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  • 24 Jun 2015
  • HBS Case

Upgrading School with a Startup Mentality

areas of our lives, we expect and demand incredible personalization," Kim said. "But right now, there's more personalization in the music you listen to through applications like Pandora and Spotify than the average school system provides for its students.... View Details
Keywords: Re: John Jong-Hyun Kim; Education
  • 08 Aug 2006
  • First Look

First Look: August 8, 2006

microfinance and product design to open a new market segment based on the needs of low-income customers. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=805064   PublicationsUK Competitiveness: Old... View Details
Keywords: Sean Silverthorne
  • 29 Aug 2016
  • Blog Post

First Year at HBS: A Foundation for Business

could also examine this change through the lens of marketing.  What customer segment most values breakfast all day? Are they willing to pay a premium for this breakfast food? Or maybe this is a strategic question - is this in response to... View Details
  • October 2022
  • Case

Ethena: A Go-to-Market Dilemma

By: Rembrand Koning and Stacy Straaberg
In November 2021, Roxanne Petraeus and Anne Solmssen, founders of Brooklyn-based software-as-a-service (SaaS) startup Ethena, were looking to expand their compliance training business. The founders hired Arnie Gullov-Singh, an outside revenue consultant, to advise on... View Details
Keywords: Decision Choices and Conditions; Judgments; Growth and Development Strategy; Business or Company Management; Business Strategy; Expansion; Segmentation; Technology Industry; United States; New York (state, US)
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  • April 2007 (Revised November 2007)
  • Case

Bankinter: Growing Through Small and Medium Enterprises

Surveys the overall sequence of processes needed for the success of a strategy based on customer analytics. In particular, it charts the formulation and implementation of this strategy by a Spanish bank that decided to expand into the Small and Medium Enterprises (SME)... View Details
Keywords: Customer Relationship Management; Data and Data Sets; Knowledge Acquisition; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Culture; Segmentation; Banking Industry; Spain
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  • 11 Dec 2018
  • First Look

New Research and Ideas, December 11, 2018

2018 Oxford University Press Food Citizenship: Food System Advocates in an Era of Distrust By: Goldberg, Ray A. Abstract—The global food system is the largest segment of the world's economy. As agribusiness-studies pioneer Ray Goldberg... View Details
Keywords: Dina Gerdeman
  • 10 May 2015
  • Blog Post

Brand Strategist Turns Entrepreneur

segmentations and audience development strategies. In 2012, I yearned for a complete change of pace. I moved from LA to DC and took a role within Marriott’s portfolio brand strategy group to help with the Marriott Rewards program. I would... View Details
  • 14 Jul 2015
  • First Look

First Look: July 14, 2015

https://cb.hbsp.harvard.edu/cbmp/product/PEL073-PDF-ENG Harvard Business School Case 515-102 AIP Healthcare Japan: Investing in Japan's Retirement Home Market The CEO of a health-care based REIT is considering alternative nursing home investment strategies. Students... View Details
Keywords: Sean Silverthorne
  • 06 Mar 2006
  • Research & Ideas

Winners and Losers at the Olympics

their laptops and cell phones. As we look ahead to the Summer Games in Beijing in 2008, that segment of the audience is going to be increasingly important. The flip side for TV executives is that all this will continue to reduce the... View Details
Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports
  • 25 Sep 2000
  • Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game to learn if they aspire to... View Details
Keywords: by Peter K. Jacobs
  • 09 Jul 2008
  • Research & Ideas

Starbucks’ Lessons for Premium Brands

conversation with a barista. Starbucks introduced new store formats like Express to try to cater to this second segment without undermining the first. But many Starbucks veterans have now switched to Peets, Caribou, and other more... View Details
Keywords: by John Quelch; Retail
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

trolls.” NPEs sue cash-rich firms—and target cash in business segments unrelated to alleged infringement at essentially the same frequency as they target cash in segments related to alleged infringement. By... View Details
Keywords: Sean Silverthorne
  • 13 Mar 2019
  • Blog Post

There's No Quick Shortcut to Success: Zorpads Takes Off

process. The pair noted that it was months of written and video applications, and even when they made it to the studio, they still did not have guarantee their segment would air. It ultimately did air on January 27th, with Wiegele and... View Details
Keywords: Entrepreneurship; Consumer Products / Retail
  • 01 Jun 1999
  • News

Q & A: Pat Russo - Focused on the Future at Lucent Technologies

Fortune magazine's "Fifty Most Powerful Women in American Business." Why has Lucent performed so well since its divestiture from AT&T? We have been growing globally faster than our markets. Our ability to focus on the hottest growth View Details
  • 18 Jun 2001
  • Research & Ideas

Tech Investment the Wise Way

will gain and hold advantage over rivals. Defining a business model to commercialize a new technology begins with articulating a value proposition inherent in the new technology. The model must also specify a group of customers or a market View Details
Keywords: by Henry Chesbrough & Richard S. Rosenbloom
  • 01 Aug 2001
  • News

HBS Alumni Association Board of Directors: President's Report

throughout the year on four specific areas, and I'd like to summarize each committee's work. Communications Under the leadership of John Hoffmann (MBA '64), this group focused on segmentation, design and content, and delivery. The committee acknowledged that View Details
Keywords: John Hoffman
  • 07 Aug 2006
  • Research & Ideas

Whatever Happened to Caveat Emptor?

tend to enjoy export success in product segments for which their domestic consumers favor high levels of quality. French wines succeed internationally because they enjoy domestic market regulations that promote demand for quality... View Details
Keywords: by Sean Silverthorne; Retail
  • 23 May 2000
  • Research & Ideas

The Emerging Art of Negotiation

The psychological study of negotiation, once a mere sub-field of social psychology, can now draw on a wealth of work throughout many different segments of psychology: social psychology, cognitive psychology, behavior decision research,... View Details
Keywords: by Martha Lagace
  • Web

Policy - Business & Environment

Confronting Climate Change Policy From obstruction to leadership For much of the last 50 years, powerful segments of the business community have opposed government action on climate change. The fossil fuel industry in particular, seeing... View Details
  • 22 Feb 2022
  • News

A Focus on Latinx Entrepreneurs

indicates that the number of Latinx businesses getting started is astounding,” says Perez. He adds that, according to the report, the Latinx community is among the most entrepreneurial segments of the US population, starting more... View Details
Keywords: Jennifer Gillespie