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  • August 2021
  • Case

Orchadio's First Two Split Experiments

By: Iavor I. Bojinov, Marco Iansiti and David Lane
Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details
Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Food and Beverage Industry
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  • 20 Dec 2016
  • First Look

December 20, 2016

designed to enhance competitive effectiveness, we review the necessary analyses to ensure that resources are aligned with strategic initiatives. Most importantly, this module demonstrates how asset View Details
Keywords: Carmen Nobel
  • 01 May 2007
  • First Look

First Look: May 1, 2007

obtain bandwidth larger (smaller) than s/(s+f). The paper constitutes a first step towards a general analytical foundation for scarce resource allocation in peer-to-peer file sharing networks. PDF not... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

thinking. Allocating Marketing Resources Authors:Sunil Gupta and Thomas J. Steenburgh Publication:In Marketing Decision Making: New Perspectives and Practices. American Marketing Association, forthcoming... View Details
Keywords: Martha Lagace
  • 06 Oct 2015
  • First Look

October 6, 2015

developed for the same setting. More broadly, our paper contributes to the literature on the multi-armed bandit problem with resource constraints, since our algorithm applies directly to this setting when the inventory constraints are... View Details
Keywords: Sean Silverthorne
  • 05 Feb 2001
  • Research & Ideas

The Ten Deadly Mistakes of Wanna-Dots

policies, purchasing procedures. Allocate just enough resources to keep it alive but not enough to risk its becoming an innovator — because that would require more investment. Under the banner of... View Details
Keywords: by Rosabeth Moss Kanter
  • December 2023 (Revised July 2024)
  • Case

Boortmalt: The Master Maltster

By: Forest Reinhardt, Jose B Alvarez, Damien McLoughlin, Lena Duchene and Emer Moloney
By May 2023, Boortmalt was the world’s leading producer of malt, with a production capacity of 3 million tonnes, 15% of global market share, and 27 malting plants across five continents. It had recently acquired a major competitor and had sustained an EBITDA growth of... View Details
Keywords: Plant-Based Agribusiness; Mergers and Acquisitions; Talent and Talent Management; Customer Focus and Relationships; Values and Beliefs; Financing and Loans; Employee Relationship Management; Collaborative Innovation and Invention; Innovation Leadership; Knowledge Sharing; Leadership Style; Business or Company Management; Growth and Development Strategy; Growth Management; Management Style; Resource Allocation; Corporate Social Responsibility and Impact; Strategic Planning; Environmental Sustainability; Organizational Culture; Agriculture and Agribusiness Industry; Belgium; Europe
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  • 14 Jan 2014
  • First Look

First Look: January 14

the appropriate resource allocation among various product and platform offerings, and the most beneficial business model for each of a few candidate multi-sided platform initiatives. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 25 Jan 2013
  • Research & Ideas

Why a Harvard Finance Instructor Went to the Kumbh Mela

drive much of the global conversation of the next 30 years. First, rapid and massive urbanization: hundreds of millions of people are migrating to cities for better lives. Second, worsening scarcity of critical resources like clean water,... View Details
Keywords: by John D. Macomber; Construction; Real Estate
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

from other firms, rather than developing new projects internally. Examining the channels behind this increase in R&D in-licensing, we explore heterogeneity in treatment effects and competitor spillovers. We find that competitors move View Details
Keywords: Dina Gerdeman
  • 19 Sep 2017
  • First Look

First Look at New Research and Ideas, September 19

illustrate the process and power of market design through three examples: the design of medical residency matching programs, a scrip system to allocate food donations to food banks, and the recent “Incentive Auction” that reallocated... View Details
Keywords: Sean Silverthorne
  • 26 Nov 2007
  • Research & Ideas

Best Practices of Global Innovators

work? A: Many firms adopt what we call a "production outsourcing" mindset to collaboration. This is typified by a focus on lowering cost at the expense of other potentially more valuable benefits. These firms view collaboration as a form of arbitrage—a way of... View Details
Keywords: by Sean Silverthorne
  • 31 May 2016
  • First Look

May 31, 2016

contingent ways that a corporate risk function can foster highly interactive and intrusive dialogues to surface and prioritize risks, help to allocate resources to mitigate them, and bring clarity to the... View Details
Keywords: Sean Silverthorne
  • 10 Nov 2015
  • First Look

November 10, 2015

find that each $1 invested in display and search leads to a return of $1.24 for display and $1.75 for search ads, which contrasts sharply with the estimated returns based on standard metrics. We use these results to show how optimal budget View Details
Keywords: Sean Silverthorne
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

with those who allocate resources might affect innovation outcomes and the matching of resources to individuals within a distributed organization. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • March 2024
  • Supplement

Teamworks: Tackling a Forecasting Fumble (B)

By: N. Louis Shipley, Stacy Straaberg and Tom Quinn
In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details
Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Valuation; Sports Industry; Technology Industry; United States; North Carolina
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  • 16 Feb 2004
  • Research & Ideas

Marketing Wine to the World

business to fund an aggressive expansion into the premium wine business. Cross-subsidization (beer to wine in this case) only makes sense if there are sizeable scope economies. Without them, cross-subsidization does not prove optimal, since the capital markets tend to... View Details
Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage
  • 28 Sep 2010
  • First Look

First Look: September 28, 2010

Public Architecture together force the entire organization to the least common denominator or would it provide them with a flexible platform for creating social change? These questions have important implications for Public's growth strategy, their funding, and View Details
Keywords: Sean Silverthorne
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

effect of the policy reforms on the entry of startups versus facility expansions by existing firms. We find that the deregulations reduced financing constraints, particularly among small startups, and improved allocative efficiency across... View Details
Keywords: Martha Lagace
  • 07 Aug 2012
  • First Look

First Look: August 7

are produced and distributed by studios that take in the lion's share of revenue. In contrast, independent films are distributed by studios under revenue-sharing agreements, which give studios 30%-40% of the revenue stream. Under either regime, the View Details
Keywords: Sean Silverthorne

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