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04 Nov 2008
First Look

First Look: November 4, 2008

trends in the market, the case prompts students to examine the future adoption of drug-eluting stents as well as to consider the potential marketing actions to be taken by Medtronic for ENDEAVOR—a newly approved stent that will hit the... View Details

Keywords: Martha Lagace

March 2022
Teaching Note

Supreme: Remaining Cool While Pursuing Growth

By: Jill Avery and Sandrine Crener

Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth... View Details

Keywords: Cultural Branding; Marketing; Brands and Branding; Luxury; Growth Management; Consumer Products Industry; Fashion Industry; Retail Industry; United States

Web

Business Economics - Doctoral

lens of business. Jointly administered by HBS and the Department of Economics in the Faculty of Arts and Sciences, the program combines theoretical analysis with in-depth, interdisciplinary research rooted in real-world applications.... View Details

26 Jun 2012
First Look

First Look: June 26

by a public health organization are randomly allocated to four groups. Agents in the control group receive a standard volunteer contract often offered for this type of task, whereas agents in the three treatment groups receive small... View Details

Keywords: Sean Silverthorne

March 2020
Case

Cafe Kenya

By: Lynda M. Applegate and James T. Kindley

This case describes Café Kenya (CK), a Kenyan-based chain of casual quick-food restaurants. The chain was started in 2011 in Nairobi by Nekesa Kuria. Kuria started Café Kenya and grew it by reinvesting profits into company stores and through franchising. She also... View Details

Keywords: Restaurants; Entrepreneurship; Business Startups; Growth and Development Strategy; Kenya

Web

Live from Klarman Hall - Alumni

society today. Friday, June 13 Video Recording Dean’s Welcome Address 8:30–9:30 a.m. ET Speaker: Srikant Datar , Dean of the Faculty, George F. Baker Professor of Administration Dean Srikant Datar kicks off Reunion Weekend by sharing... View Details

Paul W. Marshall

MBA Class of 1960 Professor of Management, Paul W. Marshall, is affiliated with the Entrepreneurial Management Unit and teaches The Entrepreneurial Manager in the Turnaround Environment. This Elective Curriculum course focuses on the role of... View Details

Keywords: aerospace; banking; brokerage; computer; consulting; defense; management consulting; manufacturing; metals; professional services; retail financial services; retailing; steel

April 2018
Case

The Bayer - Monsanto Merger: GMOs and 'Science for a Better Life'

By: Martha J. Crawford and James Barnett

This case allows students to explore the economic, ethical and legal challenges faced by agri-business companies, after several decades of promoting and selling Genetically Modified (GM) crops. Starting in the 1980s, the widespread introduction of GM crops was... View Details

Keywords: Merger; Acquisition; GMO; Genetically Modified Crops; Neonics; Pesticides; Crop Seeds; EU; Mergers and Acquisitions; Agribusiness; Genetics; Natural Environment; Corporate Social Responsibility and Impact; Governing Rules, Regulations, and Reforms; Consolidation; Agriculture and Agribusiness Industry; Europe; United States

August 2012 (Revised October 2012)
Technical Note

Congruence Model Note

By: Shon R. Hiatt and James Weber

This note describes the Congruence Model, a method by which an organization can assess whether its building blocks (critical tasks, formal organizational arrangements, people, and culture) are aligned (congruent) with its strategy. The model postulates that... View Details

Keywords: Organizational Design; Organizational Structure; Business Processes; Alignment

spring 1991
Article

Breaking the Cycle of Failure in Services

By: Leonard A. Schlesinger and James Heskett

Most managers recognize that good service is a direct result of having effective, productive people in customer contact positions. However, most service companies perpetuate a cycle of failure by tolerating high turnover and expecting employee dissatisfaction. This... View Details

Keywords: Goals and Objectives; Service Delivery; Success; Failure; Management Skills; Service Industry

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June 2020
Case

Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center

By: William R. Kerr, Daniel O'Connor and James Palano

Consumer products companies were beset by changes on all sides during the 2010s. Customers were increasingly turning to ecommerce platforms rather than shopping in-store. Meanwhile, nimble, digitally-savvy competitors were gaining market share by capitalizing on the... View Details

Keywords: Future Of Work; Retail; Ecommerce; Alibaba; Consumer Products; Innovation; Innovation and Invention; Product Development; Consumer Behavior; E-commerce; Consumer Products Industry; Retail Industry; China

2024
Working Paper

Using LLMs for Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe

Large language models (LLMs) have rapidly gained popularity as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners... View Details

Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry

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Curriculum - Case Method Project

Curriculum Curriculum Cases James Madison, the 'Federal Negative,' and the Making of the U.S. Constitution (1787) This case begins with the American Revolution and concludes at the Constitutional Convention. It describes the many... View Details

Web

Managing the Future of Work

Hairitage and the McKnights By: William R. Kerr, Daniel O'Connor, & James Palano 26 AUG 2024 Mindy McKnight leveraged social media to build a multi-million-dollar business, starting with YouTube hairstyle tutorials in 2009 and expanding... View Details

2018
Book

Kissinger the Negotiator: Lessons from Dealmaking at the Highest Level

By: James K. Sebenius, R. Nicholas Burns and Robert H. Mnookin (with a forward by Henry A. Kissinger)

As professors and practitioners with careers devoted to negotiation, we are often asked “Who are the world’s best negotiators? What makes them effective?” Inevitably Henry Kissinger’s name comes up as an elite, if controversial, negotiator from whom we can learn a... View Details

Keywords: History; Negotiation Process; Negotiation Tactics; Personal Development and Career; Negotiation Style; United States

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09 Oct 2012
First Look

First Look: October 9

social and business goals, the company had articulated a stakeholder-centric model that benefited consumers through high-quality, fashionable, and affordable eyewear: the global community by donating, through sustainable channels, one... View Details

Keywords: Sean Silverthorne

November 2020 (Revised September 2021)
Case

KhataBook

By: Jeffrey J. Bussgang, Allison H. Mnookin and James Barnett

In January 2020, India-based KhataBook, a digital ledger app for small businesses, is led by CEO Ravish Naresh, as his team faces a series of dilemmas regarding where to focus next. View Details

Keywords: Monetization; Entrepreneurship; Ethics; Marketing; Measurement and Metrics; Technology Industry; India; Bangalore; Mumbai; Southeast Asia