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- Faculty Publications (90)
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- All HBS Web (691)
- Faculty Publications (90)
- 17 Apr 2007
- First Look
First Look: April 17, 2007
competitive advantage because trust can increase the gains from trade for firms and their suppliers. In this study, we document a particular type of competitive advantage conferred by trust. Using adoption rates of a new product as a case... View Details
Keywords: Martha Lagace
- 01 Apr 2000
- News
Getting the Message
being sold and measuring the effectiveness of an ad campaign. Improved technology promises to solve the age-old problem once stated by retailer John Wanamaker: Half of the money spent on advertising is wasted, but no one knows which half.... View Details
Keywords: Susan Young
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
confidence. Their continued enthusiasm to lobby their senators and representatives will be important to his ability to legislate his campaign promises. Governing as president therefore requires a combination of “push” and “pull” marketing. Coca–Cola pushes its products... View Details
Keywords: by Christina Pazzanese
- 16 Nov 2009
- Research & Ideas
The Times Captures History of American Business
chapter on consumption, for example, is by the late columnist William Safire, who wrote about how he came to own 38 shirts. His column is grouped with a reader's response and a set of stories about developments in the retail environment.... View Details
- 28 Apr 2009
- First Look
First Look: April 28, 2009
Chile's largest wine producer faces a price versus value positioning problem. Its highest quality wines are not priced competitively at retail because "Made in Chile" connotes great value and low price. Purchase this case:... View Details
Keywords: Martha Lagace
- Web
Past Issues - Alumni
Lambert wanted to leave behind her agricultural roots. Now, serving as the nexus for a community of farmers, entrepreneurs, investors, and researchers, she feels entirely at home. Work of Art Trading private equity for the arts, Jason... View Details
- 01 Mar 2011
- News
Making Their Way
medical industry; shelving units for retail consumer products; and high-tolerance firing pins for military applications. When it comes to per-piece cost for metal stampings, the United States is very competitive with China because labor... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
business endeavors through the lives of ten titans of commerce. Beginning with the Tudor merchants who transformed England’s economy via trade with the New World, the author traces an entrepreneurial golden line through men such as Thomas... View Details
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
multi-brand retail format in the beauty and wellness space, and the fact that she was doing it with her daughter Adwaita (HBS MBA 2013) made it both exciting and meaningful. Still, she was the founder and with that came control over the... View Details
Keywords: Dina Gerdeman
- Web
Print View - Course Catalog
Technology & Operations Management, Strategy Amy Edmondson , Tiona Zuzul Spring 2026 Q3Q4 3.0 Managing Customers for Growth Marketing Eva Ascarza Fall 2025 Q2 1.5 Managing International Trade and Investment Business, Government & the... View Details