Publications

28 Mar 2023
Cold Call Podcast

BMW’s Decarbonization Strategy: Sustainable for the Environment and the Bottom Line

Keywords: Re: Shirley Lu; Transportation; Auto; Battery

November 1994 (Revised September 1996)
Case

RiceSelect

By: Alvin J. Silk and Mary Shelman

In August 1994, Robin Andrews, President of RiceTec, Inc., faces a critical decision that will affect his firm's future: what policy should RiceTec follow for supplying grocery retailers with private label merchandise? RiceTec, a small privately owned firm engaged in... View Details

Keywords: Cash Flow; Leadership; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Supply Chain Management; Private Ownership; Research and Development; Conflict Management; Agriculture and Agribusiness Industry; Retail Industry

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12 Feb 2021
News

The Commercial Space Age Is Here

August 1996 (Revised May 1997)
Case

Delta & Pine Land: Measuring the Value of Transgenic Cotton

By: Ray A. Goldberg and Charlotte A. Tasker

Discusses the joint venture between two companies with different capabilities: 1) technology provider and 2) transportation agent. Discusses how to capture value from joint venture and biotechnology: 1) who are winners and who are losers; 2) how much value can/should... View Details

Keywords: Agribusiness; Joint Ventures; Marketing Strategy; Supply Chain Management; Performance Consistency; Information Technology; Transportation; Valuation; Biotechnology Industry

01 Mar 2016
News

What if we had a Secretary of the Future?

May 2018
Article

Managing the Family Firm: Evidence from CEOs at Work

By: Oriana Bandiera, Renata Lemos, Andrea Prat and Raffaella Sadun

We present evidence on the labor supply of CEOs and on whether family and professional CEOs differ on this dimension. We do so through a new survey instrument that allows us to codify CEOs’ diaries in a detailed and comparable fashion and to build a bottom-up measure... View Details

Keywords: Performance Productivity; Family Ownership; Management

SSRN

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2010
Working Paper

When Open Architecture Beats Closed: The Entrepreneurial Use of Architectural Knowledge

By: Carliss Y. Baldwin

This paper describes how entrepreneurial firms can use superior architectural knowledge to open up a technical system to gain strategic advantage. The strategy involves, first, identifying "bottlenecks" in the existing system, and then creating a new open architecture... View Details

Keywords: Entrepreneurship; Investment Return; Growth and Development Strategy; Product Design; Organizational Design; Competitive Advantage; Technology Industry

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October 2014
Technical Note

Legal Hazards of Product Launches

By: Lena Goldberg and Annelena Lobb

This note considers common legal pitfalls associated with the launch of new products. A series of questions are presented that companies poised to launch a product should keep in mind. Questions about advertising, pricing, and branding are explored, as well as who in a... View Details

Keywords: Entrepreneurship; Product Launch; Legal Liability

17 Aug 2016
Working Paper Summaries

The Empirical Economics of Online Attention

Keywords: by Andre Boik, Shane Greenstein, and Jeffrey Prince; Media & Broadcasting

Teaching Interest

Technology and Operations Management

By: Chiara Farronato

This course is taught in the MBA required curriculum. It provides students with the foundations necessary to be effective operating managers. During the course students learn to analyze decisions that drive the design, planning, and execution of the activities that... View Details

Keywords: Technology; Operations Management; Innovation

September 2019
Article

Optimizing Reserves in School Choice: A Dynamic Programming Approach

By: Franklyn Wang, Ravi Jagadeesan and Scott Duke Kominers

We introduce a new model of school choice with reserves in which a social planner is constrained by a limited supply of reserve seats and tries to find an optimal matching according to a social welfare function. We construct the optimal distribution of reserves via a... View Details

Keywords: Matching; Reserves; Dynamic Programming; Marketplace Matching; Mathematical Methods

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April 2023
Case

Fizzy Fusion: When Data-Driven Decision Making Failed

By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li

This is a case about a fictional New York beverage company called Fizzy Fusion. The business is facing supply chain and inventory management challenges with its new product, SparklingSip. Despite seeking help from a data science consulting firm, the machine learning... View Details

Keywords: Supply Chain Management; Production; Risk and Uncertainty; Analytics and Data Science; Food and Beverage Industry

February 2000 (Revised December 2000)
Case

Staples.com

By: Thomas R. Eisenmann, Joanna M. Jacobson and Gillian Morris

Staples.com, the online unit of the U.S. office supplies retailing chain Staples, faces a range of strategic and organizational issues as it accelerates its growth. Should it pursue only existing Staples customers or consumers who do not shop in Staples stores? How... View Details

Keywords: Supply Chain; Business Units; Business Model; Growth and Development; Internet and the Web; Entrepreneurship; Business Strategy; Service Industry; United States

December 2014
Supplement

Aspen Skiing Company Video Supplement

By: Michael W. Toffel

Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details

Keywords: Conflict of Interests; Climate Change; Supply Chain Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Tourism Industry; Entertainment and Recreation Industry; Aspen