Publications

Publications

Filter Results: (1,460) Arrow Down
Filter Results: (1,460) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 34 of 1,460 Results →
  • Web

Agents of Change: The Founding of the AASU - The Golden Age of Black Business

pioneering contributions to the field of target marketing as vice president for special markets. Fitzhugh was long recognized and revered for his role as a mentor and for the impact he made on the lives of... View Details
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

style, and thus set prices that limit market penetration. The winning strategy diverges from this approach in almost every respect. When innovators develop products that people want to pull into their lives, they create View Details
Keywords: Sean Silverthorne
  • 19 Apr 2004
  • Research & Ideas

Birth of the American Salesman

they became customers of that company and were targeted for follow-up calls or for more promotional material. They also became familiar with the product and were likely, unless disappointed with it, to continue to purchase from the... View Details
Keywords: by Laura Linard
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

therefore, had to choose which group to target as this would dictate future product development efforts. With the planned launch date quickly approaching, the target market... View Details
Keywords: Sean Silverthorne
  • 08 Sep 2014
  • Research & Ideas

The Strategic Way To Hire a Sales Team

equivalent of the entire sales force must be replaced at many firms every four years or so. And the time frame shrinks if and when companies increase revenue targets. So while strategy should drive search and selection, the exigencies of time and labor View Details
Keywords: by Carmen Nobel
  • Web

Fostering Innovation in Life Sciences - Health Care

SCIENCE ENTREPRENEURSHIP is led by Professor Peter Barrett , and provides a select group of alumni with the opportunity to work with Harvard inventors to promote the commercialization of life science technologies with significant market... View Details
  • 06 Nov 2007
  • First Look

First Look: November 6, 2007

  Working PapersThe Effects of a Centralized Clearinghouse on Job Placement, Wages, and Hiring Practices Authors:Muriel Niederle and Alvin E. Roth Abstract New gastroenterologists participated in a labor market clearinghouse (a... View Details
Keywords: Sean Silverthorne
  • Blog

Recent Insights from HBS Podcasts

isn’t your thing, you can still take advantage of them, as many of our podcasts provide full transcripts as well. Managing Electricity to Meet Net Zero Targets In this episode of Climate Rising, hosted by HBS professor Mike Toffel, two... View Details
  • 29 Jul 2021
  • Blog Post

Exploring the Intersection of Business & Health Care: Summer Fellow Derek Soled (MD/MBA 2022)

designing interventions to increase vaccination levels for specific populations. I am helping reach vulnerable groups such as older immigrant adults, incarcerated adults, and home health workers, using focus groups and other market... View Details
  • Web

Research - Behavioral Finance & Financial Stability

market participants and the financial press. Monetary policy announcements are analyzed word by word for clues to the central bank's future actions. Such scrutiny seems inconsistent to interest rate setting models in which policy makers... View Details
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

School Note 208-037 Provides the background and high-level situation of private equity in emerging markets as of the end of 2006. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208037 PlaNet Finance:... View Details
Keywords: Martha Lagace
  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55409 Harvard Business School Case 119-023 Chateau Winery (A): Unsupervised Learning This case follows Bill Booth, marketing manager of a regional wine distributor, as he applies... View Details
Keywords: Dina Gerdeman
  • May 2008
  • Article

When Winning Is Everything

By: Deepak Malhotra, Gillian Ku and J. Keith Murnighan
In the heat of competition, executives can easily become obsessed with beating their rivals. This adrenaline-fueled emotional state, which the authors call competitive arousal, often leads to bad decisions. Managers can minimize the potential for competitive arousal... View Details
Keywords: Decision Choices and Conditions; Auctions; Bids and Bidding; Behavior; Emotions; Personal Characteristics; Competitive Strategy; Competitive Advantage
Related
  • 02 Jul 2013
  • First Look

First Look: July 2

positive earnings surprises and positive analyst revisions in the months following passage of the bill, as well as significantly higher future sales and profitability. We show that the more complex the legislation, the more difficulty the View Details
Keywords: Anna Secino
  • 12 Dec 2011
  • HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

that Clocky wouldn't even hit the market until 2007. “I would kill Clocky in about two days." —Diane Sawyer At that point, the device was just a project that Gauri Nanda, a graduate student at MIT's Media Lab, had developed for an... View Details
Keywords: by Carmen Nobel; Consumer Products
  • January 2009 (Revised January 2010)
  • Case

Responding to the Wii?

By: Andrei Hagiu and Hanna Halaburda
After years of gaming console industry leadership, how should Sony respond to the overwhelming success of competitor Nintendo's user-friendly Wii over Sony's high-tech PlayStation 3? It was August 2008 and Kazuo Hirai, chief executive of Sony Computer Entertainment... View Details
Keywords: Games, Gaming, and Gambling; Two-Sided Platforms; Industry Structures; Competitive Strategy; Electronics Industry; Video Game Industry
Related
  • 23 Sep 2022
  • Research & Ideas

8 Strategies to Sustain Business Innovation

fail to meet their projected targets and 75 percent of new products fail.” McDonald and co-author Christopher Bingham explore eight central tensions in the new book, Productive Tensions: How Every Leader Can Tackle Innovation’s Toughest... View Details
Keywords: by Lane Lambert
  • 2011
  • Working Paper

Fairness, Efficiency and Flexibility in Organ Allocation for Kidney Transplantation

By: Dimitris Bertsimas, Vivek F. Farias and Nikolaos Trichakis
We propose a scalable, data-driven method for designing national policies for the allocation of deceased donor kidneys to patients on a waiting list, in a fair and efficient way. We focus on policies that have the same form as the one currently used in the U.S. In... View Details
Keywords: Fairness; Policy; Health Disorders; Marketplace Matching; Performance Effectiveness; Rank and Position; Health Industry; United States
Related
  • 28 Sep 2011
  • Research & Ideas

The Profit Power of Corporate Culture

arises because little research has been targeted at trying to quantify its importance on performance. In his new book, The Culture Cycle: How to Shape the Unseen Force that Transforms Performance, HBS Professor Emeritus James L. Heskett... View Details
Keywords: by Sean Silverthorne
  • 22 May 2017
  • Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

marketing thing for your target audience, but nobody’s going to drive their kids around in a car with suicide doors.” Team Pan Am sought to revive the brand of the beloved but defunct airline with Worldport,... View Details
Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism