Publications

18 Sep 2008
Working Paper Summaries

The Internalization of Advertising Services: An Inter-Industry Analysis

Keywords: by Sharon Horsky, Steven C. Michael & Alvin J. Silk; Advertising

22 Sep 2009
First Look

First Look: September 22

domains—cars, dates, and hotels—we show that different attribute partitions impact the importance assigned to attributes (Studies 1 and 2), as well as consumer choices (Studies 3 and 4). We argue that these effects are due in part to users' willingness to use the... View Details

Keywords: Martha Lagace

04 Dec 2012
First Look

First Look: December 4

employees in a large information technology firm. These findings have implications for research on homophily, gender relations in organizations, and formal and informal organizational structure. Exclusivity, Contingent Control Rights, and the View Details

Keywords: Carmen Nobel

Program

Behavioral Economics—Virtual

outcomes for your company. Details Understand the actions of your customers and employees Discover the subtle forces driving choices and become your organization's go-to problem-solver Develop a user-oriented, outcome-driven mindset Improve employee motivation View Details

11 Nov 2021
Blog Post

ZONE DEFENSE: These self-driving, AI-powered drones do recon so soldiers don’t have to

missions in which Shield AI’s technology has been deployed, he says that it is being used in “indoor-clearance” situations, which are some of the most harrowing missions that troops can face. According to the Department of Defense, US View Details

Article

Analyzing Scrip Systems

By: Kris Johnson, David Simchi-Levi and Peng Sun

Scrip systems provide a nonmonetary trade economy for exchange of resources. We model a scrip system as a stochastic game and study system design issues on selection rules to match potential trade partners over time. We show the optimality of one particular rule in... View Details

Keywords: ＂Repeated Games＂; Stochastic Trust Game; Dynamic Program; P2P Lending; Scrip Systems; Artificial Currency; Non-monetary Trade Economies; Marketplace Matching; Currency; Operations; Game Theory

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08 Nov 2023
Blog Post

Zone Defense: These self-driving, AI-powered drones do recon so soldiers don’t have to

deployed, couldn’t understand why the military would design a high-tech armored suit for a person when artificial intelligence could do the job with significantly less risk. “Why wouldn’t they just put in a computer to control the suit?”... View Details

Keywords: Technology; Entrepreneurship

August 1974 (Revised March 1986)
Case

Architects Collaborative, Inc.

Although internationally recognized for quality design, the collaborative's billings have been on a plateau for four years and they are losing jobs to architects with sophisticated marketing practices. The main issue is how marketing can be integrated into a design... View Details

Keywords: Design; Marketing Strategy; Creativity; Service Industry

10 Jul 2023
In Practice

The Harvard Business School Faculty Summer Reader 2023

the Ernest L. Arbuckle Professorship at HBS, specializing in strategy, innovation, and leadership for change. She is the author and coauthor of several books, including her most recent book Think Outside the Building: How Advanced Leaders... View Details

Keywords: by Dina Gerdeman

23 Dec 2009
Working Paper Summaries

The Global Agglomeration of Multinational Firms

Keywords: by Laura Alfaro & Maggie Chen

06 Apr 2009
Research & Ideas

Cheers to the American Consumer

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. A recent Economist magazine includes a View Details

Keywords: by John Quelch

Web

Faculty & Advisors | MBA

M.D. MS/MBA Program Faculty Co-Chair for MS Professor of Stem Cell and Regenerative Biology at Harvard University, Chief of Pathways Consult Service at Massachusetts General Hospital Douglas Melton, Ph.D. MS/MBA Program Faculty Co-Chair... View Details

19 Dec 2023
Research & Ideas

$15 Billion in Five Years: What Data Tells Us About MacKenzie Scott’s Philanthropy

finished giving, but with more than $15 billion granted to nearly 2,000 organizations, some meaningful patterns have begun to emerge. We parsed all the Yield Giving donation information available to date and matched it with Internal Revenue View Details

Keywords: by Matthew Lee, Brian Trelstad, and Ethan Tran

2020
Working Paper

Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

By: Alvin J. Silk and Ernst R. Berndt

The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details

Keywords: Economy; Advertising; Spending; Media

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06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

notifications for the specific product before. Moreover, low service providers improve their service. At the same time, there is an increase in opportunistic behavior among top retailers, retailers that received notifications for other... View Details

June 2013 (Revised January 2014)
Case

S&P Indices and the Indexing Business in 2012

By: Luis Viceira and Alison Berkley Wagonfeld

In June 2012, Standard & Poor's Indices is finalizing a deal with the CME Group, the largest global exchange for futures and options and majority owner of Dow Jones Indexes, to combine their respective indices business into a new joint venture called S&P Dow Jones... View Details

Keywords: Indexing; Business Model; Joint Ventures; Financial Markets; Standards; Financial Services Industry

2018
Article

Insight into Gender Differences in STEM: Evidence from Peer Reviews in an Engineering Class

By: Jacqueline N. Lane, Bruce Ankenman and Seyed Iravani

As the service industry moves toward self-service, peer feedback serves a critical role in this shift for educational services. Peer feedback is a process by which students provide feedback to each other. One of its major benefits is that it enables students to become... View Details

Keywords: Peer Review; Peer Feedback; STEM Education; Anonymity; Education; Gender; Education Industry

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December 2001
Case

Cisco China

By: F. Warren McFarlan, Guoqing Chen and David Kiron

Designed to show how Cisco has taken its U.S.-based infrastructure and applied it to China. It is stunning in its impact as one notes how so much of what is being done in the United States in terms of the intranet has been transferred to China. View Details

Keywords: Internet and the Web; Web Services Industry; Web Services Industry; China; United States