Publications

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April 2004 (Revised May 2005)
Case

Confronting a Necessary Evil: The Firing of Alex Robins (A)

By: Joshua D. Margolis

A manager recounts his experience firing the person he was asked to replace and reflects on the challenges of the experience. Teaching Purpose: To role-play and reflect on tasks that entail harming other people to fulfill one's responsibility. View Details

Keywords: Ethics; Problems and Challenges; Leadership Development; Behavior; Decision Making; Resignation and Termination

November 2000 (Revised April 2004)
Case

Airbus A3XX: Developing the World's Largest Commercial Jet (A)

By: Benjamin C. Esty and Michael Kane

In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet,... View Details

Keywords: Risk and Uncertainty; Investment; Forecasting and Prediction; Capital Budgeting; Valuation; Government and Politics; Demand and Consumers; Product Development; Product Positioning; Air Transportation Industry; Manufacturing Industry

04 Jun 2001
What Do You Think?

What’s the Future of the Subscription Model?

information to music in order to sell advertising. As questions are being raised about the ability of telephone service providers, newspapers, and others to sell subscriptions in the future, I recently View Details

Keywords: by James Heskett

April 2021 (Revised August 2021)
Case

Borusan CAT: Monetizing Prediction in the Age of AI (A)

By: Navid Mojir and Gamze Yucaoglu

Borusan Cat is an international distributor of Caterpillar heavy machines. Esra Durgun (Director of Strategy, Digitization, and Innovation) and Ozgur Gunaydin (CEO) seem to have bet their careers on developing Muneccim, a new predictive technology that is designed to... View Details

Keywords: Monetization Strategy; Artificial Intelligence; AI; Forecasting and Prediction; Applications and Software; Technological Innovation; Marketing; Segmentation; AI and Machine Learning; Construction Industry; Turkey

Article

Power to the People

By: Eric D. Werker

Every nongovernmental organization has a mission statement. For example, CARE, one of the world's largest and best-funded NGOs, explains its mission as serving "individuals and families in the poorest communities in the world. Drawing strength from our global... View Details

Keywords: Mission and Purpose; Food; Service Operations; Inflation and Deflation; Experience and Expertise; Economic Slowdown and Stagnation; Knowledge; Poverty; Agribusiness; Diversity; Non-Governmental Organizations; Innovation and Invention; India

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TeachingInterests

Business, Government, and the International Economy

Business, Government, and the International Economy (BGIE) is a course about the broad economic and political context in which business operates. Throughout their careers business leaders are asked to formulate and lead their firm's responses to the external... View Details

August 2003 (Revised August 2024)
Case

Fighting the Battle of the Bulge—Evaluating Do Good/Do Well Innovations in Morbid Obesity Treatment

By: Regina E. Herzlinger and John McDonough

Many health care innovations appear successful; but fail. This is the first case in the Innovating Health Care course that investigates how to create successful health care innovations. It is part of the first module in the course. This module focuses on how to... View Details

Keywords: Three Pillars; Industry Analysis; Health Care and Treatment; Innovation and Invention; Innovation and Management; Medical Specialties; Health Industry

18 Sep 2015
News

Why the U.S. Government Is Embracing Behavioral Science

January 2007 (Revised February 2018)
Case

Brazil Under Lula: Off the Yellow BRIC Road

By: Aldo Musacchio

Covers President Lula's challenges to reduce "Brazil cost" and grow like other BRIC countries (Brazil, Russia, India, and China). Experts agreed that for Brazil to grow like other BRIC countries, the Brazilian government would have to reduce the cost of doing business... View Details

Keywords: Developing Countries and Economies; Cost; Growth and Development Strategy; Business and Government Relations; Poverty; Equality and Inequality; China; India; Russia; Brazil

24 Nov 2008
Research & Ideas

Harvard Business School Discusses Future of the MBA

programs, increasingly have in-house programs for developing and promoting talented employees who have only undergraduate degrees. One anecdote drove the point home. When Datar asked a partner at a top... View Details

Keywords: by Roger Thompson & HBS Bulletin; Education

19 Apr 2010
Research & Ideas

The History of Beauty

you have a major industry that still has lots to reveal. We asked Jones to discuss his research and his new book. Sean Silverthorne: What inspired your interest in the beauty business and its history?... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

05 Jul 2006
Working Paper Summaries

Creating the Office of Strategy Management

Keywords: by Robert S. Kaplan & David P. Norton

08 May 2014
News

The Sky's the Limit

same opportunities she had. "As a sales person, I'm always asking something of people. I have to give back to the community," she says. She currently devotes time to serve on View Details

Keywords: Jill Radsken; women's issues; avaition; Air Transportation; Transportation

March 2023
Teaching Note

VideaHealth: Building the AI Factory

By: Karim R. Lakhani

Teaching Note for HBS Case No. 621-021. The case “VideaHealth: Building the AI Factory” examines the creation of dental startup VideaHealth (Videa) and the development of its artificial intelligence (AI)-led business strategy through the eyes of founder and CEO Florian... View Details

Keywords: AI and Machine Learning; Applications and Software; Business Model; Marketing Strategy; Product Development; Health Industry; Technology Industry

27 Jan 2012
News

At Davos, focus on more than just the euro

February 2004 (Revised May 2005)
Supplement

Confronting a Necessary Evil: The Firing of Alex Robins (B)

By: Joshua D. Margolis

A manager recounts his experience firing the person he was asked to replace and reflects on the challenges of the experience. Teaching Purpose: To role-play and reflect on tasks that entail harming other people to fulfill one's responsibility. View Details

Keywords: Resignation and Termination