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- Faculty Publications (739)
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- All HBS Web (1,110)
- Faculty Publications (739)
- October 2007 (Revised March 2008)
- Supplement
The Hertz Corporation (A) courseware
By: Timothy A. Luehrman
- July 2007 (Revised April 2008)
- Teaching Note
Zipcar: Influencing Customer Behavior (TN)
By: Frances X. Frei
- November 2004
- Article
Contractibility and Asset Ownership: On-Board Computers and Governance in US Trucking
By: George P. Baker and Thomas Hubbard
Keywords: Assets; Ownership; Technology; Governance; Contracts; Transportation Industry; United States
Baker, George P., and Thomas Hubbard. "Contractibility and Asset Ownership: On-Board Computers and Governance in US Trucking." Quarterly Journal of Economics 119, no. 4 (November 2004).
- April 1994 (Revised December 1994)
- Case
Vancom Transportation, Inc. (A)
Describes the history and evolution of a school/public bus transit company that has grown rapidly and successfully by gradually pushing responsibility and trust as far down the organizational ladder as possible. A real test comes however, in two major labor relations... View Details
Keywords: Employee Relationship Management; Business Strategy; Labor and Management Relations; Transportation Industry
Barnes, Louis B. "Vancom Transportation, Inc. (A)." Harvard Business School Case 494-127, April 1994. (Revised December 1994.)
- August 1997 (Revised October 1997)
- Case
TNT Limited's Logistics Services in Asia (B): PT TNT Logistik Indonesia
By: Michael Y. Yoshino and Carin-Isabel Knoop
Supplements the (A) case. View Details
Yoshino, Michael Y., and Carin-Isabel Knoop. "TNT Limited's Logistics Services in Asia (B): PT TNT Logistik Indonesia." Harvard Business School Case 398-036, August 1997. (Revised October 1997.)
- 01 Oct 2000
- News
Faculty Retirements
Robert H. Hayes An expert on industrial management and competition, Robert Hayes, the Philip Caldwell Professor of Business Administration, Emeritus, joined the HBS faculty in 1966. He has taught numerous courses and thousands of students... View Details
- January 2014 (Revised March 2015)
- Case
Google Car
By: Karim R. Lakhani, James Weber and Christine Snively
By 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the... View Details
Keywords: Digital Services; Innovation; Technology; Technological Innovation; Internet and the Web; Market Entry and Exit; Transportation; Auto Industry; United States
Lakhani, Karim R., James Weber, and Christine Snively. "Google Car." Harvard Business School Case 614-022, January 2014. (Revised March 2015.)
- January 1984 (Revised November 1987)
- Case
Chicago-Midway (A): Alfred Kahn at the CAB
Keywords: Business and Government Relations; Governing Rules, Regulations, and Reforms; Air Transportation Industry
Vietor, Richard H.K. "Chicago-Midway (A): Alfred Kahn at the CAB." Harvard Business School Case 384-156, January 1984. (Revised November 1987.)
- November 1981 (Revised November 1982)
- Case
Senator Kennedy and the Airlines
By: J. Ronald Fox
Keywords: Business and Government Relations; Governing Rules, Regulations, and Reforms; Air Transportation Industry
Fox, J. Ronald. "Senator Kennedy and the Airlines." Harvard Business School Case 382-091, November 1981. (Revised November 1982.)
- May 1993
- Case
Continental Airlines--1992
By: Stuart C. Gilson
Keywords: Air Transportation Industry
Gilson, Stuart C. "Continental Airlines--1992." Harvard Business School Case 293-132, May 1993.
- September 2024
- Case
Cathay Cargo: Turnaround Short Haul, or Double Crew Long Haul?
By: Willy Shih and Billy Chan
Tom Owen, Director Cargo at Cathay Pacific Airways, had a problem. During the Covid-19 pandemic, the grounding of passenger flights meant the sudden loss of 50% of the airline's cargo carrying capacity. But the bigger challenge was that the Hong Kong government imposed... View Details
Keywords: Operations; Resource Allocation; Cash Flow; Governing Rules, Regulations, and Reforms; Health Pandemics; Organizational Change and Adaptation; Decision Choices and Conditions; Air Transportation Industry; Hong Kong
Shih, Willy, and Billy Chan. "Cathay Cargo: Turnaround Short Haul, or Double Crew Long Haul?" Harvard Business School Case 625-019, September 2024.
- November 2023 (Revised April 2025)
- Case
Norse Atlantic Airways
By: Willy Shih
Bjørn Tore Larsen, Norse Atlantic Airways' founder and CEO, hadn't planned to get into the airline business. But when the COVID-19 pandemic depressed the global demand for air travel and the lease rates for jetliners, he realized if ever he was going to get into the... View Details
Keywords: Business Model; Business Startups; Market Entry and Exit; Leasing; Business Strategy; Segmentation; Interest Rates; Air Transportation Industry; Europe; North America; Norway; United Kingdom; United States
Shih, Willy. "Norse Atlantic Airways." Harvard Business School Case 624-034, November 2023. (Revised April 2025.)
- October 2023
- Article
Innovation on Wings: When Do Nonstop Flights Matter for Global Innovation?
By: Dany Bahar, Prithwiraj Choudhury, Do Yoon Kim and Wesley Koo
We study whether, when, and how better connectivity through nonstop flights leads to positive innovation outcomes for firms in the global context. Using unique data of all flights emanating from 5,015 airports around the globe from 2005 to 2015 and exploiting a... View Details
Keywords: Nonstop Flights; Collaborative Innovation and Invention; Patents; Research and Development; Air Transportation Industry
Bahar, Dany, Prithwiraj Choudhury, Do Yoon Kim, and Wesley Koo. "Innovation on Wings: When Do Nonstop Flights Matter for Global Innovation?" Management Science 69, no. 10 (October 2023): 6202–6223.
- August 2020
- Case
Ready for Take-Off at Jet It
By: Gary P. Pisano, Hise Gibson and Nicole Gilmore
This case examines the business model and growth of a start-up company in the private aviation industry. In June 2020, amidst the COVID crisis, the company's co-founder and CEO must make a decision regarding an order of new jets that will significantly expand the... View Details
Keywords: Capacity Planning; Business Startups; Business Model; Growth and Development Strategy; Air Transportation Industry
Pisano, Gary P., Hise Gibson, and Nicole Gilmore. "Ready for Take-Off at Jet It." Harvard Business School Case 621-036, August 2020.
- Article
Towards a Single European Sky
By: Yael Grushka-Cockayne and Bert De Reyck
We describe an integrated decision-making framework and model that we developed to aid EUROCONTROL, the European air traffic management organization, in its vital role of constructing a single unified European sky. Combining multicriteria decision analysis with... View Details
Grushka-Cockayne, Yael, and Bert De Reyck. "Towards a Single European Sky." Interfaces 39, no. 5 (September–October 2009): 400–414.
- January 2018
- Case
Flying into the Future: HondaJet
By: Gary P. Pisano and Jesse Shulman
This cases examine Honda’s diversification into the light jet market. In 1985, Honda initiated a secret program to develop a small jet. Over the years, the program had many ups and downs (it was almost canceled several times). Then, a breakthrough in the configuration... View Details
Keywords: Diversification; Technological Innovation; Growth and Development Strategy; Innovation and Management; Air Transportation Industry
Pisano, Gary P., and Jesse Shulman. "Flying into the Future: HondaJet." Harvard Business School Case 618-012, January 2018.
- November 2017
- Supplement
Merging American Airlines and US Airways (B)
By: David G. Fubini, David A. Garvin and Carin-Isabel Knoop
Exhibit to Merging American Airlines and US Airways (A) case. In February 2013, US Airways announced that it would merge with American Airlines to create the world’s largest airline. Doug Parker, the CEO of US Airways, would become CEO of the new American Airlines... View Details
Keywords: Airlines; Merger; Takeover; Integration Strategy; Merger Integration; Mergers and Acquisitions; Decision Making; Governance; Management Teams; Operations; Organizational Culture; Air Transportation Industry; United States
Fubini, David G., David A. Garvin, and Carin-Isabel Knoop. "Merging American Airlines and US Airways (B)." Harvard Business School Supplement 418-036, November 2017.
- July 1997 (Revised February 1998)
- Case
Depreciation at Delta Air Lines and Singapore Airlines (B)
By: William J. Bruns Jr. and Jeremy Cott
Supplements the (A) case. View Details
Keywords: Air Transportation Industry
Bruns, William J., Jr., and Jeremy Cott. "Depreciation at Delta Air Lines and Singapore Airlines (B)." Harvard Business School Case 198-002, July 1997. (Revised February 1998.)
- August 2014 (Revised September 2016)
- Case
ANA (A)
By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
Chung, Doug J., and Mayuka Yamazaki. "ANA (A)." Harvard Business School Case 515-034, August 2014. (Revised September 2016.)
- November 1994 (Revised August 1995)
- Supplement
Canadian Airlines: Reservations About Its Future (B)
By: F. Warren McFarlan, Duncan G. Copeland and Chris L Marshall
McFarlan, F. Warren, Duncan G. Copeland, and Chris L Marshall. "Canadian Airlines: Reservations About Its Future (B)." Harvard Business School Supplement 195-102, November 1994. (Revised August 1995.)