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- Faculty Publications (372)
Show Results For
- All HBS Web (1,242)
- Faculty Publications (372)
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
pandemic provided an opportunity to test some of their ideas. Don’t get me wrong. I’m quite sure that Amazon will get those eight percentage points of share back quickly. But what Walmart and Target accomplished raises questions about... View Details
- 02 Oct 2013
- What Do You Think?
Is Leadership an Increasingly Difficult Balancing Act?
advantage in a world of impatient investors, restive employees, and demanding customers? Do they require leaders who have fewer answers, more questions, and a bias for testing and quick action? Are investors, employees, and customers... View Details
Keywords: by James Heskett
- 18 Feb 2016
- News
Challenge Aims to Speed Drug Trials Process
The HBS Health Care Initiative is seeking innovative ideas from the science, patient, business, and medical communities on how to transform trials for precision medicine. Through the HBS Precision Trials Challenge, it aims to bring diagnostics and therapies to market... View Details
- 2013
- Article
Planning Prompts as a Means of Increasing Preventive Screening Rates
By: Katherine L Milkman, John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
Keywords: Reminder Systems; Communication; Economics; Behavioral; Primary Prevention; Colonoscopy; Memory; Behavior; Health Care and Treatment; Health Testing and Trials; Communication Strategy; Health Industry
Milkman, Katherine L., John Beshears, James J. Choi, David Laibson, and Brigitte C. Madrian. "Planning Prompts as a Means of Increasing Preventive Screening Rates." Preventive Medicine 56, no. 1 (January 2013): 92–93.
- 19 Aug 2016
- News
Lending a Hand to Small Businesses in Emerging Markets
In emerging markets, where traditional credit scores are rare, how can lenders decide who is creditworthy? Just ask, says DJ DiDonna (MBA 2010), cofounder and chief strategy officer of the for-profit Entrepreneurial Finance Lab. The... View Details
- 15 Oct 2024
- Research & Ideas
We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?
strategies—external aids like Internet blockers, nicotine patches, and swear jars. At the same time, studies show that few people use these supportive strategies. Why? “We know these kinds of strategies are helpful, and we know they tend... View Details
Keywords: by Michael Blanding
- Profile
Lindsay Hyde
chance to test strategies on the ground,” Lindsay says, “gives you so much more insight than working with theory alone.” Exploring options for social enterprise “The whole reason I came to business school,”... View Details
- 29 May 2013
- Blog Post
It’s going to be a beautiful summer…
to the technology side of things. Specifically, I am interning in the Direct (dot com) Marketing group and working on developing an A/B testing and targeting strategy for the company. In simple terms, A/B... View Details
Keywords: Consumer Products / Retail
- October 2020
- Teaching Plan
Merck: COVID-19 Vaccines
By: Willy C. Shih
COVID-19 infections were still climbing across the U.S. and many other parts of the world in September 2020, and it seemed that every time Ken Frazier, the CEO of Merck & Co. consented to an interview in recent months he always seemed to hear the same question,... View Details
- 16 Feb 2011
- News
Healthy Growth
Ayers After gaining experience in strategy consulting, M&As, systems engineering, and running a multibillion-dollar refrigeration company, Jonathan Ayers (MBA ‘83) has come full circle to a job that relates to his Yale undergraduate major... View Details
- 27 May 2020
- Research & Ideas
What South Korea Teaches the World About Fighting COVID
distribution of face masks and the promotion of their use, are winning strategies in this battle. As other countries begin to reopen their economies, how can they apply these lessons to combat COVID-19? Proactive View Details
- 01 Jun 2008
- News
Faculty Books
forecasts and activity-based costing); and test and update the strategy (using carefully designed management meetings to review operational and strategic data). Marketing Metaphoria: What Deep Metaphors... View Details
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
problem) to examine a major change in an organization's strategy or business model. It tends to be a longer story with a greater degree of analysis over time. Sometimes Eureka stories also involve other analytical story types, just... View Details
- 01 Dec 2015
- News
Truth in Lending
Illustration by Jon Krause What percentage of managers do you think steal from their companies? Your answer to that question can tell a financial institution a lot about your creditworthiness, says DJ DiDonna (MBA 2010), cofounder and chief View Details
Keywords: April White
- Fast Answer
Job interview preparation
interviewer and interviewee, and information on interviewing techniques including group interview testing and panel interviewing. While the site originates from the U.K., information is relevant for business interview situations... View Details
- 22 Jan 2001
- Research & Ideas
Control Your Inventory in a World of Lean Retailing
Manufacturers generally classify products in terms of broad product lines, developing a single marketing strategy and production plan for each line. That makes sense for marketing, but it's a mistake for production. Different SKUs... View Details
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
by focusing on bigger films that require a bigger commitment." Jeff Robinov believes in blockbusters and his strategy is to create more of them. The pharmaceutical and entertainment industries are similar. R&D costs in both are... View Details
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
when more than 50 people in 11 states were sickened by an initial E. coli outbreak. “Do those smaller local organic growers have the experience, resources, and commitment to test their products for various food safety risks?” The chain... View Details
- 01 Jun 2020
- News
The Network Effect
Raj Kapoor (MBA 1996) Raj Kapoor (MBA 1996) Each year Lyft’s Chief Strategy Officer Raj Kapoor (MBA 1996) and several of his HBS classmates gather for an informal reunion. After catching up in Aspen in early March, the group dispersed... View Details
- 01 Dec 2020
- News
A New Approach to Contact Tracing
implemented a tried and tested tool to help contain infectious disease: human-led contact tracing, the process of tracking down and notifying individuals who have been exposed to the illness. Singapore’s Ministry of Health (MOH) used... View Details