Publications

April 1991 (Revised October 1991)
Background Note

Note on the Aluminum Industry in 1983

Keywords: Metals and Minerals

March 1991 (Revised October 1994)
Case

Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry

Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also... View Details

Keywords: Competition; Industry Growth; Business Strategy; Food and Beverage Industry

March 1991 (Revised May 1992)
Case

Great Northern Nekoosa vs. Georgia-Pacific: Check Paper

By: Michael E. Porter and Garth Saloner

Keywords: Pulp and Paper Industry

July 22, 1990
Article

Japan Isn't Playing by Different Rules

By: M. E. Porter

Keywords: Governing Rules, Regulations, and Reforms; Japan

Dec 1989
Other Presentation

Strategy in Deal-Based Industries

Remarks to the 1989 HBS Real Estate Symposium View Details

Keywords: Strategy

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October 1989
Teaching Note

Hattori-Seiko and the World Watch Industry in 1980, Teaching Note

Teaching Note for (9-385-300). View Details

Keywords: Manufacturing Industry; Japan; Switzerland; United Kingdom

April 1989 (Revised December 1998)
Background Note

Household Furniture Industry in 1986

By: Michael E. Porter and Cynthia A. Montgomery

Profiles the household furniture industry in the United States in 1986. Designed for use with Masco Corp. (A) and (B). View Details

Keywords: Supply and Industry; Consumer Products Industry

April 1989 (Revised December 1998)
Case

Masco Corp. (A)

By: Michael E. Porter and Cynthia A. Montgomery

Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy... View Details

Keywords: Diversification; Market Entry and Exit; Corporate Strategy; Rank and Position; Consumer Products Industry

April 1989 (Revised November 1998)
Supplement

Masco Corp. (B)

By: Michael E. Porter and Cynthia A. Montgomery

Describes Masco's initial entry strategy and is designed as an in-class handout. View Details

Keywords: Market Entry and Exit; Diversification; Consumer Products Industry

April 1989 (Revised January 1994)
Case

Novo Industri

By: Michael E. Porter and Michael J. Enright

Describes the structure of the insulin industry, a treatment for diabetes and Novo's strategy and competitive position in early 1982. The industry is undergoing significant change and Novo must decide how to defend and build its international position. Designed as an... View Details

Keywords: Change; Global Strategy; Industry Structures; Alliances; Competitive Strategy; Health Disorders; Pharmaceutical Industry

1989
Other Presentation

Competitive Strategy and Real Estate Development

Remarks to the 1989 Harvard Business School Real Estate Symposium View Details

Keywords: Strategy; United States

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October 1988 (Revised December 1989)
Teaching Note

Skil Corp., Teaching Note

Teaching Note for (9-389-005). View Details

Keywords: United States

September 1988
Case

Skil Corp.

The portable electric power tool market in the United States was approximately $1.1 billion in 1979. There were about a dozen manufacturers competing in the U.S. market, of which five were U.S. companies. Skil was the third largest U.S. competitor. Skil was acquired by... View Details

Keywords: Competition; Competitive Strategy; Mergers and Acquisitions; Business Strategy; Emerging Markets; United States