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Show Results For
- All HBS Web
(872)
- People (2)
- News (121)
- Research (669)
- Events (10)
- Multimedia (1)
- Faculty Publications (265)
- 01 Mar 2011
- First Look
First Look: March 1
asymmetric equilibrium where only one retailer elects to operate an online arm but earns lower profits than its bricks-only rival. We also characterize equilibria where firms open an online channel, even though consumers only use it for... View Details
Keywords: Sean Silverthorne
- 30 Aug 2016
- First Look
August 30, 2016
forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that... View Details
Keywords: Carmen Nobel
- 30 Oct 2007
- First Look
First Look: October 30, 2007
are relevant to strategic choice, as well as how our model complements both other theories of choice that view the role of experience as central and recent work in population ecology that emphasizes cognitive processes. Download the... View Details
Keywords: Sean Silverthorne
- 01 Dec 2013
- News
14 for '14
consumer data, expect social platforms to grab media dollars from TV budgets and to drive e-commerce sales. Facebook continues to grow but look for Google to get more aggressive by leveraging YouTube and Google+." —Walter Delph (MBA... View Details
- 19 Jan 2016
- First Look
January 19, 2016
documents a role for debt financing related to innovation. We highlight the new literature on learning and experimentation across multi-stage innovation projects and how this impacts optimal financing design. We further highlight the strong interaction between... View Details
Keywords: Sean Silverthorne
- 17 Apr 2023
- Blog Post
Climate Stories Episode #14: Bonita Stewart (MBA 1983) – A Career Devoted to Creating the Future
unfolding of consumer driven automotive online retailing at Chrysler and in the 2000s, I followed the allure of the wild, wild, web at Google. Today, I sit at the precipice of AI (artificial intelligence) with my role at Gradient... View Details
- 07 Oct 2008
- First Look
First Look: October 7, 2008
cream), controlling for customer fixed effects. These findings are all consistent with theories suggesting that people's should selves exert more influence over their choices the further in the future outcomes will be experienced.... View Details
Keywords: Martha Lagace
- 19 Mar 2013
- First Look
First Look: March 19
fundamental fact of life, choices necessarily have to be made about which challenges to address and the best way to tackle them. In this piece, we discuss the distinction between these distinct components of priority setting in health:... View Details
Keywords: Sean Silverthorne
- 09 Dec 2014
- First Look
First Look: December 9
as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller brand can actually benefit if View Details
Keywords: Sean Silverthorne
- 19 Dec 2006
- First Look
First Look: December 19, 2006
fully extended attraction models (Cooper and Nakanishi 1988). Utilizing a database of store-level scanner data for 25 categories and 127 brands of frequently purchased branded consumer goods, we find that about 18 percent of a total of... View Details
Keywords: Sean Silverthorne
- 31 Jul 2007
- First Look
First Look: July 31, 2007
designs. At higher frequency, managers use designs to search for high-performing operational choices. The two searches are coupled: organizational design molds the choice among operational alternatives, and performance feedback from... View Details
Keywords: Martha Lagace
- Web
Online Transforming Customer Experiences Course | HBS Online
Engage consumers by exploring their varied preferences and enhancing customer compatibility Balance being proactive and reactive to consumer needs while understanding cost and customer satisfaction... View Details
- 20 Jul 2020
- Op-Ed
It's Time for a Bipartisan Health Plan for Employers and Employees
they will now have more choice than the two or fewer plans that 87 percent of firms with fewer than 1,000 employees now offer and pay less for their health insurance. In addition, they will have commensurately more disposable income, and... View Details
- 01 Dec 1999
- News
The Way You See It
respondents indicated their class or year or answered all questions. The survey concluded July 15, 1999. Most influential business leader Most significant consumer product Most significant innovation for business Most influential... View Details
- 01 Sep 2006
- News
Redefining Health Care
value for patients, as measured by health outcomes per dollar expended. Porter recently talked about the book. The American model of health-care delivery is largely private and competitive. Yet costs are soaring, access is restricted, and View Details
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
Mandloi, SELP 2017An inspiring, need of the hour tale of a homemaker from Tamil Nadu, who, through her paintings, has been trying to draw public attention to the devastating effects of climate change on marine life and the coastal communities. View Details
- 09 May 2005
- Research & Ideas
Hold or Fold? Sizing Up Business Risk
venture fund, you made an Option B choice at the time of the sale. And if you sold your stake in December 1999 and then sailed around the world or began work on a series of nonprofit ventures, you made an Option C View Details
- 06 Nov 2019
- Op-Ed
Torched Planet: The Business Case to Reinvent Almost Everything
The world is. on. fire. The Earth is burning. We only have a little time to arrest climate change, and if we fail to do so the consequences will be both dire and irreversible. We have the technology and the resources to fix things, if we want to. We even have a... View Details
- 10 Mar 2009
- First Look
First Look: March 10, 2009
or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily stockpiled by end-consumers as... View Details
Keywords: Martha Lagace
- 01 Apr 2000
- News
Getting the Message
for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees, describing the Internet as a multidimensional "total... View Details
Keywords: Susan Young