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Show Results For
- All HBS Web
(960)
- People (2)
- News (242)
- Research (583)
- Multimedia (5)
- Faculty Publications (197)
- 02 Aug 2011
- First Look
First Look: August 2
manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would have predicted the success of the path it has taken. For... View Details
Keywords: Sean Silverthorne
- 23 Jan 2019
- Sharpening Your Skills
Sports: Lessons for Managers
the most recognized sports brands in the world. Here's how he did it. In the Future of Sports Investing, Media Is the Best Bet Sports investing is no longer just about buying teams and selling beer. Media, digital devices, and invention... View Details
- Web
Approaching Business with an Artistic Eye - Global Activities 2020
success with guerrilla art eventually led to commissions, exhibitions, and press coverage around the world. That aspiration also propelled the self-taught painter and sculptor to enroll at HBS to gain strong business and managerial... View Details
- 01 Feb 2002
- News
Europe Business Conference Forecasts the Future
Building on the success of last year's inaugural conference, the HBS European Club hosted the second annual Europe Business Conference on the HBS campus November 2-3. The event included some 50 panelists and speakers and drew over 350... View Details
- 05 Jun 2015
- Blog Post
The HBS Investment
what I thought it would be. I had a clear bright line in my mind of what the cost would mean to me: a safety net of insurance in the brand name, potentially a better job in three years after graduation, and this supposed network that I... View Details
- 26 May 2016
- News
W. James McNerney Jr., MBA 1975
Download Jim McNerney profile Return to Alumni Achievement Awards main page TIMELINE 1949 Born, Providence, Rhode Island 1971 Earns BA, American Studies, Yale University 1975 Earns MBA 1975 Joins Procter & Gamble, Brand Manager 1978 Joins... View Details
- 01 Dec 2010
- News
How to Survive Past Start-up
falter? What sets successful founders apart from those whose new ventures fail? Starting in 2008, I set out to interview hundreds of highly successful entrepreneurs in depth, hoping to reverse engineer what... View Details
- 25 Feb 2002
- Research & Ideas
MNCs in Asia: Investing in the Future
use their particular brand of shampoo after decades of investment in product development and marketing. The dot-com bubble brought practices, ambitions, and goals to China that are here to stay— Nicholas Howson, Paul, Weiss, Rifkind,... View Details
Keywords: by Julia Hanna
- 22 Dec 2015
- First Look
December 22, 2015
several years of phenomenal commercial success in France, Europe, and Japan, and in 2008, Mauboussin entered the U.S. market where the brand did not meet the expected success. It eventually closed its... View Details
Keywords: Carmen Nobel
- 16 Mar 2022
- Blog Post
Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports
that mindset, he pursued an international opportunity as a Management Consultant for Kearney in London. This role allowed him to dive deeply into marketing strategy, brand partnerships, retail, and top-line transformation while obtaining... View Details
- 01 Apr 2002
- News
Q&A - Mark Fields
Concluding a successful tenure at Mazda, Mark Fields was appointed on April 19 to head the Premier group, a London-based unit of Ford Motor Company, which controls Mazda. The Premier group, a $23 billion company, includes View Details
- 07 Apr 2015
- First Look
First Look: April 7
strategies for launching them for 10 years. In this article he draws on research on dozens of platform sites and products to offer a framework for building a successful platform business. It involves asking five basic questions: (1) Can I... View Details
Keywords: Sean Silverthorne
- 26 Jan 2024
- Blog Post
Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective
market map focus area, as long as it is aligned to Emerson’s mission and objectives,” Lichter said. “Examples include the intersection of A.I. and climate tech and sustainable construction.” Past interns have also helped portfolio companies build their go-to-market... View Details
Keywords: Nonprofit / Government
- Web
Digital Transformation - HBS Online
Courses HBS Online HBSO Others Considered more impactful than other online programs by learners* Yes No The preferred brand among prospective online learners* Yes No Reimagined the case study method through a proprietary platform... View Details
- 18 Nov 2008
- First Look
First Look: November 18, 2008
for compensation committees at public companies. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109036 Hearts on Fire—Brand Development Manager Harvard Business School Case 709-436 Hearts on Fire, a View Details
Keywords: Martha Lagace
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
norms. Multinationals had their most positive impacts on countries which already had sufficient educational levels and developed institutional structures to benefit from them. The lack of a straightforward correlation between multinational investment and economic View Details
- 15 Feb 2022
- Blog Post
Health Is Wealth | The Path To Creating A Venture
levels. Collectively, Rachel and Wallerstofer saw an opportunity to build a precision nutrition brand that was more data driven, science backed, and truly personalized. “We came together on this mission to empower individuals to leverage... View Details
- 18 Nov 2002
- Research & Ideas
Enterprising Women—a History
the exhibit and its themes. Taking a biographical approach, the exhibit profiles women entrepreneurs beginning with Eliza Lucas Pinckney, manager of a successful indigo enterprise in the mid-eighteenth century, and concludes with... View Details
Keywords: by Laura Linard
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
Raymond Burke of Indiana University took on the broader question of how to evaluate new retail technologies, uncovering insights in past technological successes and failures. Here, in an excerpt, Burke offers ten lessons retailers should... View Details
- 24 Jan 2012
- First Look
First Look: Jan. 24
Publication:Hamburger Wirtschafts-Chronik 9 (2012) Abstract This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The View Details
Keywords: Sean Silverthorne