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The Case Study as an Academic Methodology

By: David J. Collis
Pankaj Ghemawat made contributions to the strategy field with his application of case research as an academic methodology. View Details
Keywords: Case Research Methods; Case Method; Case Teaching; Cases; Teaching; Education Industry
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Transforming Customer Experiences - Executive Education

By: Ryan W. Buell
In today's fast-growing service sector, a new set of frameworks are required to build a robust and competitive service business. Transforming Customer Experiences draws upon the latest research and insights to equip senior managers with a new toolkit for leading... View Details
Keywords: Service Delivery; Customer Satisfaction; Customer Loyalty; Quality; Employees; Service Models; Service Industry
  • Teaching Interest

Transforming Education through Social Entrepreneurship

By: John Jong-Hyun Kim

This course is designed for students who want to understand the central role that education plays in our economy and society and who may want to play an active role (e.g., as entrepreneur, board member, etc.) in shaping the future workforce, bringing about a more... View Details

Keywords: Education Entrepreneurship; Entrepreneurship; Education; Education Industry

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