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  • All HBS Web  (1,133)
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    • Events  (1)
  • Faculty Publications  (738)
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  • November 1990 (Revised August 1992)
  • Case

American Airlines (B): Compensation and Cost Reduction

American Airlines' strategy in the 1990s calls for continued growth, improvements in customer service, and cost reduction. Central to cost reduction efforts is the need to contain labor costs. After having signed a very expensive new contract with its pilots' union in... View Details
Keywords: Cost Management; Labor Unions; Compensation and Benefits; Air Transportation Industry; United States
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Loveman, Gary W. "American Airlines (B): Compensation and Cost Reduction." Harvard Business School Case 491-060, November 1990. (Revised August 1992.)
  • March 1990 (Revised September 1993)
  • Case

People Express Airlines: Rise and Decline

By: Michael Beer
Describes the innovative approach to organizing and managing employees by People Express and describes the company's eventual demise. This material can be used to inform about leading edge human resource management practices and to raise questions about what went... View Details
Keywords: Employee Relationship Management; Human Resources; Air Transportation Industry
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Beer, Michael. "People Express Airlines: Rise and Decline." Harvard Business School Case 490-012, March 1990. (Revised September 1993.)
  • December 1986 (Revised February 1993)
  • Case

Scandinavian Airlines System

Discusses the fostering of entrepreneurship and innovation in the large corporation. It traces the development and history of Scandinavian Airlines System (SAS) from 1946 to the present with particular emphasis on the leadership of Jan Carlzon, CEO from 1981 to the... View Details
Keywords: Organizational Change and Adaptation; Leading Change; Innovation and Management; Corporate Entrepreneurship; Organizational Culture; Air Transportation Industry; Scandinavia
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Kao, John J. "Scandinavian Airlines System." Harvard Business School Case 487-041, December 1986. (Revised February 1993.)
  • July 1980 (Revised April 1984)
  • Case

Logan Airlines, Inc.

By: David F. Hawkins
Keywords: Air Transportation Industry
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Hawkins, David F. "Logan Airlines, Inc." Harvard Business School Case 181-011, July 1980. (Revised April 1984.)
  • June 1987
  • Case

Aircraft Industry's Political Profile

By: Malcolm S. Salter
Keywords: Business and Government Relations; Air Transportation Industry
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Salter, Malcolm S. "Aircraft Industry's Political Profile." Harvard Business School Case 387-190, June 1987.
  • November 1984
  • Supplement

American Airlines (C)

By: Richard H.K. Vietor
Keywords: Air Transportation Industry
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Vietor, Richard H.K. "American Airlines (C)." Harvard Business School Supplement 385-184, November 1984.
  • March 2023 (Revised May 2023)
  • Supplement

OneTen At Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (B)

By: Linda A. Hill and Lydia Begag
In January 2023, Delta Air Lines (Delta) Chief Executive Officer (CEO) Ed Bastian and his team had just launched the third iteration of an internal skills-first apprenticeship program, designed to move frontline employees into "merit" positions in four job categories.... View Details
Keywords: Change Management; Growth and Development Strategy; Diversity; Race; Talent and Talent Management; Training; Human Resources; Air Transportation Industry; United States
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Hill, Linda A., and Lydia Begag. "OneTen At Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (B)." Harvard Business School Supplement 423-073, March 2023. (Revised May 2023.)
  • Article

Can You Cut 'Turn Times' Without Adding Staff?

By: Ethan Bernstein and Ryan W. Buell
The president of RSA Ground, the subsidiary of Rising Sun Airlines responsible for servicing its planes at airports across Japan, goes undercover as a service crew member to discover how and whether his employees can speed up cleaning, checking, restocking, and... View Details
Keywords: Employee Empowerment; Employee Motivation; Turnaround; Service Operations; Employees; Motivation and Incentives; Leadership; Air Transportation Industry; Japan
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Bernstein, Ethan, and Ryan W. Buell. "Can You Cut 'Turn Times' Without Adding Staff?" R1604K. Harvard Business Review 94, no. 4 (April 2016): 113–117.
  • December 2015 (Revised September 2016)
  • Supplement

ANA (B)

By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
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Chung, Doug J., and Mayuka Yamazaki. "ANA (B)." Harvard Business School Supplement 516-054, December 2015. (Revised September 2016.)
  • August 2009
  • Teaching Note

Mina O'Reilly at Logan Airport's TSA (TN)

By: Michel Anteby and Erin McFee
Teaching Note for [409116]. View Details
Keywords: Safety; Labor; Employees; Behavior; Decisions; Air Transportation Industry; Boston
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Anteby, Michel, and Erin McFee. "Mina O'Reilly at Logan Airport's TSA (TN)." Harvard Business School Teaching Note 410-025, August 2009.
  • April 2009
  • Teaching Note

UAL, 2004: Pulling Out of Bankruptcy (TN)

By: Daniel Baird Bergstresser, Kenneth A. Froot and Darren Robert Smart
Teaching Note for [205090]. View Details
Keywords: Air Transportation Industry
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Bergstresser, Daniel Baird, Kenneth A. Froot, and Darren Robert Smart. "UAL, 2004: Pulling Out of Bankruptcy (TN)." Harvard Business School Teaching Note 209-128, April 2009.
  • December 2008
  • Teaching Note

Boeing's e-Enabled Advantage (TN)

By: Lynda M. Applegate
Teaching Note for [807011]. View Details
Keywords: Air Transportation Industry
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Applegate, Lynda M. "Boeing's e-Enabled Advantage (TN)." Harvard Business School Teaching Note 809-083, December 2008.
  • October 2008 (Revised October 2009)
  • Case

Blink: The European Air-Taxi Service

By: William A. Sahlman and Jackie Donnelly Russell
This case describes a new venture that is about to launch a Pan-European air-taxi service in 2008. View Details
Keywords: Business Startups; Capital; Financing and Loans; Product Launch; Air Transportation Industry; Europe
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Sahlman, William A., and Jackie Donnelly Russell. "Blink: The European Air-Taxi Service." Harvard Business School Case 809-058, October 2008. (Revised October 2009.)
  • February 2007
  • Case

South African Airways (A)

By: Joshua D. Margolis, Laura Morgan Roberts and Laura Winig
Amid efforts to engineer a turnaround at South African Airways (SAA), the CEO confronts an impending strike at the struggling company. How should the company address questions of distributive and procedural justice in post-Apartheid South Africa, and how should the CEO... View Details
Keywords: Fairness; Crisis Management; Employees; Employment; Growth and Development; Developing Countries and Economies; Air Transportation Industry; South Africa
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Margolis, Joshua D., Laura Morgan Roberts, and Laura Winig. "South African Airways (A)." Harvard Business School Case 407-014, February 2007.
  • September 1989 (Revised June 1993)
  • Case

Depreciation at Delta and Pan Am

By: William J. Bruns Jr.
Depreciation policies of Delta Air Lines and Pan Am Corp. are compared and contrasted against a summary of operating data from each airline. Questions with the case require projection of future depreciation on a new aircraft using the policies of each company. View Details
Keywords: Cost Accounting; Management Systems; Economic Growth; Policy; Cost; Financial Strategy; Economic Slowdown and Stagnation; Activity Based Costing and Management; Air Transportation Industry
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Bruns, William J., Jr. "Depreciation at Delta and Pan Am." Harvard Business School Case 190-035, September 1989. (Revised June 1993.)
  • November 2006 (Revised March 2010)
  • Case

Two Ways to Fly South: Lan Airlines and Southwest Airlines

By: Ramon Casadesus-Masanell, Tarun Khanna, Jorge Tarzijan and Jordan Mitchell
To maximize their effectiveness, color cases should be printed in color. Looks at the different business models of two highly successful and profitable airlines: Chilean-based Lan Airlines and U.S.-based Southwest Airlines. Lan Airlines pursues a hub-to-spoke... View Details
Keywords: Business Model; Service Operations; Competitive Advantage; Air Transportation Industry; United States; Chile
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Casadesus-Masanell, Ramon, Tarun Khanna, Jorge Tarzijan, and Jordan Mitchell. "Two Ways to Fly South: Lan Airlines and Southwest Airlines." Harvard Business School Case 707-414, November 2006. (Revised March 2010.)
  • November 2006
  • Case

Introducing Frequent Flyer Programs

By: Dennis A. Yao
Allows students to explore the value to American Airlines of introducing a frequent flyer program in 1981. View Details
Keywords: Value; Management Analysis, Tools, and Techniques; Mathematical Methods; Game Theory; Competitive Advantage; Programs; Customers; Air Transportation Industry
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Yao, Dennis A. "Introducing Frequent Flyer Programs." Harvard Business School Case 707-479, November 2006.
  • September 2006 (Revised February 2010)
  • Supplement

Airbus vs. Boeing (F): 2002-2006

By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
Keywords: Business Model; Air Transportation Industry
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Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (F): 2002-2006." Harvard Business School Supplement 707-452, September 2006. (Revised February 2010.)
  • September 2006 (Revised February 2010)
  • Supplement

Airbus vs. Boeing (E): 2001

By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
Keywords: Business Model; Air Transportation Industry
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Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (E): 2001." Harvard Business School Supplement 707-451, September 2006. (Revised February 2010.)
  • September 2006 (Revised February 2010)
  • Supplement

Airbus vs. Boeing (D): 2000

By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
Keywords: Business Model; Air Transportation Industry
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Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (D): 2000." Harvard Business School Supplement 707-450, September 2006. (Revised February 2010.)
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