Publications

January 2017 (Revised June 2017)
Case

Chicago and the Array of Things: A Fitness Tracker for the City

By: Rajiv Lal and Scott Johnson

The city of Chicago has recently launched a project called the Array of Things. The program involves a series of sensor nodes placed around the city that capture a massive amount of data including pedestrian and vehicle flow, air quality, and cloud cover. The Array of... View Details

Keywords: Smart Connected Products; Smart Cities; Internet Of Things; Sensors; Govenment; Government Administration; Technological Innovation; Digital Platforms; Applications and Software; Information Infrastructure; Internet and the Web; Technology Industry; Technology Industry; Chicago; United States

Portrait Project

Sam Li

Technology is what I live and breathe. I studied computer science in college and have since worked in the tech industry. How could anybody hate technology? The web has made everything so simple. And we all... View Details

2022
Afterword

The Internet's Effects on Consumption: Useful, Harmful, Playful

By: John A. Deighton and Leora Kornfeld

Keywords: Internet and the Web; Society

Read Now

1999
Book

The Internet University

By: D. Q. Mills

Keywords: Internet and the Web; Education

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2016
Working Paper

The Search for Peer Firms: When Do Crowds Provide Wisdom?

By: Charles M.C. Lee, Paul Ma and Charles C.Y. Wang

In knowledge-based economies, many business enterprises defy traditional industry boundaries. In this study, we evaluate six "big data" approaches to peer firm identifications and show that some, but not all, "wisdom-of-crowd" techniques perform exceptionally well. We... View Details

Keywords: Peer Firm; EDGAR Co-search; Analyst Co-coverage; Wisdom Of Crowds; Performance Benchmarking; Crowd Of Crowds; Internet and the Web; Accounting

SSRN

Read Now

December 1998
Supplement

Air Products' Internet Strategy, Video

By: F. Warren McFarlan

Keywords: Internet and the Web; Strategy; Aerospace Industry

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2001
Article

Online-Marketing-Controlling

By: Alexander Kracklauer, D. Quinn Mills, Olaf Passenheim and Dirk Seifert

Keywords: Internet and the Web; Marketing

November 1996 (Revised June 1999)
Case

Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft

By: Marco Iansiti and Alan D. MacCormack

Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments. View Details

Keywords: Product Development; Internet and the Web; Applications and Software; Situation or Environment; Volatility; Risk and Uncertainty; Research and Development; Information Technology Industry; United States

12 Nov 2018
Working Paper Summaries

Product Quality and Entering Through Tying: Experimental Evidence

Keywords: by Hyunjin Kim and Michael Luca; Technology; Technology

November 2015 (Revised April 2017)
Case

Streaming Over Broadband: Why Doesn't My Netflix Work?

By: Shane Greenstein and Michael Norris

In late 2013 and early 2014, Netflix service over the major U.S. Internet Service Providers (ISPs) suffered major slowdowns. What were the causes of these problems? What could Netflix do to solve them? View Details

Keywords: Digital Innovation; Internet; Broadband Service; Internet and the Web; Information Technology; Infrastructure; Utilities Industry; United States

November 1999 (Revised May 2001)
Case

AGENCY.COM (A): Launching an Interactive Service Agency

By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry

Having recently launched one of Silicon Valley's first start-ups, cofounders Chan Suh and Kyle Shannon ponder whether their interactive consulting firm is prepared to bid for work from a very large client. View Details

Keywords: Business Startups; Internet and the Web; Problems and Challenges; Business Strategy; Decision Making; Entrepreneurship; Information Technology Industry; Information Technology Industry

Keywords: Aviation & Aerospace;#13;#Biotech & Life Sciences;#20;#Ecommerce;#24;#Electronics & Hardware;#28;#Energy, Oil, Renewables, & Environment;#31;#Finance;#37;#Gaming;#45;#Insurance;#58;#Real Estate & Housing;#64;#Software/App;#75;#Venture Capital

Web

Drake Du | MBA

discovered that technology and the power of making information widely accessible can bring us one step closer to a more safe, just, and verdant world. In particular, by building a Google Chrome extension reviewed and featured on the... View Details

Arjun Chopra

Arjun Chopra (MBA 2004) is a Partner at FLOODGATE and leads the firm's investments in opportunities that transform the "IT stack" in ways that help companies change the way they do business and compete. Arjun was the CTO at Cambridge View Details

February 2001
Case

PlanetFeedback: The Voice of One ... The Power of Many (A)

By: James L. Heskett

The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of... View Details

Keywords: Mergers and Acquisitions; Decisions; Information Management; Analytics and Data Science; Business Strategy; Internet and the Web; Information Technology Industry

August 1998 (Revised June 2000)
Case

FairMarket, Inc.: Where Buyers and Sellers Connect

By: Lynda M. Applegate, Jack Wieland and Chad M. M Raube

On February 20, 1997, FairMarket, an Internet-based business-to-business auction site, was launched. CEO, founder Scott Randall, drew on his experience building Internet businesses at NECX Direct, Yahoo, and Internet Shopping Network to build his business. This case,... View Details

Keywords: Business Startups; Debates; Entrepreneurship; Growth and Development; Growth Management; Management Style; Product Launch; Multi-Sided Platforms; Problems and Challenges; Information Technology; Information Technology Industry; Information Technology Industry

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November 1998
Teaching Note

Working with your "Shadow Partner" TN

By: Richard L. Nolan

Teaching Note for (9-399-051). View Details

Keywords: Internet and the Web; Analytics and Data Science