Filter Results:
(913)
Show Results For
- All HBS Web
(913)
- News (134)
- Research (671)
- Events (5)
- Multimedia (8)
- Faculty Publications (451)
Show Results For
- All HBS Web
(913)
- News (134)
- Research (671)
- Events (5)
- Multimedia (8)
- Faculty Publications (451)
- 13 Jun 2016
- Lessons from the Classroom
That's Classic: Modern-Day Business Lessons from Ancient Rome
ambitious, almost a lunatic, but they also have to be considerate of and consult their peers and carefully use every segment of Roman society. Those contradictions speak to the sort of leader that HBS is looking to produce. Q: What would... View Details
Keywords: by Julia Hanna
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
companies will continue to seek out ways to enter into the emerging market segments that place a premium on the social dimensions that accompany the inherent attractiveness of the innovative products. The social entrepreneurs have... View Details
- March 2018
- Teaching Note
Sandlands Vineyards
By: Benjamin C. Esty and Greg Saldutte
Teaching Note for HBS No.718-438. View Details
Keywords: Wine; Winery; Vineyard; Market Attractiveness; Porter's 5 Forces; Capital Investment; Industry Attractiveness; Performance Analysis; Napa Valley; Agriculture; Entrepreneurship; Business Strategy; Competitive Strategy; Competitive Advantage; Vertical Integration; Segmentation; Food; Supply Chain; Industry Structures; Retail Industry; Food and Beverage Industry; United States; California; Napa Valley
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
be contempt for the whole category. Scorn the non-buyer. Trump alienated the marginal customer. He forgets that today’s brand rejecter may be tomorrow’s opportunity, but not if the marketing campaign has cruelly cut the market into View Details
Keywords: by John A. Deighton
- 01 Feb 1997
- News
Conversing in Cyberspace: Students and Alumni Talk Management
for information. "The whole point of this segment of the course was to say: 'Let's come down from the mountaintop and talk about how real managers get the work of the organization done,'" says Garvin, who decided that for this exercise... View Details
Keywords: Daniel Penrice
- 13 Mar 2019
- Blog Post
There's No Quick Shortcut to Success: Zorpads Takes Off
process. The pair noted that it was months of written and video applications, and even when they made it to the studio, they still did not have guarantee their segment would air. It ultimately did air on January 27th, with Wiegele and... View Details
- 05 May 2003
- Research & Ideas
How Bank of America Turned Branches into Service-Development Laboratories
research. Every potential experiment was entered into an "idea portfolio," a spreadsheet that described the experiment, the process or problem it addressed, the customer segments it targeted, and its status. The team categorized... View Details
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
a narrow segment of higher-end families in selected communities in the Boston area. After four years of perfecting its business model, Streamline only recently expanded to the Washington, D.C., market. Its narrow market focus bypasses... View Details
Keywords: by Peter Jacobs
- 01 Oct 1997
- News
Antitrust in Historical Perspective
ever occurred in American history. One result was a partial disempower-ment of individual artisans. Overall, their incomes tended to rise while their sense of autonomy shrank. Other segments of American society also saw themselves as... View Details
Keywords: Thomas K. McCraw and Richard S. Tedlow
- September 2009
- Teaching Note
HubSpot: Inbound Marketing and Web 2.0 (TN)
By: Thomas J. Steenburgh and Jill Avery
Teaching Note for 509-049. View Details
- 20 Apr 2021
- Blog Post
Leadership In Challenging Times: Thierry Ibri (MBA 1997)
in 5 kids, were food insecure. At Second Harvest Heartland, one of the country’s largest and most efficient food banks, we distributed more than 105 million meals to our network community partners and programs last year. We refer to that View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
"Effective use of the computer for segmentation and personalization has allowed organizations to increase dramatically their annual giving. In the years ahead, effective use of e-mail will again revolutionize how these organizations raise... View Details
- 18 Jun 2001
- Research & Ideas
Tech Investment the Wise Way
will gain and hold advantage over rivals. Defining a business model to commercialize a new technology begins with articulating a value proposition inherent in the new technology. The model must also specify a group of customers or a market View Details
- 01 Aug 2001
- News
HBS Alumni Association Board of Directors: President's Report
throughout the year on four specific areas, and I'd like to summarize each committee's work. Communications Under the leadership of John Hoffmann (MBA '64), this group focused on segmentation, design and content, and delivery. The committee acknowledged that View Details
Keywords: John Hoffman
- December 2009 (Revised November 2012)
- Teaching Note
Global Wine War 2009: New World versus Old (TN)
Teaching Note for [910405]. View Details
- 03 Mar 2015
- First Look
First Look: March 3
that covers all the procedures, tests, drugs, devices, and services involved in inpatient, outpatient, and rehabilitative care for a patient's medical condition. For chronic conditions and primary care, a bundled payment is a single payment to cover the care for the... View Details
Keywords: Sean Silverthorne
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
"consumer generated marketing." Is it time to ask ourselves whether these trends are always in our best interests as marketers and customers? Is it possible to be too well connected with one segment of customers? Is there a... View Details
Keywords: by James Heskett
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
can enhance the perceptions of product and service quality. Second: be aware that good corporate citizenship matters as much in emerging markets as it does in the world's richest countries. Third: target segments with a transnational... View Details
- 26 Apr 2011
- First Look
First Look: April 26
unchanged. We find that CLV availability resulted in a significant shift in attention towards the more profitable client segments (the weight of the top segment in the portfolio of customers increases from... View Details
Keywords: Sean Silverthorne
- 27 Jan 2003
- Research & Ideas
New Cluster Mapping Project Helps Companies Locate Facilities
gaining or losing national share, and whether it is getting broader or narrower in depth. The data covers not only the overall cluster but also segments or "subclusters." These further reveal the cluster's strengths and... View Details
Keywords: by Sean Silverthorne