Publications

February 2022 (Revised February 2024)
Case

Sekisui House and the In-Home Early Detection Platform

By: John D. Macomber and Akiko Kanno

To address an aging population and sales declines, a major Japanese homebuilder considers pivoting to provide and support an in-home health detection platform, in competition with tech companies. This case considers the point of view of major builders regarding how... View Details

Keywords: Voice Assistants; Architecture; Smart Home; Aging Society; Digitalization; Real Estate; Home Automation; Sensors; Strategy; Digital Platforms; Health Care and Treatment; Housing; Age; Real Estate Industry; Construction Industry; Health Industry; Japan

01 Jul 2014
Working Paper Summaries

Creating Reciprocal Value Through Operational Transparency

Keywords: by Ryan W. Buell, Tami Kim & Chia-Jung Tsay

June 2000 (Revised November 2007)
Case

Dogfight over Europe: Ryanair (A)

By: Jan W. Rivkin

In April 1986, the Ryan brothers announce that their fledging Irish airline Ryanair will soon commence service between Dublin and London. For the first time, Ryanair will face formidable competitors such as Aer Lingus and British Airways on a major route. Students are... View Details

Keywords: Market Entry and Exit; Competition; Air Transportation Industry; Republic of Ireland

Research Summary

Overview

By: Isamar Troncoso

Professor Troncoso's research explores problems related to digital marketplaces and AI applications in marketing, and combines toolkits from econometrics, causal inference, and machine learning. She has studied how different platform design choices can lead to... View Details

2016
Working Paper

Financial Regulation in a Quantitative Model of the Modern Banking System

By: Juliane Begenau and Tim Landvoigt

How does the shadow banking system respond to changes in the capital regulation of commercial banks? This paper builds a quantitative general equilibrium model with commercial banks and shadow banks to study the unintended consequences of capital requirements. A key... View Details

Keywords: Capital; Commercial Banking

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February 2018 (Revised June 2021)
Case

New Constructs: Disrupting Fundamental Analysis with Robo-Analysts

By: Charles C.Y. Wang and Kyle Thomas

This case highlights the business challenges associated with a financial technology firm, New Constructs, that created a technology that can quickly parse complicated public firm financials to paint a clearer economic picture of firms, remove accounting distortions,... View Details

Keywords: Fundamental Analysis; Machine Learning; Robo-analysts; Financial Statements; Financial Reporting; Analysis; Information Technology; Financial Services Industry; Financial Services Industry; Financial Services Industry; North America; Tennessee

Article

Design of Search Engine Services: Channel Interdependence in Search Engine Results

By: Benjamin Edelman and Zhenyu Lai

The authors examine prominent placement of search engines' own services and effects on users' choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its... View Details

Keywords: Search Engine; Organic Search; Sponsored Search Advertising; User Interface; Channel Substitution; Search Technology; Consumer Behavior; Online Advertising

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Teaching Interest

Field Course: Social Innovation Lab

By: Brian L. Trelstad

Co-taugh with Prof. John Kim

This course provides students an opportunity to use the discipline of entrepreneurial... View Details

Keywords: Innovation and Invention; Social Enterprise

November 2020
Case

Axis My India

By: Ananth Raman, Ann Winslow and Kairavi Dey

Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI’s... View Details

Keywords: Market Research; Operations; Management; Infrastructure; Logistics; Service Operations; Political Elections; Forecasting and Prediction; Asia; India

2018
Article

Insight into Gender Differences in STEM: Evidence from Peer Reviews in an Engineering Class

By: Jacqueline N. Lane, Bruce Ankenman and Seyed Iravani

As the service industry moves toward self-service, peer feedback serves a critical role in this shift for educational services. Peer feedback is a process by which students provide feedback to each other. One of its major benefits is that it enables students to become... View Details

Keywords: Peer Review; Peer Feedback; STEM Education; Anonymity; Education; Gender; Education Industry

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October 1989 (Revised June 1993)
Case

RKO Warner Video, Inc.: Incentive Compensation Plan

By: George P. Baker III

Details the design and implementation of an incentive bonus plan for video store managers. The problem for top management of the chain is to induce the store managers to "sweat the details," to keep the stores neat and well organized, and to deal courteously and... View Details

Keywords: Acquisition; Change; Strategic Planning; Performance Improvement; Sales; Management; Employee Relationship Management; Situation or Environment; Success; Motion Pictures and Video Industry; Entertainment and Recreation Industry

April 1999 (Revised May 2005)
Case

GE's Two-Decade Transformation: Jack Welch's Leadership

By: Christopher A. Bartlett and Meg Wozny

GE is faced with Jack Welch's impending retirement and whether anyone can sustain the blistering pace of change and growth characteristic of the Welch era. After briefly describing GE's heritage and Welch's transformation of the company's business portfolio of the... View Details

Keywords: Transformation; Global Strategy; Leadership Development; Goals and Objectives; Six Sigma; Management Succession; Service Operations; Quality; Corporate Strategy

June 1997 (Revised February 2012)
Case

The Union Carbide Deal (Abridged)

By: Thomas J. DeLong

On November 3, 1986, after a three-hour board of directors meeting, Union Carbide decided to accept First Boston's proposal to embark on a $2.5 billion recapitalization program. Jameson and his associates' efforts had paid off. Jameson had reason to be excited: He had... View Details

Keywords: Restructuring; Capital Structure; Investment Banking; Financial Strategy; Partners and Partnerships; Competition; Financial Services Industry