Publications

June 2012 (Revised March 2014)
Case

Best Buy in Crisis

By: John R. Wells and Galen Danskin

In June 2012, Best Buy was in crisis. In 1996, Best Buy overtook Circuit City as the world's leader in consumer electronics retailing; however, 18 years later, Best Buy now found this position threatened. With $51 billion in revenues, it was still the biggest CE... View Details

Keywords: Change Management; Decision Choices and Conditions; Forecasting and Prediction; Competitive Strategy; Ethics; Management Teams; Consumer Products Industry; Electronics Industry; Retail Industry

02 Apr 2020
What Do You Think?

What Are Lessons for Leaders from This Black Swan Crisis?

geographically, including some home grown production capacity will ensure a much more resilient operation.” Among other things, Chris Taylor suggested that leaders in this crisis will have learned that it paid to be calm in bearing, View Details

Keywords: by James Heskett

16 Mar 2015
Research & Ideas

Advice on Advice

In business, good advice is priceless. Managers who are anxious and confused when confronted with corporate challenges can find that a piece of sound advice from a colleague can instill a sense of calm and clarity that leads to more thoughtful and View Details

Keywords: by Dina Gerdeman

February 2010
Background Note

Marketing Analysis Toolkit: Market Size and Market Share Analysis

By: Thomas J. Steenburgh and Jill Avery

Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales... View Details

Keywords: Forecasting and Prediction; Management Analysis, Tools, and Techniques; Marketing Strategy; Markets; Demand and Consumers; Size; Strategic Planning; Sales

14 Jan 2014
First Look

First Look: January 14

http://hbr.org/2014/01/can-a-strong-culture-be-too-strong/ar/1 January 2014 MIT Sloan Management Review Strategic Decisions for Multisided Platforms By: Hagiu, Andrei Abstract—Multisided platforms such as... View Details

Keywords: Sean Silverthorne

15 Dec 2009
First Look

First Look: Dec. 15, 2009

challenges facing those who wish to use game theory to assist in strategic and tactical decision making. Purchase this overview: http://cb.hbsp.harvard.edu/cb/product/707475-PDF-ENG Merger of Equals: The... View Details

Keywords: Martha Lagace

June 2011 (Revised July 2012)
Case

Reversing the AMD Fusion Launch

By: Elie Ofek and Ryan Johnson

AMD management needs to make a critical decision on the launch sequence of its next-generation technology called Fusion. The Fusion processor concept merges the central and graphics processing units (CPU and GPU) onto one chip-- yielding advantages in performance... View Details

Keywords: Brands and Branding; Marketing Strategy; Product Launch; Performance Effectiveness; Strategic Planning; Competition; Value Creation; Computer Industry; Technology Industry