Sustainable Strategy - Publications - Faculty & Research - Harvard Business School

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January 2021 (Revised March 2021)
Case

Jumia's Path to Profitability

By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu

The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company... View Details

January 2012 (Revised September 2015)
Case

Tough Decisions at Marks and Spencer

By: George Serafeim

In 2007, under the leadership of CEO Stuart Rose, the iconic British retailer Marks and Spencer, with great fanfare, announced its "Plan A" initiative. Based on the five essential pillars of climate change, waste, sustainable materials, fair partnership, and health,... View Details

Keywords: Decision Making; Environmental Sustainability; Corporate Social Responsibility and Impact; Corporate Strategy; Retail Industry

February 2001 (Revised February 2002)
Case

Estee Lauder and the Market for Prestige Cosmetics

By: Nancy F. Koehn

Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular... View Details

Keywords: Fluctuation; Organizational Change and Adaptation; Market Entry and Exit; Entrepreneurship; Luxury; Business Strategy; Society; Beauty and Cosmetics Industry; United States

2020
Working Paper

How to Build Enduring Brands in the Digital Age

By: David J. Collis and William Collis

What makes a brand last? It’s a deceptively simple question, but its answer separates sustainable success from eventual obscurity. Almost every company devotes significant resources to defining their brand. But few ask the more important question: how to... View Details

Keywords: Brands and Branding; Adaptation; Strategy

23 Nov 1999
Research & Ideas

The Future of the Venture Capital Cycle

long-run supply and demand conditions. In the short run, intense competition between private-equity groups may lead to a willingness to pay a premium for certain types of firms (e.g., firms specializing in tools and content for the Internet). This is unlikely to be a... View Details

Keywords: by Paul A. Gompers & Josh Lerner; Financial Services

May 2011 (Revised January 2012)
Supplement

OPOWER: Increasing Energy Efficiency through Normative Influence (B)

By: Maarten W. Bos, Amy J.C. Cuddy and Kyle Todd Doherty

The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details

Keywords: Energy Conservation

March 2022
Case

Talent@Tencent

By: Tarun Khanna, Shu Lin and Nancy Hua Dai

On November 11, 2016, Xi Dan, Senior Vice President of Tencent, and Ma Yongwu, Dean of Tencent Academy, were discussing how Tencent could develop new capabilities to sustain its growth miracle and entry into new technologies, expansion into B2B businesses, and... View Details

Keywords: B2B; Talent and Talent Management; Training; Emerging Markets; Entrepreneurship; Globalization; Human Resources; Innovation and Management; Leadership Development; Business Strategy; Information Technology; Internet and the Web; China

June 2024 (Revised December 2024)
Case

Climate Governance at Linde plc (A)

By: Lynn S. Paine, Suraj Srinivasan, Emilie Billaud and Vincent Dessain

In July 2023, the Linde plc board of directors' sustainability committee convened in London to review the company's environmental performance, with a focus on decarbonization and clean energy. Linde was the world's largest industrial gas supplier, with a workforce of... View Details

Keywords: Climate Change; Environmental Sustainability; Green Technology; Multinational Firms and Management; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governing and Advisory Boards; Compensation and Benefits; Innovation Strategy; Leading Change; Goals and Objectives; Business and Shareholder Relations; Chemical Industry; United States; Germany; Europe; North America; London

08 Jun 2012
Working Paper Summaries

Location Choices Under Strategic Interactions

Keywords: by Juan Alcacer

July 2022
Article

A Strategic View of Team Learning in Organizations

By: Jean-François Harvey, Henrik Bresman, Amy C. Edmondson and Gary P. Pisano

Research in strategic management and organizational behavior has increasingly focused on understanding how organizations achieve and sustain performance in fast-changing environments. Strategy research suggests that senior managers, through their decisions, influence... View Details

Keywords: Strategic Management; Organization Behavior; Teams; Organizational Capabilities; Groups and Teams; Learning; Management; Decision Making; Performance; Organizational Design

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Rebecca Henderson Videos

By: Rebecca M. Henderson

"Reimagining Capitalism" USM Foundation 2018

"Rebecca Henderson: Professor, Harvard University" The Innovation Centre 2017

"View Details

August 2015 (Revised May 2017)
Case

TSG Hoffenheim: Football in the Age of Analytics

By: Feng Zhu, Karim R. Lakhani, Sascha L. Schmidt and Kerry Herman

In 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small... View Details

Keywords: Information Technology; Measurement and Metrics; Sports; Sports Industry

October 2003 (Revised November 2006)
Case

GE's Talent Machine: The Making of a CEO

By: Christopher A. Bartlett and Andrew N. McLean

GE believes its ability to develop management talent is a core competency that represents a source of sustainable competitive advantage. This case traces the development of GE's rich system of human resource policies and practices under five CEOs in the post-war era,... View Details

Keywords: Decision Choices and Conditions; Capital; Selection and Staffing; Leadership Development; Management Succession; Corporate Strategy

16 Jul 2012
Research & Ideas

Book Excerpt: ‘The Strategist’

the next steps specified, the job of the strategist is finished. All that remains to be done is to implement the plan and defend the sustainable competitive advantage it has wrought. Or at least that's the positive take on the story. But,... View Details

Keywords: by Cynthia A. Montgomery

March 2022
Supplement

Pakistan Rising: Bazaar's Growth Story (B)

By: Paul A. Gompers and Gamze Yucaoglu

The case opens in January 2022 as Hamza Jawaid and Saad Jangda, co-founders of Bazaar technologies (Bazaar), the Pakistani high growth B2B e-commerce marketplace, are looking over the performance of the newly launched “buy now, play later” feature. The traction looks... View Details

Keywords: B2B; Business Model; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Value Creation; Globalization; Competition; Expansion; Profit; Resource Allocation; Diversification; Corporate Strategy; Pakistan

February 1995
Case

Promus Companies, The: Harrah's Casinos

By: Stephen P. Bradley and Takia Mahmood

Provides an overview of the U.S. gambling industry and the rapid expansion of gambling beyond Nevada and New Jersey since 1988. Focuses on Harrah's, a traditional top-tier casino company, which was the first to aggressively expand into emerging gaming markets and that... View Details

Keywords: Emerging Markets; Competitive Advantage; Corporate Strategy; Expansion; Las Vegas; New Jersey

2015
Book

Leading Sustainable Change: An Organizational Perspective

By: Rebecca Henderson, Ranjay Gulati and Michael Tushman

The business case for acting sustainably is becoming increasingly compelling—reducing our global footprint to sustainable levels is the defining issue of our times, and it is one that can only be addressed with the active participation of the private sector. However,... View Details

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2016
Working Paper

Innovation Adoption and Organizational Identity: Identity Dynamism as a Strategic Resource for Top Management Team Decision Making

By: Ryan Raffaelli, Mary Ann Glynn and Michael Tushman

Organizations continuously face decisions about whether to adopt radical innovations. We examine the relationship between innovation adoption and identity, linking identity with firm strategy to explain innovation adoption over time. We conceptualize identity as... View Details

Keywords: Dynamic Managerial Capabilities; Organizational Identity; Innovation Adoption; Mission and Purpose; Organizational Culture; Innovation and Invention; Adoption

November 2023
Case

Axie Infinity: Video Game Meets Blockchain

By: Marco Di Maggio and Wenyao Sha

The narrative unfolds from the perspective of Sky Mavis's leadership team, facing a high-stakes, rapidly evolving digital frontier. They navigate the exhilarating yet tumultuous journey of Axie Infinity, balancing innovation with sustainability. It explores the game's... View Details

Keywords: Blockchain; Business Model; Games, Gaming, and Gambling; Currency; Innovation and Management; Business Strategy; Video Game Industry

William R. Kerr

William Kerr is the D’Arbeloff Professor of Business Administration at Harvard Business School. Bill is Senior Associate Dean for Faculty Development and Research, co-director of Harvard’s Managing the Future of Work initiative, and faculty chair of the... View Details

Keywords: communications; computer; consulting; high technology; information technology industry; management consulting; manufacturing; telecommunications; venture capital industry

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