Testing Strategy - Publications - Faculty & Research

15 Sep 2003
Research & Ideas

The Lessons of New-Market Disruption

Teradyne: Testing Opportunity In 1994, Teradyne, a leading provider of machines that test the quality of microprocessors and other integrated circuits as they come off the assembly line, saw an opportunity... View Details

Keywords: by Clark Gilbert; Technology

10 Jun 2013
Research & Ideas

How Numbers Talk to People

problem) to examine a major change in an organization's strategy or business model. It tends to be a longer story with a greater degree of analysis over time. Sometimes Eureka stories also involve other analytical story types, just... View Details

18 Feb 2016
News

Challenge Aims to Speed Drug Trials Process

The HBS Health Care Initiative is seeking innovative ideas from the science, patient, business, and medical communities on how to transform trials for precision medicine. Through the HBS Precision Trials Challenge, it aims to bring diagnostics and therapies to market... View Details

Fast Answer

Job interview preparation

interviewer and interviewee, and information on interviewing techniques including group interview testing and panel interviewing. While the site originates from the U.K., information is relevant for business interview situations... View Details

01 Jun 2020
What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

pandemic provided an opportunity to test some of their ideas. Don’t get me wrong. I’m quite sure that Amazon will get those eight percentage points of share back quickly. But what Walmart and Target accomplished raises questions about... View Details

Keywords: by James Heskett; Retail

11 Mar 2008
First Look

First Look: March 11, 2008

implementation of an innovative, but ultimately unsuccessful strategy. Quarterly strategic reviews, based in part on the firm's balanced scorecard, led executives at Store24 to identify problems with, and eventually abandon, this strategy... View Details

Keywords: Martha Lagace

2013
Article

Planning Prompts as a Means of Increasing Preventive Screening Rates

By: Katherine L Milkman, John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian

Keywords: Reminder Systems; Communication; Economics; Behavioral; Primary Prevention; Colonoscopy; Memory; Behavior; Health Care and Treatment; Health Testing and Trials; Communication Strategy; Health Industry

October 2020
Teaching Plan

Merck: COVID-19 Vaccines

By: Willy C. Shih

COVID-19 infections were still climbing across the U.S. and many other parts of the world in September 2020, and it seemed that every time Ken Frazier, the CEO of Merck & Co. consented to an interview in recent months he always seemed to hear the same question,... View Details

Keywords: Vaccines; Health Pandemics; Health Testing and Trials; Innovation and Management; Innovation Strategy; Research and Development; Business Strategy; Pharmaceutical Industry; United States

Citation

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Profile

Lindsay Hyde

chance to test strategies on the ground,” Lindsay says, “gives you so much more insight than working with theory alone.” Exploring options for social enterprise “The whole reason I came to business school,”... View Details

29 May 2013
Blog Post

It’s going to be a beautiful summer…

to the technology side of things. Specifically, I am interning in the Direct (dot com) Marketing group and working on developing an A/B testing and targeting strategy for the company. In simple terms, A/B... View Details

Keywords: Consumer Products / Retail

23 Sep 2010
News

How Did You Spend Your Summer Vacation?

hoping to test out a special area of interest or potential career path. Others looked abroad, pursuing their interests in solving business and social problems in the developing world. Canadians Alyza Keshavjee and Ameel Somani spent their... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

19 Sep 2006
First Look

First Look: September 19, 2006

Harvard Business School Case 506-054 Takashimaya, the largest department store in Japan, was suffering from declining sales. CEO Koji Suzuki had succeeded in instituting changes to cut costs. However, Suzuki needed to come up with a View Details

Keywords: Sean Silverthorne

16 Feb 2011
News

Healthy Growth

Ayers After gaining experience in strategy consulting, M&As, systems engineering, and running a multibillion-dollar refrigeration company, Jonathan Ayers (MBA ‘83) has come full circle to a job that relates to his Yale undergraduate major... View Details

Keywords: veterinary medicine; Health, Social Assistance

30 Dec 2013
Research & Ideas

Most Popular Articles of 2013

alleviate congestion, and can actually increase it. Research by Jillian Berry Jaeker, Anita L. Tucker, and Michael H. Lee. Applying Random Coefficient Models to Strategy Research: Testing For Firm... View Details

Keywords: by Staff

Profile

Rachel Silverstein

the timing never felt right." At the same time, her career was progressing. After five years with two corporate giants, Dell and American Express, she tested the startup waters. "I had an itch to do something entrepreneurial,... View Details

Keywords: Financial Services; Retail/Hospitality; CPG

19 Apr 2018
News

One Last Pitch

2015) appeared nervous yet confident as he took the stage and began his pitch to the energized audience of more than 500. Gastfriend spoke of a friend, Anna, who was addicted to opioids. He watched her struggle with the indignity of recovery as she was forced to take... View Details

Keywords: Jennifer Myers

01 Dec 2015
News

Truth in Lending

Illustration by Jon Krause What percentage of managers do you think steal from their companies? Your answer to that question can tell a financial institution a lot about your creditworthiness, says DJ DiDonna (MBA 2010), cofounder and chief View Details

Keywords: April White

29 Dec 2019
Research & Ideas

Read Our Most Popular Research Stories of 2019

buyouts on target firms and their workers vary greatly by deal type and market conditions. Experimentation and Startup Performance: Evidence from A/B Testing An analysis of the adoption of A/B testing... View Details

Keywords: by Sean Silverthorne

15 Oct 2024
Research & Ideas

We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?

strategies—external aids like Internet blockers, nicotine patches, and swear jars. At the same time, studies show that few people use these supportive strategies. Why? “We know these kinds of strategies are helpful, and we know they tend... View Details

Keywords: by Michael Blanding

26 Oct 2009
Lessons from the Classroom

The New Deal: Negotiauctions

known, unknown, and potential competitors. In February 2010, Subramanian will publish Negotiauctions: New Dealmaking Strategies for a Competitive Marketplace, a book that draws on his experience studying and advising on complex corporate... View Details

Keywords: by Julia Hanna

Publications