Word Of Mouth - Publications - Faculty & Research

27 Jan 2014
Blog Post

Opportunity Abounds

By the time you read this, the 940 first-year students of the Class of 2015 will have just returned from HBS FIELD 2. FIELD 2 is a program where 6 person teams of first-year... View Details

Keywords: Technology

28 Feb 2011
News

engineered cells, biological tissue, and robots. This perfect storm of innovation will allow humans to shape their own evolution (as well as that of other species) and create solutions to energy, health, and... View Details

Keywords: Health, Social Assistance; Management, Scientific, and Technical Consulting Services; Professional Services

04 Dec 2012
Research & Ideas

Book Excerpt: Harder Than I Thought

Editor's note: A hybrid of a novel and a guidebook, Harder Than I Thought: Adventures of a Twenty-First Century Leader invites readers to critique the journey of Jim Barton,... View Details

Keywords: by Robert D. Austin, Richard L. Nolan & Shannon O'Donnell; Aerospace

25 May 2016
Blog Post

Meet the Africa Business Club

with us for recruiting purposes: Our VPs of careers would be happy to work with you to get the word out on relevant internship and full-time opportunities: Bankole Makanju (bmakanju@mba2017.hbs.edu) and... View Details

Keywords: All Industries

Portrait Project

Brooke-Logann Williams

“Run.” A fellow volunteer sprinted while creatures crawled across the prison corridor. Rats. Mouth agape, I ran through the connecting yard between the adult and youth units. Once we both reached the other side, she told me it happens... View Details

14 Aug 2019
Sharpening Your Skills

The Manager's Guide to Leveraging Disruption

In 1995, Harvard Business School professors Clayton M. Christensen and Joseph L. Bower wrote a seminal article for Harvard Business Review, Disruptive Technologies: Catching the Wave. Those words launched the theory View Details

Keywords: by Sean Silverthorne

15 Sep 2015
Blog Post

On the Road: HBS in Israel

This summer HBS Admissions headed to Israel to host a number of events for prospective students in the area. Outreach Director, Jill Fadule (along with her youngest son Joseph), had the chance to sightsee, connect with local alumni, and... View Details

14 Jul 2015
Blog Post

On the Road: Zurich, Warsaw, and Istanbul

While the Admissions team always hosts information sessions on campus throughout the year, we also travel around the globe to meet prospective students and spread the word about HBS. Summer is a particularly busy time for us, so be sure... View Details

27 Aug 2007
Op-Ed

Mattel: Getting a Toy Recall Right

word out about the recall. Among other methods, the company is using bold red ads on high-traffic Internet sites such as Yahoo.com to find owners of the affected products and drive them to the Mattel Web... View Details

Keywords: by John Quelch; Consumer Products

01 Sep 2003
News

Andrea Silbert

noting that word of mouth is the organization’s best marketing tool. While the ups and downs of the economy pose a challenge, Silbert says that... View Details

Keywords: Susan Young; Management, Scientific, and Technical Consulting Services; Professional Services

08 Apr 2019
Blog Post

Second Life: Reflections on Complementing Success with an Encore Career

leaders. Inspired, Kloeblen formed a boutique, “CFO for hire” firm called “C-Street” that built a book of small business clients eager for seasoned financial expertise. Word spread and soon, Kloeblen was... View Details

Keywords: Technology

11 Jan 2000
Research & Ideas

Calling All Managers: How to Build a Better Call Center

1) effective people; 2) effective internal processes; and 3) effective information technology (IT). The word "effective" is emphasized, they say, "to clearly make the point that individual elements View Details

Keywords: by Martha Lagace; Service; Financial Services

24 Sep 2007
Research & Ideas

The FDA: What Will the Next 100 Years Bring?

they hear the words "national health insurance," but it is disturbing that we fail to provide health care to so many of our citizens. At the same time, firms in the United States are global leaders in... View Details

Keywords: by Sean Silverthorne; Biotechnology; Consumer Products; Food & Beverage; Health

06 Jun 2023
Blog Post

Harvard Business School Announces 2023-24 Leadership Fellows

of Boston - Office of the Mayor TARYN STAMPER, The Nature Conservancy MIMI VERDONK, OneTen Coalition, Inc. RYAN WARREN, Harlem Children’s Zone CAROLINE ZHENG, City of Cambridge... View Details

Keywords: Social Enterprise

Portrait Project

Emily Anadu

When I was eleven, my mother, two sisters and I left my father and a very comfortable life in Nigeria to live with my grandmother in Texas. My sisters and I joke that the silver spoons that were placed in our mouths at birth were replaced... View Details

05 May 2022
Blog Post

Celebrating Asian American & Pacific Islander Heritage Month at HBS

when I truly learned about the Asian American identity. It felt liberating. For the first time, I was able to put words to what I felt and saw growing up. Model Minority Myth. Perpetual Foreigner Stereotype. Hypersexualization View Details

18 Jun 2020
Blog Post

Black MBA Students Pen Letters to the HBS Community: Letter 3/5

Black students in our community have spent the last few weeks grappling with the weight of a devastating truth: that our country and society has undeniably and systemically failed Black communities – and the false narrative that being... View Details

30 Mar 2003
Research & Ideas

How Your Employees and Customers Drive a New Value Profit Chain

and happy customers produce value for investors, makes sense. Why do so many employers fail to follow this logic? Sasser: I'm not sure I would use the word 'happy' unless 'happy' is a synonym for highly satisfied. The key is that... View Details

Keywords: by Manda Mahoney

20 Aug 2018
Research & Ideas

Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All

PeopleImages Sale! Even the word is enough to send a flutter through the hearts of certain shoppers, who salivate in anticipation of scoring a discount off a product’s original... View Details

Keywords: by Michael Blanding; Advertising; Retail

Portrait Project

Kathryn Andersen

In the comfort of our kitchen, we enjoy the harvest: my mother teaches, my father encourages (and tastes!). In our busy, urban lives, these ingredients aren't walking distance from the oven, and there's no mother to hover over the stove.... View Details

Publications