Publications

September–October 1994
Article

Devising a Balanced Scorecard Matched to Business Strategy

By: Robert S. Kaplan

Keywords: Strategy; Balanced Scorecard

April 2010
Article

Managed Globalization: Doctrine, Practice, and Promise

By: Rawi Abdelal and Sophie Meunier

Two alternate visions for shaping and explaining the governance of economic globalization have been in competition for the past 20 years: an ad hoc, laissez-faire vision promoted by the United States versus a managed vision relying on multilateral rules and... View Details

Keywords: Financial Crisis; Trade; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Competition; European Union; United States

July 2008
Case

Hilton Hotels: Brand Differentiation through Customer Relationship Management

By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev

This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM... View Details

Keywords: Customer Relationship Management; Marketing Strategy; Privatization; Performance Evaluation; Information Technology; Accommodations Industry

Educators

August 2017 (Revised September 2018)
Case

Audubon in 2017: The Turnaround

By: V. Kasturi Rangan

The case briefly describes the 112-year history of the organization and focuses particularly on the changes wrought by its new leader David Yarnold who was brought in by the board in 2010. Under Yarnold's leadership the organization went through two strategic plans... View Details

Keywords: Nonprofit Strategy; Change Management; Change; Leadership; Nonprofit Organizations; Strategy; Transformation

Educators

Web

Published CSV Cases - Institute For Strategy And Competitiveness

management began drafting the company's sustainability plan for 2015 and beyond, CEO Andrew Liveris confronted the question of whether to maintain, modify or terminate the BWC program. SOCIAL BUSINESS AT NOVARTIS: AROGYA PARIVAR by... View Details

2006
Casebook

Corporate Information Strategy and Management: Text and Cases

By: Lynda M. Applegate, Robert D. Austin and F. Warren McFarlan

Keywords: Information; Strategy; Management; Cases

March 2024
Module Note

Navigating the Future: Managing Financial Forecasts

By: Mark Egan

This module note guides instructors on delivering a course module that focuses on understanding, developing, and using financial forecasts from a chief financial officer’s (CFO) perspective. The cases in the module equip students with an understanding of the techniques... View Details

Keywords: CFO; Forecasting; Corporate Finance; Forecasting and Prediction; Financial Management; Revenue; United States

2003
Book

Corporate Information Strategy and Management: Text and Cases

By: L. M. Applegate, F. W. McFarlan and R. D. Austin

Keywords: Information; Strategy; Management; Information; Cases

12 Oct 1999
Research & Ideas

Throwing Your Opponent: Strategies for the Internet Age

with Microsoft (The Free Press), Yoffie and Michael A. Cusumano of MIT's Sloan School of Management use this high-tech confrontation to outline a comprehensive approach to strategy in the ultracompetitive... View Details

Keywords: by Daniel Penrice

Web

VBHCD Initiative - Institute For Strategy And Competitiveness

Kaplan’s research, Executive Education teaching, and consulting focus on linking cost and performance management systems to strategy implementation. His current research focuses on two topics: measuring and... View Details

02 Mar 2016
News

Coveted Job Title for M.B.A.s: Product Manager

January 1981 (Revised February 1982)
Case

People's Republic of China: Development Strategies and Performance

By: James E. Austin

Keywords: Development Economics; Growth and Development Strategy; Business and Government Relations; China

Research Summary

Managing Experimentation, Prototyping and Learning in R&D/Innovation

By: Stefan H. Thomke

Please contact Professor Thomke for the most current description of his research on experimentation strategies and/or copies of research articles (published and working papers). View Details

20 Aug 2010
News

Global diversification: Anathema a decade ago, now a great strategy

May 2024
Teaching Note

AI21 Labs in 2023: Strategy for Generative AI

By: David Yoffie

Teaching Note for HBS Case 724-383. The case has 3 important teaching purposes: First, what are the advantages and disadvantages of imitation? (e.g., Should AI21 imitate OpenAI with a chatbot?) Second, what are the advantages and disadvantages of keeping new technology... View Details

Keywords: AI; Generative Ai; Generative Models; AI and Machine Learning; Innovation Strategy; Growth and Development Strategy; Business Model; Business Startups; Open Source Distribution; Competitive Advantage; Technology Industry; Israel

March 4, 2021
Article

Are Your Managers in Sync with Your Change Strategy?

By: Joseph B. Fuller and Bill Theofilou

According to new research conducted by the authors, C-suite executives and upper management often don’t agree on how their organizations need to remake themselves for a post-COVID world. As a result, when CEOs and their teams begin implementing their plans, they are... View Details

Keywords: Post-COVID; Leadership; Change Management; Strategy