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October 2011 (Revised March 2015)
Case

Dongfeng Passenger Vehicle Company: Marketing Challenges for the Underprivileged Latecomer

By: Willy Shih and Nancy Hua Dai

As Mr. Li Chunrong visited the new assembly line for the Dongfeng Passenger Vehicle Company in Wuhan, China, he contemplated the position his business unit found itself in: a latecomer. As a state-owned enterprise Dongfeng had entered into numerous joint ventures to... View Details

Keywords: Market Entry and Exit; Problems and Challenges; Auto Industry; China

2007
Working Paper

How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture

By: Gary P. Pisano and David J. Teece

In making strategic decisions about how to capture value from innovation, managers often look at two critical domains—the intellectual property environment and the architecture of the industry—as beyond their control. Yet, the intellectual property environment and the... View Details

Keywords: Innovation and Management; Intellectual Property; Industry Structures; Value

26 Jul 2006
Research & Ideas

The Strategic Way to Go to Market

Business School marketing professor V. Kasturi "Kash" Rangan in his new book, Transforming Your Go-to-Market Strategy. The auto industry, he says, is a stark example of why go-to-market strategies need high-level attention and... View Details

Keywords: by Sean Silverthorne

Fast Answer

HBS Alumni Research Tips: Finding Company News & Industry Research

needed. Industry Reports: ABI provides in depth research reports from BMI Research, First Research, The Economist Intelligence Unit, and others covering hundreds of markets and countries. 1. Click... View Details

24 Jan 2011
News

Harvard Business School Introduces Program to Help Realize Opportunities in Emerging Markets

2018
Chapter

Are Licensing Markets Local? An Analysis of the Geography of Vertical Licensing Agreements in Bio-Pharmaceuticals

By: Juan Alcacer, John Cantwell and Michelle Gittelman

As the value chain of the pharmaceutical industry disaggregates, upstream discovery is increasingly carried out by small research-specialized firms while downstream development, testing and marketing is conducted by global pharmaceutical firms. Licensing plays an... View Details

Keywords: Geographic Location; Local Range; Rights; Research and Development; Biotechnology Industry; Biotechnology Industry

October 2024
Case

Ranger Energy Services: Bridging Public & Private Markets

By: Joseph Pacelli, Ravi Ramniklal Gondalia and James Weber

In August of 2017, CSL Capital, a private equity fund founded and operated by Charlie Leykum (HBS ’04), was deciding to take one of its portfolio companies, Ranger Energy Services, public. Founded in 2014, Ranger Energy was an oilfield service company providing... View Details

Keywords: Entrepreneurship; Initial Public Offering; Financial Strategy; Valuation; Private Equity; Business Strategy; Investment Portfolio; Investment Return; Financial Services Industry; Energy Industry; United States

November 2019 (Revised February 2020)
Case

Constellation Brands' Investment in Canopy Growth: Aiming High

By: Stuart C. Gilson and Sarah L. Abbott

In 2017, Constellation Brands, the U.S.-based beverage company, acquired a 9.9% equity interest in the Canadian marijuana company, Canopy Growth. In 2018, Constellation announced a subsequent investment in Canopy—taking its ownership interest to 37%. However, Canopy’s... View Details

Keywords: Equity Investment; Marijuana; Growth Investing; New Market Development; Beverage Industry; Equity; Investment; Strategy; Consulting Industry; Consulting Industry; Canada; United States

February 2010 (Revised March 2012)
Case

Harvard Business School Executive Education: Balancing Online and Offline Marketing

By: John A. Deighton and Leora Kornfeld

How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details

Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry

June 2025
Case

TfL Pension Fund and the 2022 Gilt Market Crisis

By: Emil N. Siriwardane, Vincent Dessain, Emer Moloney and Carlota Moniz

On September 27, 2022, Padmesh Shukla, CIO of the Transport for London (TfL) Pension Fund, was keeping a careful eye on the turmoil in the U.K. sovereign bond (or gilt) market. When the new government announced the largest tax cuts the U.K. had seen in half a century,... View Details

The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Industry

We investigate the effect of patent wars on firm strategy using data from the global smartphone market. In particular, we analyze how smartphone vendors not involved in patent litigation strategically respond to increased litigation risks in this industry. We find... View Details

2013
Article

How Concentrated Is the U.S. Advertising and Marketing Services Industry? Myth vs. Reality

By: Alvin J. Silk and Charles King III

We analyze changes in concentration levels in the U.S. Advertising and Marketing Services industry using data from the U.S. Census Bureau's quinquennial Economic Census and the Service Annual Survey. These data, heretofore largely ignored, allow us to redress some of... View Details

Keywords: Concentration Levels; Data; U.S. Census Bureau’s Quinquennial Economic Census And The Service Annual Survey; Measurement Problems; Herfindahl-Hirschman Index; Concentration Ratios; Advertising; Advertising Industry; North and Central America

August 1984
Case

Competitive Positioning in the Dishwasher Industry (E): Sears' Dishwasher Dilemma

By: Joseph L. Bower

Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry

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October 1989 (Revised October 1992)
Case

Smoke Wars: The Case for and Against the Cigarette Industry

By: V. Kasturi Rangan

Describes the arguments for and against the tobacco industry. With the per capita demand for cigarettes steadily declining by 2% to 3% every year, the tobacco companies have been using various approaches to stem the tide. Many such moves, however, have come under... View Details

Keywords: Debates; Marketing Strategy; Demand and Consumers; Performance; Social Issues; Consumer Products Industry

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Fast Answer

Bloomberg: market index prices, members & movers

How can I find market index prices, members, and movers in Bloomberg? To locate major world equity indices, type WEI and hit GO. Select index of interest, e.g., S&P 500 Index, for a display of View Details

1986
Chapter

Three Roles of International Marketing in Global Strategy

By: Hirotaka Takeuchi and Michael E. Porter

Keywords: Globalized Markets and Industries; Global Strategy; Marketing

June 2015
Case

Beacon Group of Hong Kong: Finding Light in the Shadow Education Industry

By: Christopher Marquis, Qi Li and Guy Leung

After more than 25 years of operation, Beacon Group had grown from having 3 small classrooms on the fourth floor of a commercial building, to a network of 21 centers across Hong Kong with over 60,000 students enrolled per year. The key long-term challenge for the... View Details

Keywords: Online Education; Education; Tutoring; Incentives; Hong Kong; Motivation and Incentives; Internet and the Web; Family Business; Education Industry; Hong Kong

January 2015 (Revised April 2018)
Case

CJ E&M: Creating a K-Culture in the U.S.

By: Elie Ofek, Sang-Hoon Kim and Michael Norris

Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details

Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea

Article

Surviving Radical Technological Change through Dynamic Capability: Evidence from the Typesetter Industry

Recent work in the field of management has focused on "dynamic capability," the ability of a firm to develop new capabilities in response to shifts in its external environment, as a significant source of competitive advantage. This paper enhances our understanding of... View Details

Keywords: Management; Technology; History; Competition; Competency and Skills; Investment; Technological Innovation; Business Ventures; Geographic Location; Knowledge Acquisition; Competitive Advantage; Change

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2016
Working Paper

The Attenuating Effect of Banking Relationships on Credit Market Disruption

By: Stefan Dimitriadis and Mike Horia Teodorescu

This article examines how the relationship between banks and corporations moderates the effect of credit market disruptions. The 2008-09 financial crisis led to a dramatic restriction in the supply of credit to corporations via the syndicated loan market... View Details

Keywords: Banks and Banking; Relationships; Financial Markets; System Shocks; Banking Industry; United States

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