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Show Results For
-
All HBS Web
(18,486)
- People (25)
- News (3,321)
- Research (12,323)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,271)
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- Article
New Strategies in Emerging Markets
By: David J. Arnold and John A. Quelch
Arnold, David J., and John A. Quelch. "New Strategies in Emerging Markets." MIT Sloan Management Review 40, no. 1 (Fall 1998): 7–20.
- January 1984 (Revised October 1984)
- Background Note
Strategic Marketing Management: The Course
Cady, John F. "Strategic Marketing Management: The Course." Harvard Business School Background Note 584-076, January 1984. (Revised October 1984.)
- 2001
- Working Paper
Limited Arbitrage in Equity Markets
By: Mark Mitchell, Todd Pulvino and Erik Stafford
Mitchell, Mark, Todd Pulvino, and Erik Stafford. "Limited Arbitrage in Equity Markets." Harvard Business School Working Paper, No. 01-069, April 2001.
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.In soccer,...
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- 18 Nov 2015
- Cold Call Podcast
A Hard Sell: Bringing Cultured Beef to Market
- 2019
- Chapter
Pricing Mechanisms in Online Markets
By: Chiara Farronato
Farronato, Chiara. "Pricing Mechanisms in Online Markets." In The New Palgrave Dictionary of Economics. Living edition, edited by Matias Vernengo, Esteban Perez Caldentey, and Barkley J. Rosser Jr.. London: Palgrave Macmillan, 2019.
- June 2017
- Teaching Note
QuintilesIMS: Biosimilar Marketing in England
By: John A. Quelch and Emily C. Boudreau
Teaching Note for HBS No. 517-054.
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- August 2007 (Revised September 2008)
- Supplement
Marketing the "$100 Laptop" (B)
By: John A. Quelch
Quelch, John A. Marketing the "$100 Laptop" (B). Harvard Business School Supplement 508-032, August 2007. (Revised September 2008.)
- 2009
- Book
Emerging Multinationals in Emerging Markets
By: Jitendra V. Singh and Ravi Ramamurti
Singh, Jitendra V. and Ravi Ramamurti, eds. Emerging Multinationals in Emerging Markets. New York: Cambridge University Press, 2009.
- November 1984
- Supplement
Marketing Management: Volume 2, Video
By: John A. Quelch
Quelch, John A. "Marketing Management: Volume 2, Video." Harvard Business School Video Supplement 885-531, November 1984.
- May 1987
- Background Note
Multinational Marketing and Competitive Strategy
Buzzell, Robert D., and John A. Quelch. "Multinational Marketing and Competitive Strategy." Harvard Business School Background Note 587-175, May 1987.
- June 1983 (Revised August 1984)
- Background Note
Managing Marketing -- Exercise II
Bonoma, Thomas V. "Managing Marketing -- Exercise II." Harvard Business School Background Note 583-162, June 1983. (Revised August 1984.)
- 1994
- Book
Cases in European Marketing Management
By: John A. Quelch, Kamran Kashani and Sandra Vandermerwe
Quelch, John A., Kamran Kashani, and Sandra Vandermerwe. Cases in European Marketing Management. Burr Ridge, IL: Irwin, 1994.
- April 2002
- Article
Limited Arbitrage in Equity Markets
By: Mark Mitchell, T. Pulvino and Erik Stafford
Mitchell, Mark, T. Pulvino, and Erik Stafford. "Limited Arbitrage in Equity Markets." Journal of Finance 57, no. 2 (April 2002): pp. 551–584. (Winner of Smith Breeden Prize. Best Paper for the best finance research paper published in the Journal of Finance presented by Smith Breeden Associates, Inc.)
- October 2005
- Background Note
Portfolio Investment in Emerging Markets
By: Tarun Khanna, Krishna G. Palepu and Kjell Ke-Li Carlsson
Provides distinctive data on investment flows into emerging markets.
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Khanna, Tarun, Krishna G. Palepu, and Kjell Ke-Li Carlsson. "Portfolio Investment in Emerging Markets." Harvard Business School Background Note 706-438, October 2005.
- September 2008
- Case
Harrington Collection: Sizing Up the Active-Wear Market
By: Richard S. Tedlow and Heather Beckham
In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic...
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Keywords:
Breakeven Analysis;
Product Introduction;
Expansion;
Consumer Behavior;
Supply and Industry;
Product Launch;
Apparel and Accessories Industry
Tedlow, Richard S., and Heather Beckham. "Harrington Collection: Sizing Up the Active-Wear Market." Harvard Business School Brief Case 083-258, September 2008.
- February 2011 (Revised June 2014)
- Teaching Note
Online Marketing at Big Skinny
By: Benjamin Edelman and Scott Kominers
Teaching Note for 911033.
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- April 28, 2008
- Article
How to Revive Securitization Markets
By: Robert C. Pozen
Keywords:
Markets
Pozen, Robert C. "How to Revive Securitization Markets." Wall Street Journal (April 28, 2008).
- September 1983
- Case
Harley-Davidson: Marketing Strategy for Motorcycles--1977
Incorporates material on AMF, Harley-Davidson's parent company. This information is designed to permit analysis of Harley-Davidson in the context of AMF's corporate strategy and overall business portfolio. A rewritten version of two earlier cases.
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Buzzell, Robert D. "Harley-Davidson: Marketing Strategy for Motorcycles--1977." Harvard Business School Case 584-032, September 1983.