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- All HBS Web (1,590)
- Faculty Publications (491)
- 01 Mar 2011
- News
Faculty IXP Taps into Cooperation, Innovation
In a new twist on the Immersion Experience Program (IXP), HBS professors from units across the School headed west for an all-faculty IXP in early January. Hosted by the University of California’s California Institute for... View Details
- 10 Jul 2000
- Research & Ideas
The State of the Markets
and the United States: Dr. Werner G. Seifert, chairman of Deutsche Borse (the German Stock Exchange) and an architect of the planned merger between his Frankfurt-based organization and the London Stock Exchange; James L. Cochrane, senior... View Details
Keywords: by James E. Aisner
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
In the land of the digitally connected, the mobile device is king. The majority of digital media consumption happens on mobile devices, with smartphone and tablet activity making up 60 percent of digital screen time in the United States,... View Details
- 19 Nov 2014
- HBS Case
Marketing Marijuana
the United States, two new states, Alaska and Oregon, as well as the District of Columbia had legalized the recreational sale of marijuana. They joined Washington and Colorado, which legalized pot in the 2012 election, as well as two... View Details
- 25 May 2020
- Research & Ideas
Has Occupational Licensing Outlived Its Usefulness?
or she will pay. The study, Consumer Protection In An Online World: An Analysis Of Occupational Licensing, is the first to look together at what consumers care about and the effects on demand and metrics of customer satisfaction. It is... View Details
- 15 Oct 2014
- Research & Ideas
Apple Pay’s Technology Adoption Problem
communications readers used by Apple Pay unless consumer demand is high. First off, Apple must convince merchants to adopt its service, says Willy Shih, the Robert and Jane Cizik Professor of Management Practice. “I think Apple has its... View Details
- 01 Jun 2006
- News
HBS Annual Report Details Strong Financial Growth
HBS closed the books on fiscal 2005 with more revenue and lower expenses than expected. Total revenues reached a new high of $331 million, $9 million more than forecast, and operating expenses totaled $307 million, $5 million less than forecast. A robust global economy... View Details
- 24 Jun 2016
- Op-Ed
Why Brexit is a Big Deal
protectionist tariffs, and demand their own national referendums. Meanwhile, opportunistic EU businesses will warn continental customers to shift their purchases away from British suppliers. British business will more than ever look... View Details
Keywords: by John Quelch
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How... View Details
- March 1979 (Revised June 1983)
- Background Note
Note on the Microwave Oven Industry
Describes the U.S. consumer market for microwave cooking products in 1978. A slowdown in market growth presents several strategy issues for industry participants. View Details
Buzzell, Robert D. "Note on the Microwave Oven Industry." Harvard Business School Background Note 579-185, March 1979. (Revised June 1983.)
- 01 Mar 2004
- News
Drug Imports a Hot Topic at Alumni Health-Care Conference
between the high cost of developing prescription drugs and patient demand for lower prices. Speaking on “The Politics of Innovation,” McClellan acknowledged that many patients have resorted to buying drugs outside the FDA’s regulatory... View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
data-driven personalization platform for fashion retailers, provided us with an aggregated dataset of online apparel sales from a variety of anonymized well-known fashion retailers in the United States and the View Details
- 01 Jun 2004
- News
No Nukes
Often overshadowed by higher-profile conflicts, North Korea’s nuclear intentions have concerned the United States for many years. Now it is a high-stakes test of diplomacy in which China, Japan, Russia, and South Korea have joined the two... View Details
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
be because we mostly notice the things that government gets wrong. "You drive for miles on perfectly paved roads but are outraged when you run into one pothole," says Michael I. Norton, an associate professor in the Marketing View Details
Keywords: by Michael Blanding
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
mental health. His research findings suggest that "while people in the United States have more choice than any group of people ever has before, and thus, presumably, more freedom and autonomy, we don't seem to be benefiting from it... View Details
- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
Editor's note. In the United States, a primary provider of health care is through employers. "Every corporation is a player in public health," writes John A. Quelch in a new book of case studies, Consumers, Corporations, and... View Details
- Web
Thomas Stemberg | Baker Library
new business — a supermarket for office supplies. At the time, a boom in entrepreneurship was driving demand for office supplies yet small businesses had to rely on expensive and inconvenient “mom and pop” stores for these. Thus... View Details
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
Insurance Corporation. Today, the FDIC is the most important ingredient brand in the world, way more important than Intel. Trust in the FDIC and the United States Government enables consumers to confidently deposit up to $250,000 in any... View Details
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
ourselves). Happy Money provides valuable information not only for pleasure-seeking consumers, but also for companies looking to increase the happiness of both employees and customers. The following excerpt describes how the power of limited access led to fanatical... View Details
Keywords: Re: Michael I. Norton
- 01 Dec 2016
- News
Ask the Expert: Energy’s Next Era
renewables, in particular solar and wind, means that our electricity system is going to be Capex-driven, and the marginal cost of power will essentially be zero much of the time. Matching demand closer to supply, rather than the other way... View Details