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Show Results For
-
All HBS Web
(18,104)
- People (25)
- News (3,321)
- Research (12,371)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,275)
- July 1982 (Revised June 1985)
- Supplement
U.S. Retail Coffee Market (C)
Supplements the (A) and (B) cases. Designed as an in-class handout at the end of Day Two.
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Yip, George S., and Jeffrey R Williams. "U.S. Retail Coffee Market (C)." Harvard Business School Supplement 583-001, July 1982. (Revised June 1985.)
- March 1981 (Revised June 1981)
- Case
Benco, Inc. (B): Marketing Organization
Bonoma, Thomas V. "Benco, Inc. (B): Marketing Organization." Harvard Business School Case 581-128, March 1981. (Revised June 1981.)
- Article
The Mass Marketing of Luxury
By: Jose Luis Nueno and John A. Quelch
Nueno, Jose Luis, and John A. Quelch. "The Mass Marketing of Luxury." Business Horizons 41, no. 6 (November–December 1998): 61–68.
- Article
International Marketing and the Internet
By: J. Quelch and L. Klein
Quelch, J., and L. Klein. "International Marketing and the Internet." MIT Sloan Management Review 37, no. 3 (Spring 1996): 60–75.
- Article
Marketing Moves through EC Crosswords
By: John A. Quelch and Robert D. Buzzell
Quelch, John A., and Robert D. Buzzell. "Marketing Moves through EC Crosswords." MIT Sloan Management Review 31, no. 1 (Fall 1989): 63–74.
- Article
Consumer Promotions in Service Marketing
By: Christopher Lovelock and John A. Quelch
Lovelock, Christopher, and John A. Quelch. "Consumer Promotions in Service Marketing." Business Horizons 26, no. 3 (May–June 1983): 66–75.
- 16 Dec 2014
- News
The Power of Market Creation
- 21 Aug 2008
- News
Cracking China's Social Network Market
- 18 Feb 2009
- News
Creating a real healthcare market
- 07 Jul 2020
- News
SmileDirectClub Looks Beyond Direct-to-Consumer Marketing
- 27 Jun 2023
- News
Marketing When Budgets Are Down
- 15 Feb 2013
- News
A New Matching Market for Dog Buyers
- 07 Jul 2020
- Research & Ideas
Market Investors Pay More for Resilient Companies
The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources...
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- 2007
- Working Paper
What Have We Learned From Market Design?
By: Alvin E. Roth
This essay discusses some things we have learned about markets, in the process of designing marketplaces to fix market failures. To work well, marketplaces have to provide thickness, i.e. they need to attract a large enough proportion of the potential participants in...
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Roth, Alvin E. "What Have We Learned From Market Design?" NBER Working Paper Series, No. 13530, October 2007.
- April 2007 (Revised May 2007)
- Case
John Mackey and Whole Foods Market
By: Nancy F. Koehn and Katherine Miller
Traces the history of organic agriculture from its pre-industrial roots to the present day, and examines the growth of Whole Foods Market in the context of the broader growth of the organic industry. Also investigates John Mackey's role as a founder and leader of the...
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Keywords:
Leadership;
Food;
Entrepreneurship;
Agribusiness;
Retail Industry;
Agriculture and Agribusiness Industry;
Food and Beverage Industry
Koehn, Nancy F., and Katherine Miller. "John Mackey and Whole Foods Market." Harvard Business School Case 807-111, April 2007. (Revised May 2007.)
- 1985
- Working Paper
Sequential Innovation and Market Structure
By: Jerry R. Green and Jean-Jacques Laffont
This paper concerns the introduction of a sequence of new, higher-quality durable products in a market in which there already exists a lower-quality substitute. The product has the further attribute that a real resource cost is incurred at the time a higher-quality...
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Green, Jerry R., and Jean-Jacques Laffont. "Sequential Innovation and Market Structure." Harvard Institute of Economic Research Discussion Paper, No. 1185, October 1985.
- July 2012
- Article
The Real Consequences of Market Segmentation
By: Sergey Chernenko and Adi Sunderam
We study the real effects of market segmentation due to credit ratings using a matched sample of firms just above and just below the investment-grade cutoff. These firms have similar observables, including average investment rates. However, flows into high-yield mutual...
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Keywords:
Segmentation;
Credit;
Investment;
Investment Funds;
Quality;
Markets;
Measurement and Metrics;
Business Ventures
Chernenko, Sergey, and Adi Sunderam. "The Real Consequences of Market Segmentation." Review of Financial Studies 25, no. 7 (July 2012): 2041–2069. (Winner of the RFS Young Researcher Prize 2012.)
- June 2009
- Supplement
Mary Kay Inc.: Asian Market Entry (B)
By: John A. Quelch
By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second most important national market with revenues growing at...
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Keywords:
Global Strategy;
Growth and Development Strategy;
Brands and Branding;
Emerging Markets;
Market Entry and Exit;
Beauty and Cosmetics Industry;
Asia;
China
Quelch, John A. "Mary Kay Inc.: Asian Market Entry (B)." Harvard Business School Supplement 509-067, June 2009.
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Last month,...
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