Filter Results:
(975)
Show Results For
- All HBS Web
(975)
- People (2)
- News (255)
- Research (594)
- Multimedia (5)
- Faculty Publications (207)
Show Results For
- All HBS Web
(975)
- People (2)
- News (255)
- Research (594)
- Multimedia (5)
- Faculty Publications (207)
- 17 Mar 2015
- First Look
First Look: March 17
Susie Mulder at NIC+ZOE Susie Mulder must decide how to lead NIC+ZOE-the women's apparel brand she had recently joined as CEO-from its start-up phase into a disciplined growth phase. With growing revenues, a View Details
Keywords: Sean Silverthorne
- 12 Mar 2013
- First Look
First Look: March 12
learn some lessons from the limited success of current approaches to design their strategy in this exciting area. Do You Really Want to Be an eBay? Authors:Hagiu, Andrei, and Julian Wright Publication:Harvard Business Review Abstract Most... View Details
Keywords: Sean Silverthorne
- 16 Mar 2010
- First Look
First Look: March 16
PublicationsRenewing Unilever: Transformation and Tradition Author:Geoffrey Jones Publication:Istanbul: Is Bankasi Kultur Yayinlari, 2010, Turkish ed. Abstract Unilever's brands can now be found in one out of every two households in the... View Details
Keywords: Martha Lagace
- 10 Mar 2021
- News
In My Humble Opinion: A Timely Tension
Thoren believes there doesn’t need to be a divide between for-profit and nonprofit missions. In December 2020, she joined outdoor-clothing brand Patagonia as director of Environmental Action and Initiatives, EMEA, a position that unites... View Details
Keywords: April White
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
reviews—with the strategy. Case Study: Sport-Man Inc. We illustrate many of the alignment issues with a disguised case study, Sport-Man Inc. (SMI). The company founded in 1925 to manufacture and market men's work boots. Its early success... View Details
- 01 Mar 2007
- News
Daniel Vasella
important to the defense side as to the attacking side. Novartis has 138 drugs in its pipeline, more than any of its competitors. How has the company become so successful at creating a culture of innovation? Initially, we spent a lot of... View Details
- Web
Podcast - HBS Online
venture capital successfully. Jill Avery on Building a Winning Brand Portfolio 13 NOV 2023 | The Parlor Room What can you learn about brand portfolio strategy from Marriott's $13.3 billion acquisition of... View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
rather than creating the best content. Success comes not from making the "best" content, but from recognizing how content facilitates user connections; it comes not from protecting the value of content at all costs, but from... View Details
Keywords: Sean Silverthorne
- 14 Mar 2014
- Blog Post
Looking to the Next Decade of Change: A Recap of the 10th Annual Retail & Luxury Goods Conference
for future long-term success and growth. Speakers from all walks of retail, from mass to luxury, brick-and-mortar to e-commerce, start-up to established brand, offered his or her unique view on how interacting with consumers has and will... View Details
Keywords: Consumer Products / Retail
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
The success of American Home Products reflects a unique path of learning. The company originated with the merger of several companies in related businesses. During the seventy years following its formation in 1926, the company's senior... View Details
- 05 Jun 2007
- First Look
First Look: June 5, 2007
stake in a number of portfolio companies at Fair Market Value. As they conside whether to exercise their option to purchase Bain Capital's stake in Artisan Entertainment, the company has an extremely successful launch of "The Blair... View Details
Keywords: Martha Lagace
- 07 Apr 2003
- What Do You Think?
Should Global Business Initiatives Be Devalued?
national brand? Who's responsible for a country's national brand? To what extent is it an important factor in determining the general success of global business initiatives? If it plays a critical role, to what degree should the world's... View Details
Keywords: by James Heskett
- Profile
Alika Phipps
Succeeding in Haiti and beyond While at HBS, Alika is especially interested in marketing. “I used to think it was primarily about brand management,” she says. “My courses have opened my mind to the importance of distribution, and I’ve... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
large food brands have earned accolades for recent decisions to eliminate GMOs from their supply chain. It was into this market that Haven Baker (MBA 2009), Simplot’s VP of plant sciences, launched the first direct-to-consumer produce... View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
sampling channel and by decreasing returns; and (4) amplify these demand and operational benefits in dealing with customers who have the most acute need for the firm’s products. Moreover, the effects we document strengthen with time as showrooms contribute not only to... View Details
Keywords: Sean Silverthorne
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
US elections. David Perpich (MBA 2007) oversaw the development of that groundbreaking paywall and has led the company in the development of successful new digital products such as NYT Cooking. Now we ask Perpich—named president and... View Details
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
the company's success over its 20-year existence. But Sunil Gupta, an expert on marketing and digital technology who wrote a recent case on Amazon, sees deeper motives behind the company creating its own Christmas in July. "I think... View Details
- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
business and the company's strategy. In a service business like Tesco's, the health of the brand depends heavily on the quality of the millions of daily transactions between shoppers and staff. Motivating the front-line personnel is... View Details
Keywords: by John Quelch
- 09 Jun 2015
- First Look
First Look: June 9, 2015
interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions... View Details
Keywords: Sean Silverthorne
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
forthcoming Hoboken, NJ: John Wiley & Sons The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth By: Edmondson, Amy C. Abstract—The Fearless Organization offers practical guidance for teams and organizations... View Details
Keywords: by Sean Silverthorne