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  • 04 Oct 2022
  • What Do You Think?

Have Managers Underestimated the Need for Face-to-Face Contact?

remotely We can get the job done, but it’s tough to flourish.” Similarly, there is growing evidence that changes in some consumer behaviors occasioned by the pandemic are not all that permanent. While Amazon... View Details
Keywords: by James Heskett
  • Web

Business, Government & the International Economy - Faculty & Research

discounts reduced the change in the average unit price by 4.1 percentage points, but expenditure switching to cheaper brands raised it by 2.8 percentage points. Keywords: Macroeconomics ; Inflation and Deflation ; Price ; Consumer View Details
  • November 2015 (Revised January 2017)
  • Case

Uber: Changing the Way the World Moves

By: Youngme Moon
In 2015, Uber is building what may be the largest point-to-point transportation network of its kind; it is literally changing the way the world moves. But unlike traditional transportation logistics companies like FedEx, Uber has an incredibly lightweight... View Details
Keywords: Service; Innovation; Pricing; Customer Loyalty; Uber; Taxi; Sharing Economy; On-demand Economy; Marketing; Operations; Strategy; Disruption; Customer Satisfaction; Transportation; Consumer Behavior
Related
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

Most eight-year-olds are familiar with cooties: an imaginary infectious disease spread through proximity to children of the opposite sex. We eventually outgrow the silly idea. But when it comes to the world of consumer products, fear of... View Details
Keywords: by Carmen Nobel; Consumer Products; Consumer Products; Consumer Products
  • 24 Oct 2023
  • Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

Generations of Black business owners have had to fight discrimination to prosper in America, but a new study suggests that these entrepreneurs are now gaining more support in parts of the country when they make their presence known. The study, coauthored by Harvard... View Details
Keywords: by Jay Fitzgerald; Food & Beverage
  • 01 May 2018
  • First Look

First Look at New Research and Ideas, May 1, 2018

2018 Atlas of Moral Psychology In Search of Moral Equilibrium: Person, Situation, and Their Interplay in Behavioral Ethics By: Lee, Julia J., and F. Gino Abstract—This comprehensive and cutting-edge volume maps out the terrain of moral... View Details
Keywords: Sean Silverthorne
  • 23 Jan 2007
  • First Look

First Look: January 23, 2007

perform multiple tasks within a store, and the way in which they are evaluated and rewarded for these tasks affects their behavior. Using empirical data from multiple stores of a consumer electronics retailer, Tweeter Home Entertainment... View Details
Keywords: Martha Lagace
  • Web

Faculty & Research - Leadership

Faculty & Research Faculty & Research November–December 2024 Article Harvard Business Review Scaling Up Transformational Innovations By: Peter Koen, Ananya Sheth, Mike DiPaola and Linda A. Hill For large companies operating in mature sectors—such as Procter & Gamble in... View Details
  • 2023
  • Working Paper

Operational Impact of Communication Channels: Evidence from Last-Mile Delivery Services

By: Natalie Epstein, Santiago Gallino and Antonio Moreno
Communication channels are often used to improve customer satisfaction and behavior. This paper studies how they can be used to enhance operational performance.
We partner with a last-mile delivery company and, through natural and field experiments, explore... View Details
Keywords: Customer Satisfaction; Consumer Behavior; Logistics; Communication
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  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

Obscurity: An Individual-Level Examination of 'Long Tail' Consumption Author:Anita Elberse Abstract The idea that online channels facilitate the distribution of a vast assortment of products is undisputed, but what consequence the increased supply will have on View Details
Keywords: Martha Lagace
  • Web

Finance - Faculty & Research

advisers and the Survey of Consumer Finances, we document who uses financial advisers and the prevalence of misconduct in the industry. Our findings suggest that a lack of financial sophistication is a key friction, making enhanced... View Details

    Roberto Verganti

    Roberto Verganti is in the Technology and Operations Management Unit at Harvard Business School. He teaches Design Theory and Practice for the double degree program MS/MBA conducted jointly by the Harvard Business School and the... View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • March 2019
    • Case

    HOPI: Turkey's Shopping Companion

    By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
    The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details
    Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey
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    • 19 Jan 2011
    • First Look

    First Look: Jan. 18

    http://press.princeton.edu/titles/9390.html Why You Aren't Buying Venezuelan Chocolate Author:Rohit Deshpandé Publication:Harvard Business Review 88, no. 12 (December 2010) Abstract The article discusses the "provenance paradox," wherein View Details
    Keywords: Sean Silverthorne
    • 19 Dec 2022
    • Research & Ideas

    What Motivates People to Give Generously—and Why We Sometimes Don't

    surprisingly difficult. Much later, in the second year of her PhD program, she discovered the field of behavioral economics and folded her non-academic interests into her research. For his part, Zlatev arrived at his PhD in business... View Details
    Keywords: by Jen McFarland Flint, HBS Alumni Bulletin
    • 09 Nov 2016
    • Op-Ed

    6 Lessons from Donald Trump's Winning Marketing Manual

    Donald Trump's victory may be a surprise—but not to astute marketers. Here are six important lessons from Trump's brand marketing playbook: Give consumers a job. The best marketing campaigns always call on View Details
    Keywords: by John A. Quelch
    • April 2012
    • Article

    Emotion-induced Engagement in Internet Video Ads

    By: Thales S. Teixeira, Michel Wedel and Rik Pieters
    This study shows how advertisers can leverage emotion and attention to engage consumers in watching Internet video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of... View Details
    Keywords: Behavior; Online Advertising; Emotions
    Related
    • 24 Feb 2009
    • First Look

    First Look: February 24, 2009

    in the United States. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709037 Consumer Payment Systems—United States Harvard Business School Case 909-006 In 2008, the U.S. View Details
    Keywords: Martha Lagace
    • 01 Oct 2012
    • Research & Ideas

    Better by the Bundle?

    Sales can soar when companies bundle products together into one cheaper package—Happy Meal, anyone? Yet a buyer's affinity for such deals comes with a big caveat, according to new research: These groupings are often successful only if the View Details
    Keywords: by Dina Gerdeman
    • 16 Jun 2020
    • Research & Ideas

    Your Customers Have Changed. Here's How to Engage Them Again.

    engage them? How should firms adjust? What is clear in the COVID-deaccession is that this change in customer behavior is pushing firms into a new “directional reality.” Firms need to adapt to shifting customer wants by engaging a more... View Details
    Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service