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  • 31 Oct 2019
  • Blog Post

5 Things on My Mind in the Second Year of the MS/MBA: Engineering Sciences Program

lessons from both engineering and business. Upon realizing that I will learn how to build the product, as well as how to launch a venture based on the product, I knew I wanted to be part of the first cohort of the MS/MBA program.  Last... View Details
  • Program

Launching New Ventures

Summary Successful entrepreneurship takes more than an innovative idea—it also requires the right mindset and skillset. Whether you're developing new business, launching new ventures, or building an entrepreneurial culture within a larger... View Details
  • Program

Aligning Strategy and Sales

based on customer profitability Build and nurture the best sales talent and go-to-market approach for each product or segment Translate your corporate strategy into sales strategies, tasks, and processes View Details
  • Program

Disruptive Innovation

Summary More than 20 years ago, late HBS professor Clayton Christensen introduced a revolutionary concept that transformed the business world and is still widely applied today: disruptive innovation. In this program, Christensen's team... View Details
  • 24 Oct 2023
  • HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

formerly enslaved people born in Louisiana in 1867, Sarah Breedlove was an orphan by seven and a widowed single mother by 19. She was determined to escape the poverty and violence of her childhood, and moved to St. Louis with her young daughter to View Details
Keywords: by Avery Forman
  • May 2022
  • Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
Related
  • Program

Rising Generation in the Family Enterprise

responsibility into plans for the future Expand your personal and professional network Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries around the globe Build... View Details
  • 17 May 2018
  • Blog Post

HBS/HKS Alum Regan Turner on Empowering Veterans

preconceived notions about veterans: that we all have PTSD, are unemployed, etc. So, I’m often combatting those narratives before I can get down to the real task at hand. I’ve also had to work with a remote team to View Details
  • 20 Feb 2020
  • Blog Post

Know Your Audience – Recruiting HBS Students for Technology

The “Know Your Audience” series on the HBS Recruiting Blog highlights trends in recruiting for various industries. Learn more about student interest, effective recruiting strategies, and best practices from HBS staff dedicated to your industry. Meet the View Details
Keywords: Technology
  • 16 Jan 2018
  • Blog Post

How Can I Prepare to Apply for Financial Aid at HBS?

situation and provide you a need-based scholarship if you are eligible. About 50% of students at HBS receive need-based HBS Scholarships. You will also work with our team to secure whatever loans are required to cover the full cost of the... View Details
  • Program

Managing Innovation

Reevaluate your portfolio of products and services as market conditions evolve Design a strategy for deciding which projects to pursue Bring new offerings to market faster and more efficiently Create new opportunities for innovation Build... View Details
  • Program

Leading Global Businesses

Lead with self-awareness, cultural sensitivity, and empathy Develop a global leadership team that reflects the diversity of its global customers Align people around your company's purpose and values Build... View Details
  • 22 Aug 2016
  • Research & Ideas

Master the One-on-One Meeting

who makes time for their team members—especially those who are also leaders—is less likely to suffer poor team performance because of ambiguity and mistrust. Each 1:1 is an opportunity to clarify the goals... View Details
Keywords: by Julia B. Austin
  • Program

Families in Business

practices, and family structures. Collaborating with family members and colleagues to build an action plan for your business, you’ll shape your family’s future and prepare to lead your business through each stage of growth. Family... View Details

    Michael A. Wheeler

    Mike Wheeler joined the HBS faculty in 1993 and has taught extensively in its MBA, Executive, and distance learning programs. His highly interactive 8-week/40-hour HBS Online Negotiation... View Details

    Keywords: arts; construction; e-commerce industry; energy; federal government; green technology; internet; legal services; nonprofit industry; petroleum; pharmaceuticals; publishing industry; real estate; service industry; sports; state government; utilities
    • August 2022 (Revised January 2025)
    • Case

    NOW PT (A): Should We Invest?

    By: George A Riedel, Amy Klopfenstein and Mel Martin
    In fall 2021, a team of students from the HBS Impact Investing Fund considered Neurologic Optimal Wellness Physical Therapy (NOW PT) for a potential investment. Dr. Banks, the founder of NOW PT, drove to visit patients. She sought an investment from the fund to open a... View Details
    Keywords: Entrepreneurship; Social Entrepreneurship; Finance; Investment; Health; Health Care and Treatment; Medical Specialties; Buildings and Facilities; Health Industry; Financial Services Industry; North and Central America; United States; Massachusetts
    Related
    • Program

    Foundations of Private Equity and Venture Capital

    executives from various backgrounds, industries, and countries across the globe Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions Who Should Attend... View Details
    Keywords: Finance; Finance
    • Program

    The HR-Executive Suite Connection

    management to engage fully in every aspect of senior leadership discussions. As you analyze the core business challenges and opportunities that arise in typical executive committee meetings, you will improve your ability to build and... View Details
    • Program

    Making Corporate Boards More Effective

    efforts. Details Strengthen the impact of your corporate board Achieve trust through more positive relationships within the board and with the management team Create more efficient governance processes Make the most of each board member's... View Details
    • Program

    Transforming Customer Experiences

    industries, and countries across the globe Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions Who Should Attend Senior executives in either B2C or B2B... View Details