employer relations in Africa, Europe, Latin America, and the Middle East, as well as the Energy, Cleantech,... View Details

Keywords: Consulting; Education; Emerging Markets; Investment Management; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Government; Social Enterprise; Clean Technology; Energy; Telecommunications; Impact Investing; Financial Services (All); Manufacturing; Auto/Transportation/Logistics

30 Oct 2005
Research & Ideas

Tuning Jobs to Fit Your Company

contracts, and accounting and finance. The span of accountability. The second span refers to the range of trade-offs affecting the measures used to evaluate a manager's achievements. For example, a person who is accountable for head count... View Details

Keywords: by Robert Simons

02 Apr 2014
What Do You Think?

Has the Post-Capitalist Economy Finally Arrived?

when he said that George Gilder correctly defines knowledge and entrepreneurship as the true driving forces of capitalism. "Airbnb and like companies are accelerating capitalism, not replacing it." As Hugh Quick put it, "Capitalism means accepting that... View Details

Keywords: by James Heskett; Service

16 Jul 2013
News

Embracing Chaos

where he lives with his wife. "We've created a platform so that if you want to make a difference, there's a place for you to come in, meet like-minded people, and have resources and a brand so you can go out and have an impact in the... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

10 Oct 2018
Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

consumers to vote also engenders brand loyalty by giving users more of a sense of ownership over products. Once a company opens those floodgates, however, they are essentially making a series of promises with consumers, whether they know... View Details

Keywords: by Michael Blanding; Advertising

Web

Finalists | New Venture Competition

Hamish Gunasekara Catalog is a new-age commerce platform that helps fashion brands optimize their storefronts for AI shopping agents. Importrix Jamie Linsdell (MS/MBA 2026) Vineet Jammalamadaka (MS/MBA 2026) Kevin Mathew (MS/MBA 2026)... View Details

18 Mar 2014
News

The Oz of Data Opens the Curtain

personal data collection have a surprising ally: Scott Howe. Why? Because it's good for business. "How people think about data is going to change seismically in the coming years," says Howe. "Each of us will manage the data that is... View Details

Keywords: Robert S. Benchley; Data Processing, Hosting, and Related Services; Information

19 May 2015
First Look

First Look: May 19

own brand name. But while American Well attracted some of the largest U.S. health insurers as clients, a surprisingly small number of individual members had actually used the online care service. American Well management believed low... View Details