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- All HBS Web
(2,851)
- People (2)
- News (732)
- Research (1,671)
- Events (14)
- Multimedia (23)
- Faculty Publications (781)
- 11 Feb 2002
- Research & Ideas
The Quiet Leader—and How to Be One
is to writing about difficult ethical decisions?" Or put differently, what happens in between the big decisions—which don't come along very often? For some people they come along very, very infrequently. Does this mean these people... View Details
Keywords: by Martha Lagace
- September 2022
- Background Note
On CUE: The Quest for Optimal Customer Unit Economics
By: Elie Ofek, Barak Libai and Eitan Muller
Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer’s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there... View Details
Keywords: Unit Economics; Business Startups; Performance Evaluation; Customer Value and Value Chain; Customer Relationship Management; Analysis
Ofek, Elie, Barak Libai, and Eitan Muller. "On CUE: The Quest for Optimal Customer Unit Economics." Harvard Business School Background Note 523-050, September 2022.
- 03 Oct 2007
- Research & Ideas
Dealing with the ‘Irrational’ Negotiator
they holding onto hidden interests? According to Deepak Malhotra and Max H. Bazerman, chances are the main hurdle to smooth negotiation is behind 1 of these 3 questions. When you label someone... View Details
Keywords: by Deepak Malhotra & Max H. Bazerman
- 24 Apr 2019
- Research & Ideas
The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention
Cavallo’s research didn’t extend to why prices are changing more frequently, but he has some theories. Technology like pricing algorithms has cut both the labor and decision cost of price changes. Those... View Details
- 01 Jun 2011
- News
The Best-Laid Plans
the Dimitri V. d’Arbeloff–MBA Class of 1955 chair. “In reality, there’s often an inverse correlation between those two things. Having said that, if you look at the quality... View Details
- April 1997 (Revised May 1997)
- Case
Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative
By: Dorothy A. Leonard and Carin-Isabel Knoop
In late 1994, James Down, member of Mercer's Executive Committee, has to decide whether or not he should push ahead with the writing and publication of a book on growth--at a time when the more successful business publications focus on reengineering and cost cutting.... View Details
Keywords: Technological Innovation; Organizational Culture; Business Growth and Maturation; Knowledge Management; Product Development; Information Publishing; Books; Consulting Industry; Publishing Industry
Leonard, Dorothy A., and Carin-Isabel Knoop. Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative. Harvard Business School Case 697-084, April 1997. (Revised May 1997.)
- 30 Aug 2006
- Op-Ed
The Compensation Game
payments or deferred-compensation arrangements that serve to obscure total pay. And when clubs get rid of poorly-performing players, they do not generally provide them with the equivalent View Details
Keywords: by Lucian Bebchuk & Rakesh Khurana
- 11 Mar 2024
- Blog Post
A Day in the Life: Ben Hsieh
and Windows and Intel’s strategic partnership/rivalry (Strategy). I try to read my cases in the iLab with a few classmates – we’ve built a strong community in this common space! 6:00 PM: I head back home to... View Details
- 01 Sep 2011
- News
Breaking Free from Fear of Change
office. There’s not much middle ground. What are some of the most common adverse effects that such individuals can have on an organization? When high-need-for-achievement... View Details
- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
describes a world economy increasingly integrated under a common set of rules and principles.” wrote Ian Bremmer, president and founder of Eurasia Group, in a personal... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 01 Jun 2013
- News
Minding The Gap
common practice across school systems—is informed by a realistic view of the difficulty of that task. "If you think PELP will give you all View Details
- 14 Nov 2024
- News
How the Insurance Industry Can Weather the Storms
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Liberty Mutual CEO Tim Sweeney (MBA 1991) says that 2012 was the year that climate change started... View Details
- April 2, 2018
- Article
The Right Way for Companies to Publicize Their Social Responsibility Efforts
By: Mark R. Kramer
It’s a common complaint. Companies keep trying to show the world that they are socially conscious and keep losing the battle. Anheuser-Busch and Hyundai even devoted this year’s Super Bowl ads to lauding their philanthropic efforts with decidedly mixed responses.... View Details
Kramer, Mark R. "The Right Way for Companies to Publicize Their Social Responsibility Efforts." Harvard Business Review Digital Articles (April 2, 2018).
- 2013
- Chapter
Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story
By: Jill Avery
Throughout history, marketers have created gendered brands, creating their brands and the stories they crafted about them in their advertising to appeal either to men or to women. Gendered brands deliver value to consumers, and therefore, deliver value to marketers.... View Details
Keywords: Consumer Behavior; Brands; Brand Positioning; Brand Equity; Brand Management; Advertising Campaigns; Customer Focus and Relationships; Marketing; Brands and Branding; Marketing Strategy; Auto Industry; Consumer Products Industry
Avery, Jill. "Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story." In Consumer Behavior: Human Pursuit of Happiness in a World of Goods. 3rd ed. by Jill Avery, Robert Kozinets, Arch Woodside, Banwari Mittal, and Priya Raghubir, 645–649. Cincinnati: Open Mentis, 2013.
- 01 Dec 2001
- News
HBS Alumni Association Board of Directors: President's Report
External Relations and the School's CFO, about the current "State of the School" regarding alumni outreach, fundraising, and current programmatic... View Details
- 15 Dec 2015
- News
Consider This: Without Immigrants, There Would Be No Google
- 25 Jun 2024
- Research & Ideas
Rapport: The Hidden Advantage That Women Managers Bring to Teams
points to differences in the instincts and baseline soft skills of men and women when they approach managerial roles and responsibilities.” The research team chose Latin... View Details
- Article
Decisions about Medication Use and Cancer Screening across Age Groups in the United States
By: Kathleen M. Fairfield, Bethany S. Gerstein, Carrie A. Levin, Vickie Stringfellow, Heidi Wierman and Mary McNaughton-Collins
Objective
To describe decision process and quality for common cancer screening and medication decisions by age group.
Methods
We included 2941 respondents to a national Internet survey who made at least one decision about colorectal, breast,... View Details
To describe decision process and quality for common cancer screening and medication decisions by age group.
Methods
We included 2941 respondents to a national Internet survey who made at least one decision about colorectal, breast,... View Details
Fairfield, Kathleen M., Bethany S. Gerstein, Carrie A. Levin, Vickie Stringfellow, Heidi Wierman, and Mary McNaughton-Collins. "Decisions about Medication Use and Cancer Screening across Age Groups in the United States." Patient Education and Counseling 98, no. 3 (March 2015): 338–343.
- 30 Oct 2018
- Blog Post
Demystifying the HBS Application
jitters. Dispelling Myths Webinar: In this webinar, current MBA students sit down with Chad to discuss common myths and misconceptions about life at HBS. View Video Application Tips Summer Series: This summer, Chad broke down each part... View Details