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Show Results For
- All HBS Web
(1,130)
- People (3)
- News (232)
- Research (725)
- Events (6)
- Multimedia (9)
- Faculty Publications (402)
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- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
services frequently point to her reputation as a winner who never gives up. Having the right combination of brand attributes thus is key. Other aspects play a role too, such as good looks, public-speaking skills, and overall image. It... View Details
- 14 Aug 2007
- First Look
First Look: August 14, 2007
This, in turn, had an impact on De Beers' reputation and consumer confidence in the diamond as a product that represented integrity, love, and commitment. In 2000, De Beers' sustainability depends on the ability of its leaders to shift... View Details
Keywords: Martha Lagace
- 13 Aug 2020
- Research & Ideas
6 Ways to Support COVID-Weary Employees
motivated by the positive reputational effects of making what is morally the right choice, and the potential negative effects of turning a blind eye. Practical steps employers can take to shield high-risk employees include: extending the... View Details
Keywords: by Dina Gerdeman
- 05 May 2015
- First Look
First Look: May 5
that provide insights on when and why even people who care about morality end up crossing ethical boundaries. May 2015 American Economic Review: Papers and Proceedings Why Do Firms Have Purpose? The Firm's Role as a Carrier of Identity and View Details
Keywords: Carmen Nobel
- 05 Apr 2011
- First Look
First Look: April 5
is concerned about maintaining oDesk's strong reputation and market positioning, and, as such, he wants to grow in a very focused manner. Should oDesk expand its customer focus to include large employers? Broaden the services its... View Details
Keywords: Sean Silverthorne
- 03 Jan 2007
- First Look
First Look: January 3, 2007
was stopped, leaving JCI with a large organization and strong revenues, but losses and a dwindling balance sheet. He is seriously considering severe personnel cuts; however, layoffs in Japan may cause severe damage to his reputation and... View Details
Keywords: Sean Silverthorne
- 08 Sep 2015
- First Look
September 8, 2015
their reputations and their relationships with stakeholders. Companies need clearer guidelines for determining whether a mistake merits an apology and, when it does, for crafting and delivering an effective message. In this article, the... View Details
Keywords: Carmen Nobel
- 15 Mar 2016
- First Look
March 15, 2016
success had been achieved by cross-industry expansion within China, but since 2008, it had increasingly looked to expand globally. The HNA Group in general and Hainan Airlines in particular were recognized for their quality of service within China. However, this high... View Details
- 11 Nov 2014
- First Look
First Look: November 11
http://hbr.org/product/cree-inc-introducing-the-led-light-bulb/an/515026-PDF-ENG Harvard Business School Case 115-011 Virtual Revenue Recognition No abstract available. Purchase this case: http://hbr.org/product/virtual-revenue-recognition/an/115011-PDF-ENG Harvard... View Details
Keywords: Sean Silverthorne
- 15 Nov 2004
- Research & Ideas
Solving the Health Care Conundrum
commodity, the major actors have focused primarily on lowering and shifting costs, increasing their bargaining power, and restricting services. Providers have offered broad and undifferentiated services, competing based on convenience and historical View Details
- 17 Jun 2014
- First Look
First Look: June 17
the firm. This case explores the reactions of the executives at the bank, over the short- and medium-term, to public accusations and scrutiny and whether the implemented solutions devised by the BSC are sustainable. It details the themes of individual and collective... View Details
Keywords: Sean Silverthorne
- 16 Apr 2019
- First Look
New Research and Ideas, April 16, 2019
venture capital and private equity by announcing the Vision Fund, the largest tech investment fund in the world at close to $100 billion. The reputation of legendary SoftBank CEO Masayoshi Son depended on the success of the Vision Fund, a... View Details
Keywords: Dina Gerdeman
- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
continuing challenges it faces because of reputational issues and government supervision. A decision by the Foundation to endow $100 million to provide financial aid for Chinese students studying overseas, which included large gifts to... View Details
Keywords: Sean Silverthorne
- 15 Apr 2014
- First Look
First Look: April 15
business relations, and then reputation and regulatory relations. The impact on stock price has been much less significant, and this could be attributed to stock prices not reflecting the impact on employee morale and business relations... View Details
Keywords: Sean Silverthorne
- 16 Sep 2014
- First Look
First Look: September 16
Monitors: How Social Factors Influence Supply Chain Auditors By: Short, Jodi L., Michael W. Toffel, and Andrea Hugill Abstract—Outsourcing firms increasingly rely on social auditors to provide strategic information about the conduct of their suppliers to manage the... View Details
Keywords: Sean Silverthorne
- 13 Oct 2010
- First Look
First Look: October 13, 2010
that confidence in your proposal dies. Fearmongering: Critics catalyze irrational anxieties about your idea. Character assassination: They slam your reputation and credibility. Smart, practical, and filled with useful advice, Buy-In... View Details
Keywords: Sean Silverthorne
- 30 Jun 2015
- First Look
First Look: June 30, 2015
Management Journal Monitoring Global Supply Chains By: Short, Jodi L., Michael W. Toffel, and Andrea R. Hugill Abstract—Firms reliant on supply chains to manufacture their goods risk reputational harm if the working conditions in those... View Details
Keywords: Carmen Nobel
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
performed by less-savvy winemakers created a negative reputation for organic wine, which proved a challenge to overcome. Early organic winemakers were often derided for their efforts, as conventional winemakers felt threatened by their... View Details
Keywords: Carmen Nobel
- 25 Feb 2014
- First Look
First Look: February 25
find no evidence that directors lose seats on other boards, a proxy for reputational consequences, as a result of shareholder activism. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=46376 The Impact of Corporate... View Details
Keywords: Sean Silverthorne
- 14 Jun 2016
- First Look
June 14, 2016
of the Private Capital Research Institute By: Lerner, Josh, and Leslie Jeng Abstract—Private markets are becoming an increasingly important way of financing rapidly growing and mature firms, and private investors are reputed to have... View Details
Keywords: Sean Silverthorne