Publications

November 1989
Supplement

Jan Carlzon, SAS, Video

By: John P. Kotter

Presents Jan Carlzon, Scandinavian Airline's (SAS) CEO, answering questions from executives in February of 1989. View Details

Keywords: Management Teams; Air Transportation Industry

March 1995 (Revised October 1995)
Case

U.S. Airline Industry in 1995, The

Describes the economic logic leading to the deregulation of the U.S. airline industry in 1978 and subsequent competitive developments. The roles of computerized reservation systems, airport hubs, route strategies, and fleet management are raised as unanticipated... View Details

Keywords: Industry Growth; Competitive Advantage; Air Transportation Industry; United States

June 1994 (Revised March 1995)
Supplement

Swissair's Alliances (B)--1991-94

By: David B. Yoffie

Updates the company's progress in increasing cooperation with its partners in the European Quality Alliance and Global Excellence Alliance. A rewritten version of an earlier supplement. View Details

Keywords: Partners and Partnerships; Alliances; Globalization; Air Transportation Industry

June 1994 (Revised March 1995)
Case

Swissair's Alliances (A)

By: David B. Yoffie

Swissair established two alliance networks in 1989 in order to improve its competitiveness. In order to evaluate the benefits of the alliances, Swissair's history, products, and cost structure are described, as is the international airline industry and the major... View Details

Keywords: Alliances; Competitive Strategy; Globalization; Air Transportation Industry

June 1994
Supplement

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (B)

By: David B. Yoffie

Updates the (A) case. View Details

Keywords: Commercialization; Competition; Air Transportation Industry

December 1979 (Revised July 1982)
Case

Trans World Airlines (A) (Condensed)

By: Wickham Skinner and Robert Rodat

Keywords: Air Transportation Industry

November 1991
Case

British Airways: ""The World's Biggest Offer""

By: Stephen A. Greyser

Keywords: Air Transportation Industry

November 1990
Case

Eastern Airlines: The ""Fight Back"" Campaign

By: Stephen A. Greyser and Norman Klein

Keywords: Advertising Campaigns; Air Transportation Industry

April 1981 (Revised January 1987)
Case

Atlantic Aviation Corp.: Westwind Division

Raises issues on monitoring and controlling flight demonstration costs for the Westwind business jet. Atlantic's marketing vice president is concerned about rising demonstration costs, but doesn't wish to deny solid prospects an evaluation ride. He asks the general... View Details

Keywords: Cost Management; Product Marketing; Air Transportation Industry

December 1974
Case

Southwest Airlines (B)

Describes Southwest's response to a competitive fare cut and the results, bringing the action up to late March 1973, when management must make additional decisions on marketing strategy with both short- and long-range implications. Southwest Airlines (C) should not be... View Details

Keywords: Competition; Marketing Strategy; Air Transportation Industry

May 1992 (Revised May 1993)
Supplement

Jan Carlzon: CEO at SAS (B)

By: Christopher A. Bartlett

Summarizes Carlzon's new focus externally on building alliances and acquiring travel service companies. Describes the financial problems resulting from the recession and the Gulf War crisis. Designed as an in-class handout to highlight the long-term management... View Details

Keywords: Acquisition; Financial Crisis; Problems and Challenges; Planning; Leadership; Alliances; Strategy; Air Transportation Industry

March 1985 (Revised December 1986)
Supplement

Eastern Air Lines, Supplement

By: George C. Lodge

Keywords: Air Transportation Industry

September 2006 (Revised August 2007)
Case

The Dubai Ports World Debacle and its Aftermath

By: Julio J. Rotemberg

Describes the political ramifications in the United States of Dubai-based DP World's acquisition of London-based Peninsular and Oriental Steam Navigation Company (P&O). Because P&O operated some port terminals in the United States, DP World obtained clearance from the... View Details

Keywords: Foreign Direct Investment; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; Government Legislation; National Security; Business and Government Relations; Ship Transportation; Dubai; United States

October 1991 (Revised August 1993)
Case

Acid Rain: Burlington Northern, Inc. (A)

By: Forest L. Reinhardt

Burlington Northern (BN) hauls low-sulfur coal from the northern Great Plains to electric utilities in the Midwest. Acid rain legislation may affect the geographic scope of BN's markets. Railroad managers need to assess the economic effects of acid rain controls and... View Details

Keywords: Rail Transportation; Environmental Sustainability; Development Economics; Government Legislation; Natural Environment; Policy; Metals and Minerals; Industry Growth; Industry Structures; Rail Industry; United States