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  • All HBS Web  (3,831)
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  • All HBS Web  (3,831)
    • People  (15)
    • News  (852)
    • Research  (2,117)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,497)
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  • 05 Nov 2013
  • News

Start-Ups Get a Start in New Orleans

of effort on his part. Wilkins moved to the Crescent City four years ago from Boston with his wife, New Orleans native Ginny Wise, and three sons. Prior to his arrival, he had been a brand manager for Proctor & Gamble, a marketing vice... View Details
Keywords: New Orleans; Advertising, Public Relations, and Related Services; Professional Services
  • 28 Mar 2019
  • News

California Alumni Explore Role of Capitalism in Addressing Climate Change

opened the retreat with his vision of “A World Without Roads.” Then branding expert and author of The Kim Kardashian Principle, Jeetendr Sehdev (MBA 2001) talked about “Reaching Generation Alpha” with his “six steps to make your ideas... View Details
Keywords: Margie Kelley
  • 01 Mar 2017
  • News

Case Study: Moment in the Sun

brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined or leveraged the term... View Details
Keywords: Dan Morrell
  • 01 Jun 2016
  • News

Case Study: On the Table

infrastructure may be an unexpected burden, but it represents a strong opportunity to build entry barriers for future competitors. This is the story of Sabritas (Frito-Lay Mexico), Bimbo, and other power brands and billion-dollar firms in... View Details
  • 01 Dec 2014
  • News

Taking Tailoring High Tech

year, topping $60 billion. But these newly fashion-conscious men didn’t want to spend lots of time and money on shopping and tailoring. Motlagh’s solution: use technology to update and brand traditional bespoke tailoring and create a... View Details
Keywords: April White; fashion
  • 15 Dec 2015
  • News

Lovepop Woos The Sharks

at you. And you usually have some kind of introduction beforehand—the investors usually have some information coming into the meeting. You walk into the “Tank,” and it’s brand new. Did you refine your pitch specifically for the show? Yes... View Details
  • 01 Mar 2015
  • News

Providing an Environment for Ideas to Grow

brand shouldn’t be about erecting barriers to keep consumers out; indeed, growth requires the welcoming of new faces,” concludes HBS marketing professor Anat Keinan in a July 2014 Harvard Business Review article, “How ‘Brand Tourists’ Can... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Dec 2011
  • News

Faculty Research Online

HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic marketing choices... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Hospitals; Health, Social Assistance
  • 10 Jul 2024
  • News

Next Level

Gina Joseph (GMP 29, 2020), chief strategy officer for the technology media company VentureBeat, was recently honored by the San Francisco Business Times in their “40 Under 40” issue. Joseph is thriving in the media, tech, and gaming world—all industries traditionally... View Details
Keywords: Catherine O’Neill Grace
  • 01 Jun 2024
  • News

Case Study: Ready for an Upgrade

brand awareness with users and buyers? The Answers: For a large enterprise build with distributed users, it will take too long to get a senior executive to purchase and mandate use, and there will likely be resistance from users. Buying... View Details
Keywords: Jen McFarland Flint; Computer Systems Design and Related Services; Professional Services
  • 20 Feb 2013
  • News

Thanking Veterans Online

creating a scalable business. According to Wired magazine, there are currently 2,500 Navy SEALs in the country but four million Americans who claim online to be a Navy SEAL. The challenge for TroopSwap was to create software that was secure enough for View Details
Keywords: veterans; identity; Advertising, Public Relations, and Related Services; Professional Services; Retail Trade
  • 01 Feb 2000
  • News

Financial Services 24/7

so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that... View Details
Keywords: Susan Young
  • 01 Dec 2017
  • News

In My Humble Opinion: Truth Teller

ceiling when it comes to the online and home delivery trend. That’s a profit-eroding migration, and it doesn’t mean you can’t find ways to exploit that movement. But the industry overall is walking up a down escalator.” Why Marks & Spencer: “It’s a terrific British... View Details
Keywords: Julia Hanna
  • 01 Oct 1998
  • News

Tech Trekker

Corporation and led the creation of AltaVista Internet Software Inc., an Internet search and software subsidiary. In the first year alone, she grew AltaVista's popularity, brand awareness, and revenues, driving it ahead of competitors... View Details
Keywords: Marguerite Rigoglioso
  • 09 May 2013
  • News

Road Trip

Southeast states. (Fans recommend the Cold Mountain Winter Ale and award-winning Black Mocha Stout.) "Highland is well-known for its support of the Asheville community," notes Baker. "It's an especially interesting business because it's a locally based and growing... View Details
Keywords: Finance; Management
  • 06 Sep 2012
  • News

Fashion-Forward

to young designers. That didn’t pan out, but it did lead to consulting work for some luxury and fashion brands in Paris. At the same time, he began writing down his ideas on a blog. “It cost $100 to set up,” he recalls. “I posted once or... View Details
Keywords: fashion; apparel; News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade
  • 01 Dec 2020
  • News

The Fine Print: Alumni Recommend Their Best Reads

him to build an iconic global brand and business. —Adrien Boyer (MBA 2005) Bitcoin Billionaires: A True Story of Genius, Betrayal and Redemption, by Ben Mezrich I highly recommend this for anyone interested in learning about the impact... View Details
  • 01 Dec 2014
  • News

Case Study: Growing the Family Business

discounted services or brand association might benefit the local lender. Finally, given the business strategy of no long-term commitments, I wonder if the centers could be sold to or subsidized by local large employers that would want the... View Details
Keywords: childcare; Finance
  • 01 Mar 2013
  • News

Sir Martin Sorrell on What's Next

Keywords: News, Library, Internet, and Other Services; Information; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Sep 2011
  • News

The City Solution

small percent more is being built brand new). Moreover, the world’s dominant habitation pattern still consists of poor people in emerging nations flocking to urban areas to seek work. Typically, these migrants end up in illegal and... View Details
Keywords: Garry Emmons; Administration of Environmental Quality Programs; Government; Electric Power Generation, Transmission, Distribution; Utilities
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