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Show Results For
- All HBS Web
(722)
- People (4)
- News (171)
- Research (432)
- Events (5)
- Multimedia (5)
- Faculty Publications (267)
- 28 Aug 2012
- First Look
First Look: August 28
512-010 The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay,... View Details
Keywords: Sean Silverthorne
- 05 Dec 2017
- Research & Ideas
What We've Learned from 101 Entrepreneurs in Emerging Markets
and Kolkata, India—where the interest of researchers, educators, and archivists has been extraordinary. Our presentations in management conferences that are interested in emerging markets have been very well attended. We’re also starting to see View Details
Keywords: by Sean Silverthorne
- 10 Sep 2007
- Research & Ideas
High Note: Managing the Medici String Quartet
creatives." Stefan Sonnenfeld, for instance, is a digital colorist, a kind of artist who didn't exist 10 years ago and is now in great demand. He works for Ascent Media Group. All the directors want to... View Details
- 19 Sep 2006
- First Look
First Look: September 19, 2006
Business School Case 805-060 World Wide Licenses (WWL) was a low-technology firm that licensed famous brands, which it then applied to timepieces, stationery, and back-to-school products. It transformed into a digital imaging company and... View Details
Keywords: Sean Silverthorne
- 10 Dec 2007
- HBS Case
One Laptop per Child
Economic Forum in Davos, Switzerland. It was proposed by Nicholas Negroponte, co-founder and chairman emeritus of the MIT Media Lab. The time seemed ripe: The One Laptop per Child (OLPC) Foundation quickly signed up Google, News Corp.,... View Details
- 22 Jul 2008
- First Look
First Look: July 22, 2008
in on his market. Half a century later the whole U.S. auto industry made the same mistake: Enter the Japanese. But denial comes in many forms, as Sears, Digital Equipment, and Bear Stearns can attest. Heart of Darkness: Business Tokens of... View Details
Keywords: Martha Lagace
- 14 Nov 2007
- First Look
First Look: November 14, 2007
sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever learns to use the Internet, and... View Details
Keywords: Martha Lagace
- 15 Dec 2024
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Power of Imperfect Eating By Kavita Bhatnagar (SELP 11, 2022) Penguin Enterprise Rather than dictating which foods are good or bad, this book weaves together stories that mirror the intricate, emotional, and often imperfect... View Details
- 11 Dec 2012
- First Look
First Look: Dec. 11
bespoke, and digital media. Because Spiegel & Grau, a Random House imprint that holds the rights to the book, lacks the funds to market Carter's memoir at a scale deserving of a superstar, Droga5 is asking Microsoft to shoulder most... View Details
Keywords: Sean Silverthorne
- 15 Jun 2021
- News
June 2021 Books and Podcasts
Life of Significance By Warwick Fairfax (MBA 1987) Mount Tabor Media In Crucible Leadership, author and leadership advisor Warwick Fairfax shares the power of embracing the crucible moments: those past trials, failures, and setbacks that... View Details
- Web
Ansel Adams and Polaroid R&D | Baker Library
manager in research in human color vision, large-format color photography, digital imaging, and image reproduction, recalls Adams’s visits to Polaroid: “Ansel would make suggestions about everything new that people were working on. There... View Details
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
website; putting their firm’s logo/board member on your website Invitations to marketing and sales events Tapping their social media presence for sharing news and events Beyond the basics: Investors look at markets all day, every day, and... View Details
Keywords: by Julia Austin
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
decision concerns how to allocate this budget. How much should go to TV ads? How should the remainder be allocated within the digital media options? Purchase this case:... View Details
Keywords: Carmen Nobel
- 02 Nov 2020
- Blog Post
WE RISE
private-capital database PitchBook, just 12 percent of check-writing decision-makers at the largest VC firms in the United States are women. A survey by The Information, a tech-sector media outlet, found that just 1 percent were Black;... View Details
- 01 Jun 2019
- News
City on a Hill
software. So when a family friend suggested that Marietta use talent from eastern Kentucky instead, he promptly set up a pilot office in Letcher County, just northeast of Harlan, and hired four recent high school graduates who had completed a View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=408095 Big Spaceship: Ready to Go Big? Harvard Business School Case 409-047 Big Spaceship, a digital marketing agency, faced a rather big challenge: How to... View Details
Keywords: Martha Lagace
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
recognized the urgency for a change in its business model from the traditional “Windows first” strategy, with its reliance mainly on the sales of on-premises licensed software. Thus, the company began to shift its strategy to an “AI/cloud first” strategy to capture the... View Details
Keywords: Dina Gerdeman
- 29 Apr 2014
- First Look
First Look: April 29
ambitions. Purchase this case: http://hbr.org/product/novartis-leading-a-global-enterprise/an/413096-PDF-ENG Harvard Business School Case 414-028 Man Jit Singh at Sony Entertainment Television (A) Explores the role of CEO Man Jit Singh and his senior management... View Details
Keywords: Sean Silverthorne
- 01 Dec 2016
- News
Alumni Books of 2016
of the wonders that surround each of us is coupled with Flatt’s candid, empowering reflections on existence and his illness. The CMO’s Social Media Handbook by Peter Friedman (MBA 1983) (LiveWorld) Thirty years of experience informs this... View Details
- 07 Aug 2007
- First Look
First Look: August 7, 2007
downloads, and other emerging digital media (such as Internet Protocol TV). BBC WW delivered its profits back to the BBC. Since 2004, BBC WW profits had more than doubled. Purchase this case:... View Details
Keywords: Martha Lagace