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- March 2015
- Teaching Note
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Health Industry; Health Industry; Health Industry; Health Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
Swiss Watchmaking By: Raffaelli, Ryan, and Richard DeJordy Abstract—This study examines how influential institutional leaders in the Swiss watch industry responded to its precipitous decline after the introduction of quartz technology.... View Details
Keywords: Dina Gerdeman
- 30 Oct 2012
- First Look
First Look: October 30
dream to have his own business. The case is a rewritten version of a previous case 899-212, updating the dates and financial data to 2012 timeframe. Purchase this case:http://hbr.org/search/813045-PDF-ENG Paul Thomson: Walker Insurance... View Details
Keywords: Sean Silverthorne
- Teaching Interest
Cities, Structures, and Climate Shocks
By: John D. Macomber
This course is about building sustainable and resilient cities, future proofing real estate and infrastructure assets, and examining how businesses and investors find opportunities in climate adaptation.
The world faces substantial challenges in the face of... View Details
- 08 Feb 2011
- First Look
First Look: Feb. 8
M. Howitt Publication:In Integrative Risk Management: Advanced Disaster Recovery, edited by Simon Woodward. Zürich, Switzerland: Swiss Re Centre for Global Dialogue, 2010 Abstract Societies face a wide array of significant hazards—ranging from the possibility of... View Details
Keywords: Sean Silverthorne