Publications

October 1993 (Revised July 1995)
Case

European Communication Management Ltd.

April 1993 (Revised February 1998)
Case

Pechazur

Explores the issues and opportunities facing a company from a developing country, exporting and marketing to developed-country markets. Brings to light the key success factors necessary to operate within a developing economy environment. View Details

Keywords: Market Entry and Exit; Developing Countries and Economies; Africa

September 1992 (Revised November 1997)
Case

DHL Worldwide Express

The worldwide sales and marketing manager must determine the degree to which pricing strategy and tactics should be standardized or left to the discretion of the DHL subsidiary in each country. View Details

Keywords: Governance; Business Subsidiaries; Price; Marketing Strategy; Multinational Firms and Management; Sales; Shipping Industry

September 1991 (Revised August 1996)
Case

Procter & Gamble Co., The: Lenor Refill Package

The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package. View Details

Keywords: Multinational Firms and Management; Environmental Sustainability; Product Launch; Brands and Branding; Consumer Products Industry; Germany; United States

March 1991
Case

Kodak and Polaroid: Consumer Compensation

July 1990 (Revised November 1992)
Case

Satanic Verses (B)

June 1989 (Revised May 1993)
Supplement

Rossin Greenberg Seronick & Hill, Inc. (C)

Teaching objectives: 1) to consider legal and other obligations advertising agencies owe to their clients, 2) to show how aggressive marketing can lead to allegations of misconduct, 3) to explore conflicts of interest which may arise for professional service companies... View Details

Keywords: Conflict of Interests; Ethics; Lawsuits and Litigation; Marketing; Advertising; Advertising Industry; New England

June 1989 (Revised May 1993)
Case

Rossin Greenberg Seronick & Hill, Inc. (A)

Rossin Greenberg Seronick & Hill (RGSH), a New England advertising agency, was keen to secure the account of Microsoft Corp. The case describes the bid for the account, which included the submission of a "flier" referring to knowledge of a competitor's plans, as a... View Details

Keywords: Ethics; Marketing; Advertising; Advertising Industry; New England

June 1989
Case

Nokia-Mobira Oy: Mobile Telecommunications in Europe

June 1989 (Revised July 1993)
Case

CIGNA Worldwide

A CIGNA Worldwide (CWW) task group of European country directors and key functional managers is meeting in November 1988 to discuss how CWW should respond to the European Community's plan to remove existing internal barriers and restrictions to the free flow of goods... View Details

Keywords: Multinational Firms and Management; Insurance; Competitive Strategy; Emerging Markets; Trade; Insurance Industry; Europe

June 1987
Supplement

Product Management, Video Index

August 1986 (Revised March 1987)
Case

Black & Decker Corp.: Household Products Group (A)

August 1986 (Revised February 1987)
Case

Coffee Brands: Direct Product Profit/Cost Exercise

June 1986
Case

General Motors Continental N.V.: Netherlands Branch (B)

November 1985
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (C)

March 1985 (Revised November 1985)
Case

General Electric Co.: Major Appliance Business Group (D)

July 1982 (Revised April 1991)
Case

Food Ranch, Inc.

June 1982 (Revised May 1990)
Exercise

Media Allocation Exercise

July 1981 (Revised June 1987)
Case

Hartmann Luggage Co.: Price Promotion Policy

The president and the marketing vice president are reviewing past Hartmann price promotions in order to decide whether to run one or more promotions in 1981-82. View Details

Keywords: Price; Product Marketing; Consumer Products Industry